Fannie Mae

Marketing Data Strategist

Fannie Mae$109K — $142K *
Plano, TX 75025In-Person
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in marketing data strategy and analytics using marketing technologies
  • Advanced data visualization skills in Tableau or Power BI
  • Strong SQL skills for data extraction and analysis
  • Experience with cloud platforms like BigQuery or AWS
  • Established marketing data quality standards and governance frameworks
  • Expertise as a cross-dataset subject matter expert
  • Ability to communicate complex data insights to non-technical stakeholders

Responsibilities

  • Define and develop strategies for marketing data use
  • Create and maintain comprehensive marketing measurement plans
  • Audit existing datasets for gaps and inconsistencies
  • Support dashboard development with meaningful KPIs
  • Ensure data quality and governance alongside IT and Data Engineering
  • Lead user acceptance testing for new data-related tools
  • Develop automated reporting solutions to improve efficiency

Benefits

  • Comprehensive health and life insurance options
  • Voluntary lifestyle benefits to enhance overall well-being
  • Incentive program participation
  • Flexible work environment with hybrid options
  • Opportunities for professional development and growth
Full Job Description
Job Description

As a valued contributor to our Marketing Data Strategy team, you will turn complex datasets into actionable insights that inform marketing decisions. You will create data-driven dashboards and reports that help Marketing leadership measure and optimize campaigns against defined KPIs and business outcomes. You will build reports from scratch using visualization tools such as Tableau and Power BI and serve as a subject matter expert (SME) for multiple Marketing-owned datasets.

THE IMPACT YOU WILL MAKE

The Marketing Data Strategist role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities:

Strategy, Analytics and KPI Architecture
  • Define how marketing should use data to measure and optimize performance and personalization strategies.
  • Develop and implement comprehensive data strategies that align with marketing objectives and business goals.
  • Own the definition and governance of marketing data including KPIs, metrics, naming conventions, and documentation.
  • Create and maintain a marketing measurement plan outlining what we measure, why, and how.
  • Audit existing datasets to diagnose gaps, inconsistencies, and opportunities for consolidation or improvement.
  • Partner with Analytics and Marketing teams to establish key performance indicators (KPIs) and success metrics for all marketing programs.


Insights and Reporting Collaboration
  • Co-design analytical use cases with Analytics/Reporting team (e.g., funnel attribution, content effectiveness, campaign performance, demand efficiency, journey friction).
  • Support the development of dashboards and reporting systems with accurate KPIs, clear definitions, and meaningful strategic narratives.


Technical Implementation and Partnership
  • Partner with IT and Data Engineering to uphold data quality and governance while ensuring dependable access to certified datasets.
  • Create and maintain technical documentation such as data dictionaries/models that specify sources, schemas, SLO/SLAs, and quality rules for each certified dataset.
  • Convert business requirements into technical requirements and define policies, procedures, and models for data collection and retrieval.
  • Lead user acceptance testing (UAT) for new datasets, tools, dashboards, and integrations to ensure accuracy and usability.
  • Prioritize ingestion and transformation work with a roadmap aligned to business milestones.
  • Develop automated reporting solutions and data pipelines to improve efficiency and accuracy.
  • Stay current on emerging marketing technologies and data platforms, making recommendations for adoption.
  • Serve as a marketing data expert, providing training and guidance on analytics tools and best practices.


THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences and Skills
  • 4 years of experience in marketing data strategy and analytics using marketing technology and analytics platforms.
  • Advanced skills in data visualization tools Tableau or Power BI.
  • Strong SQL skills for data extraction, manipulation, and analysis.
  • Understanding of data warehousing concepts and cloud platforms (e.g. BigQuery, AWS, Redshift).
  • Prior experience establishing marketing data quality standards and governance frameworks for complex, multi-source datasets with varying levels of documentation and completeness.
  • Demonstrated expertise as a cross-dataset SME with deep knowledge of multiple data sources, their interrelationships, limitations, and appropriate use cases - including reconciling disparate data models and establishing unified measurement standards.
  • Ability to communicate complex information in an understandable way to non-technical audiences.
  • Shows curiosity and adaptability in learning and responsibly applying new technologies, including artificial intelligence, to reimagine how we work.


