Hubbell Inc

Marketing Data Analyst - Shelton, CT

Hubbell Inc • $70K — $95K *
Shelton, CT 06484In-Person
Business Services
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Business, or a related field
  • 3-5+ years of experience in marketing, product information management (PIM), and data analytics
  • Experience with product data ecosystems, focusing on governance and quality
  • Hands-on familiarity with PIM/MDM systems, preferably STEP
  • Ability to extract and analyze data from internal and external systems
  • Proven collaboration skills with teams like Product Marketing and eCommerce
  • Proficient in Microsoft Suite of Products

Responsibilities

  • Develop and maintain marketing data processes
  • Implement strategies for digital marketing aligned with corporate vision
  • Coordinate requirements within the Marketing Data Development process
  • Oversee data quality and accuracy through resource management
  • Benchmark data to identify gaps and improvements
  • Analyze channel partner data to enhance business processes
  • Conduct reviews to strengthen marketing content and data quality

Benefits

  • Opportunity to collaborate with multiple cross-functional teams
  • Access to training in advanced data analysis tools and techniques
  • Involvement in high-level marketing strategies and product data governance
  • Potential for career growth in a data-driven marketing environment
  • Engagement with innovative digital product representations
Full Job Description
Job Overview

The Marketing Data Analyst is responsible for driving the accuracy, quality, and strategic use of product and marketing data across the organization. This role partners closely and coordinates with Marketing Operations, Product Marketing, Enterprise Marketing, and other operational teams to develop processes, optimize data flows, enhance digital product representation, and support marketing communications. The ideal candidate brings strong analytical skills, expertise in data extraction, manipulation, and evaluation, and the ability to translate data insights into actionable business improvements.

A Day In The Life

Key Responsibilities

Product Marketing Data Coordination
  • Develop and maintain business processes for marketing data development.
  • Develop and implement enterprise strategies for digital marketing to achieve the evolving corporate vision
  • Coordinate expanding requirements within the Marketing Data Development (MDD) process.
  • Oversee resources responsible for data population, quality control, and accuracy, including direct responsibility for enhancing data health.
  • Define and structure the role of marketing data within the product line addition and product launch processes.

Marketing Data Analysis
  • Benchmark internal and external data sources to support targeted data delivery (Hubbell, Partners, Competitors), identifying data gaps, opportunities, improvements, and tactical actions.
  • Analyze channel partner data to identify influence points, enhance collaboration, and improve business processes.
  • Serve as an expert in data extraction from internal systems (STEP/PIM) and external partner portals, recommending enhancements that support sales growth.
  • Identify root causes of data issues and develop corrective strategies and long-term, sustainable solutions.
  • Establish key performance measures to evaluate and guide data management activities.

Marketing Data Enhancement & Optimization
  • Conduct analytical reviews to strengthen marketing content, digital assets, and product data quality.
  • Develop solutions that improve the creation, management, and governance of product attributes.
  • Enhance product representation across all channels (OHW, eStore, Channel Partners, STEP, IDEA).
  • Support the development of tactics aimed at product promotion, digital visibility, and sales enablement.

Marketing Data Product Development
  • Lead spec sheet development, updates, and execution across product lines.
  • Coordinate pricing alignment with business partners and the eStore to ensure accuracy and consistency.
  • Coordinate process for development of 3D digital marketing assets

Marketing Communication Support
  • Act as the business owner for marketing development fund program (co-op) and coordinate future transitions of elements to shared services.
  • Administer Marketing Licensed Services/Applications including contracts, purchase requests, invoices, and claims.
  • Provide marketing communication support by preparing content for shared services and business web sites with enterprise marketing.

Key Cross-Functional Partnerships

This role collaborates closely with:
  • Director, Marketing - Operations, Digital, eCommerce
  • Directors of Product Marketing
  • Product Managers
  • Hubbell Enterprise Marketing
  • Material Master Data Administration

Training & Development Skills

The role requires or will support training in:
  • Business fundamentals
  • Product Information Management (PIM) Systems
  • Understanding of product information management platforms
  • Data analysis tools & techniques; Advanced Excel; PowerBI basics
  • Product knowledge; digital product content & asset management


What will help you thrive in this role?

Qualifications
  • Bachelor's Degree in Marketing, Business, or relevant field of study
  • 3-5+ years of experience in marketing, product information management (PIM), digital marketing, product marketing, data analytics or related fields.
  • Proven experience working with product data ecosystems, including data governance, data quality, and data enrichment processes.
  • Hands-on experience with PIM/MDM systems such as STEP, Salsify, or similar platforms (STEP experience strongly preferred).
  • Experience extracting, transforming, and analyzing data from both internal systems (PIM, ERP, product databases) and external partner portals.
  • Background collaborating with cross-functional partners such as Product Marketing, eCommerce, Enterprise Marketing, and Master Data teams.
  • Proven experience with Microsoft Suite of Products.


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About Hubbell Inc

Hubbell Incorporated is an American company that designs, manufactures, and sells electrical and electronic products for non-residential and residential construction, industrial, and utility applications. Hubbell was founded by Harvey Hubbell as a proprietorship in 1888, and was incorporated in Connecticut in 1905. It is ranked 602 by Fortune. The company’s reporting segments consist of the electrical segment and the Power segment. Hubbell’s manufacturing facilities are located in the United States, Canada, Switzerland, Puerto Rico, Mexico, the People's Republic of China, Italy, the United Kingdom, Brazil and Australia and maintains sales offices in Singapore, China, India, Mexico, South Korea, and countries in the Middle East. Hubbell was previously headquartered in Orange, Connecticut, and has now moved its headquarters to Shelton, Connecticut. Hubbell Inc. assisted Allied efforts during World War II by manufacturing military vehicle electrical circuits, battery-charging systems for M4 Sherman tanks, power jacks for test meters, vacuum tube sockets for radio communications, and a line of electrical and electronic connectors for aircraft. Hubbell Inc. is in List of S&P 400 companies having stocks that are included in the S&P 400 stock market index, maintained by S&P Dow Jones Indices.
Learn more about Hubbell Inc
Size
18,300 employees
Market Cap
$12.6 billion
Industry
Manufacturing & Automotive
Net Income
$351.2 million
Founded
1888
5 Year Trend
+3.7%
Revenue
$4.1 billion
NASDAQ
HUBB
* Ladders Estimates

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