W. L. Gore & Associates, Inc.

Marketing Data Analyst

W. L. Gore & Associates, Inc. • $140K — $150K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, data science, or related field
  • 5+ years of marketing analytics or digital analytics experience in a B2B environment
  • Strong knowledge of digital marketing channels and performance metrics
  • Hands-on experience with Adobe Analytics, Salesforce, and digital analytics platforms
  • Experience analyzing in-app analytics data and user behavior
  • Proven ability to build dashboards and reporting frameworks
  • Strong analytical thinking skills with capacity to present data-driven insights

Responsibilities

  • Develop and maintain global marketing dashboards consolidating performance data
  • Extract, analyze, and interpret data from various analytics tools
  • Standardize global reporting definitions and ensure KPI consistency
  • Analyze website behavior and campaign performance to identify improvements
  • Deliver executive-ready reports summarizing trends and recommendations
  • Collaborate with Digital Marketing to assess performance of various channels
  • Monitor in-app engagement metrics to inform marketing strategies

Benefits

  • Medical, Dental and Vision benefits effective on Day 1 of employment
  • Comprehensive total rewards package including competitive benefits
  • Distinctive Associate Stock Ownership Plan
  • Opportunities for profit-sharing
  • Flexibility with remote work arrangements
Full Job Description
Marketing Data Analyst

Req Id: 1616

State/Province: Maryland

City:

Business: Gore Performance Solutions

Category: Sales & Marketing

Sub-Category: Marketing

Experience Level: Experienced

Work Arrangement: Remote

Posting Start Date: 9/23/26

Posting End Date: 10/8/26

About the Role

We are looking for a Marketing Data Analyst to join our team. In this role, you will be responsible for collecting, analyzing, and interpreting digital and marketing performance data globally and regionally, to support marketing decision-making. This role is hands-on in building dashboards, extracting data from platforms such as Adobe Analytics and in-app marketing tools, and translating complex data sets into clear, actionable insights. Your skills combine strong technical analytics skills with a deep understanding of digital marketing performance drivers and the ability to communicate meaningful insights to senior leadership.

This is a remote position, and you can work from home in most locations within the United States. Occasional travel to in-plant meetings in Elkton, Maryland is required. An east coast based candidate is preferred.

Pay and Benefits:
  • $140,000 - $150,000 per year
  • Roles above $150k are eligible for the variable pay program each fiscal year, based on defined business performance metrics.
  • Factors considered in extending an offer within this pay range include (but not limited to) education, experience, knowledge, skills, and abilities.
  • Medical, Dental and Vision benefits effective on Day 1 of employment! We offer a comprehensive total rewards package, including competitive benefits. More details are available at www.gore.com/careers/benefits


Responsibilities

  • Develop and maintain global marketing dashboards that consolidate performance data across web, digital campaigns, ecommerce, ABM, and regional initiatives
  • Extract, analyze, and interpret data from Adobe Analytics, Salesforce, in-app marketing syndication platforms, and marketing automation tools
  • Develop and standardize global reporting definitions and ensure consistency of KPIs across regions
  • Analyze website behavior, campaign performance, user journeys, and conversion funnels to identify optimization opportunities
  • Deliver executive-ready reports that clearly summarize trends, performance drivers, risks, and recommendations
  • Partner with Digital Marketing to evaluate SEO, SEM, paid media, email, and ABM performance
  • Monitor in-app engagement metrics and identify patterns that inform product marketing and customer engagement strategies
  • Validate tracking accuracy, tagging implementation, and data integrity across platforms
  • Provide performance forecasts and support budget allocation decisions with data-backed recommendations
  • Identify actionable insights that drive improvements in lead quality, conversion rates, pipeline contribution, and customer engagement


Required Qualifications

  • Bachelor's degree in marketing, business, data science, or a related field
  • Minimum of 5 years of marketing analytics or digital analytics experience in a B2B environment
  • Deep understanding of digital marketing channels, attribution models, and performance metrics
  • Strong hands-on experience with Adobe Analytics, Salesforce, and digital analytics platforms
  • Experience analyzing in-app analytics data and user behavior flows
  • Proven ability to build dashboards and reporting frameworks
  • Strong analytical thinking skills with the ability to translate data into clear, strategic recommendations for leadership
  • Work samples demonstrating analytics understanding and presentation are required as part of the hiring process
  • Ability to travel up to 10%


Desired Qualifications

  • Experience implementing and maintaining Adobe Analytics for web properties, including tag management, data layers, tracking requirements, and validation/troubleshooting


This position offers a remote work arrangement in the country from which the Associate is employed. Eligibility is dependent on the responsibilities of the role and business needs, and the Associate must agree to comply with Gore's work arrangement policies.

*Note: In the United States, restrictions exist for remote work from Alaska, Hawaii and Rhode Island.

What We Offer

Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.

We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for "profit-sharing". Learn more at gore.com/careers/benefits

Information at a Glance

About W. L. Gore & Associates, Inc.

W. L. Gore & Associates, Inc. is a manufacturing company that specializes in advanced materials and products. The company was founded in 1958 by Wilbert L. Gore and Robert W. Gore and is headquartered in Newark, Delaware. W. L. Gore & Associates is known for its innovative products, including Gore-Tex fabric, which is used in outdoor clothing and footwear. The company also produces medical devices, electronic components, and industrial products. W. L. Gore & Associates has operations in over 30 countries and is a privately held company.
Learn more about W. L. Gore & Associates, Inc.
Size
10,000 employees
Industry
Revenue
$3.8 billion

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