Job DescriptionResponsibilitiesJob Summary: The Marketing Data & Operations Manager leads marketing analytics, attribution, and operations to enable data-driven decision making across the marketing organization. The role integrates data across media, CRM, web, and sales systems to provide a single source of truth for performance and revenue. Working closely with Growth and Lifecycle teams, this role ensures marketing performance is accurately measured, optimized, and aligned to revenue outcomes, enabling efficient and scalable growth. Essential Functions & Accountabilities:
Data & Attribution- Build and manage marketing attribution models across channels attribution across channels
- Integrate data across media, CRM, website, and call center systems
- Establish and maintain a single source of truth for marketing performance
- Improve visibility into channel contribution and revenue impact
Analytics & Reporting- Develop and manage KPI frameworks aligned to revenue outcomes
- Maintain KPI frameworks, reporting, and measurement integrity across demand, lead, and conversion metrics
- Deliver reporting and insights to support decision-making and optimization
- Improve reporting accuracy, consistency, and speed of insight
- Translate data into actionable recommendations for marketing teams
Marketing Operations & Systems- Manage and optimize marketing technology stack (CRM, analytics tools)
- Ensure data quality, governance, and consistent tracking standards
- Manage campaign tracking, UTM governance, and measurement frameworks
- Support implementation of new tools and capabilities to improve performance
Cross-Functional Partnership- Partner with Growth to enable channel and media optimization
- Partner with Lifecycle to support CRM, segmentation, and conversion tracking
- Align with Sales and BI teams to connect marketing data to revenue outcomes
- Support a performance-driven operating model through data and insight
Travel Requirements: Willingness to travel (30-60 days) with international travel requirements.
QualificationsQualifications: Knowledge, Skills, and Abilities:
- Strong expertise in marketing analytics, attribution, and data integration
- Understanding of CRM systems, digital marketing, and performance measurement
- Data-driven mindset with ability to translate insights into action
- Strong cross-functional collaboration and problem-solving skills
Work Environment:
- Remote
- Fast-paced product development
- Robust sales pipeline and implementation
- Cross-function collaboration amoung multiple buisneses
Experience:
- 5+ years in marketing analytics, operations, or data roles
- Experience with attribution, reporting, and marketing technology (e.g., GA4, CRM)
- Proven ability to connect data across systems and drive performance insights
- Experience working in cross-functional or matrixed organizations
Education:
- Bachelor's degree in Marketing, Business, or related field required
As an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at www.coopersurgical.com to learn more about CooperSurgical and the benefits of becoming a member of our team.
To all agencies: Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.