Desired Experience
  • Bachelor's degree or related experience.
  • Ability to analyze campaign effectiveness, audience behavior, and segmentation to uncover insights and present clear strategic recommendations.
  • Strong storytelling and presentation skills, including communicating insights and recommendations to senior and executive audiences.
  • Prior experience managing Marketing related datasets such as Salesforce Marketing Cloud, SEO, and Google Suite (GA4, Campaign Manager, Search Console) data.
  • Experience with customer data platforms (CDPs) such as Segment, mParticle, or Adobe Experience Platform.
  • Familiarity with data privacy regulations (GDPR, CCPA) and their impact on data usage.


Marketing - Data Strategy - Lead Associate

#LI-Hybrid

Qualifications

Education:
Bachelor's Level Degree (Required)

The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being. See more here.

Requisition compensation:
109000
to
142000

About Fannie Mae

As the leading source of residential mortgage credit in the U.S. secondary market, Fannie Mae is supporting today's economic recovery and helping to build a sustainable housing finance system. They exist to provide reliable, large-scale access to affordable mortgage credit in all communities across the country at all times so people can buy, refinance, or rent homes. Fannie Mae is working to establish and implement industry standards‚ develop better tools to price and manage credit risk‚ build new infrastructure to ensure a liquid and efficient market and facilitate the collection and reporting of data for accurate financial reporting and improved risk management. Fannie Mae is committed to being their customers’ most valued business partner and delivering the products, services and tools their customers need to serve the entire market confidently, efficiently and profitably. Ultimately‚ Fannie Mae measures their progress not only by paying taxpayers and improving the housing finance system‚ but also by the difference they make in people’s lives.

Fannie Mae Careers

Join the vibrant team at Fannie Mae, where we are committed to solving the challenges of today's housing market while fostering inclusive growth and innovation. As a cornerstone of the American mortgage system, Fannie Mae offers unparalleled job opportunities that empower you to influence the future of housing finance. Work You’ll Do At Fannie Mae, you will collaborate with some of the brightest minds in the finance and technology sectors. Our mission is to ensure access to affordable housing for people across the United States, and your work here will contribute to that goal. With roles ranging from financial analysis to technology development, your career at Fannie Mae will be marked by growth, leadership, and the pursuit of excellence. Innovate and Lead Fannie Mae stands at the intersection of financial services and innovative technology solutions, making it an ideal place for those who are driven to explore new ideas and push boundaries. Our culture thrives on innovation and leadership, encouraging every team member to bring forward ideas that drive efficiency and effectiveness. Professional Growth and Development Career advancement at Fannie Mae is not just a possibility—it is an expectation. We are dedicated to the professional growth of our employees through robust training programs, leadership workshops, and continuous learning opportunities. Whether you are looking to sharpen your analytical skills, enhance your leadership capabilities, or dive deep into the housing market dynamics, Fannie Mae provides the resources to achieve your professional goals. Diversity and Inclusion At Fannie Mae, we believe that diversity fuels innovation. We are committed to fostering an inclusive environment where diverse voices are heard and valued. Through diversity training and a culture that celebrates unique perspectives, we ensure that all team members can contribute to their fullest potential. Join Our Team Explore the array of job opportunities at Fannie Mae, from internships for budding professionals to full-time positions for seasoned experts. We are hiring individuals who are passionate, curious, and eager to make a difference. Our team is looking for candidates who not only have the necessary skills but also embody our values of integrity, impartiality, and respect. Benefits and Perks Working at Fannie Mae comes with a comprehensive benefits package designed to support the health, well-being, and financial security of our employees and their families. From competitive health benefits and retirement plans to flexible working arrangements and wellness programs, we prioritize the well-being of our team members. Stay Connected Networking and staying connected are key components of building a successful career at Fannie Mae. Engage with us through various professional networking events, online communities, and social platforms to stay updated on new positions, company news, and industry trends. Apply Now Ready to take the next step in your career? Review our open positions, tailor your resume, and prepare for an interview that could set you on a path to a rewarding career at Fannie Mae. We are excited to see how your vision, skills, and enthusiasm can contribute to our team and the broader mission of affordable housing. Explore Fannie Mae Jobs Discover the exciting and impactful career paths available at Fannie Mae. Each position offers the opportunity to challenge yourself, contribute to a significant cause, and work within a culture that values innovation, leadership, and community impact. Join us in shaping the future of housing finance—apply today and be part of a team that is dedicated to making a difference.
Learn more about Fannie Mae
Size
7,400 employees
Industry
Founded
1938
NASDAQ

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