Sherwin-Williams

Marketing Content Strategist

Sherwin-Williams • $80K — $95K *
Cleveland, OH 44130In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree required; journalism, communications, marketing, or business preferred
  • 5-7 years of experience in strategic content planning and management
  • Experience providing strategic guidance to senior stakeholders
  • Ability to balance strategic and hands-on execution in fast-paced environments
  • Strong conceptual thinking and problem-solving skills
  • Proficiency with Microsoft Word and PowerPoint
  • Familiarity with SEO, web content, and content style guides

Responsibilities

  • Collaborate with internal teams to develop content strategies aligned with customer journeys
  • Lead the modular content strategy and messaging framework development
  • Manage integrated marketing content across digital and print channels
  • Partner with cross-functional teams to define messaging frameworks and customer journey strategies
  • Write and develop engaging content for diverse audiences within PCG divisions
  • Act as a content thought leader, advising on modern content approaches
  • Lead creative content team and mentor copywriting staff

Benefits

  • Eligible for performance-based bonuses and incentives
  • Up to 10% travel required
  • On-site position located at the Cleveland Global Headquarters
  • Opportunity to develop employees through continuing education and new projects
  • Access to company-wide initiatives and collaboration opportunities
Full Job Description
Job Description

As a lover of words and storytelling, the Performance Coatings Group (PCG) Content Strategist is a part of the PCG Creative Services team, the in-house team which supports and collaborates with all industrial divisions, as well as internal shared service teams, to bring marketing concepts to life. This role operates as the lead content strategist and communications partner within the PCG Creative Services organization. A strategic and creative position responsible for connecting customer insights, business priorities, audience needs and customer journeys to craft scalable content programs that drive commercial growth across a full funnel experience.

This position works closely with copywriters, designers, project managers, videographers, channel marketers and division marketing teams to design content systems and strategies that support customer journeys while also taking an active role to write and edit content for both internal and external audiences. This individual is responsible for content leadership across all divisions and the Creative Services team.

Additional Details:
  • This position will require up to 10% travel.
  • This role is not remote/hybrid. This role will report Sherwin-Williams Cleveland Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44115
  • This position is also eligible for [bonus] [commissions] [long-term incentive compensation awards] based on performance and subject to the terms of the Company's applicable plans.


Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

Responsibilities

Content Planning & Development
  • Collaborate with Creative Services team and internal division teams, such as marketing communications, sales, market segment directors, product marketing, R&D, Corporate Communications, executive leadership, etc. to develop strategic content strategies aligned to customer journeys, personas, buying stages and commercial priorities.
  • Lead modular content strategy and messaging framework development, translating audience insights, customer journey needs, and business objectives into personalized, scalable content experiences across channels.
  • Demonstrated expertise developing and managing integrated marketing content strategies across both digital and print channels, ensuring brand consistency, audience relevance, and business impact.
  • Partner cross-functionally with marketing, sales, and product leaders to define messaging frameworks, content architectures, and customer journey strategies that build scalable content assets, balancing short-term marketing needs with long-term objectives around customer education, lead nurturing, digital discoverability, and sales enablement.
  • Write and develop engaging and informative content that adheres to AP style and brand guidelines for various audiences within PCG divisions across more than 40 business segments.
  • Content development examples:
    • Marketing materials such as brochures, sell sheets, print ads, trade show materials, taglines, banners, sales presentations and direct mail.
    • Video script development and on-screen graphics, including technical and how-to demonstrations and customer interviews.
    • Digital storytelling including by not limited to website content optimized for SEO/GEO/AEO, social media (organic and paid) and Marketo emails.
    • Articles, case studies, white papers and press releases.
  • Serve as content and communications lead for select sales meetings and commercial initiatives, shaping narratives, executive messaging, presentation content, and supporting communications (e.g., pre- and post-event messaging, sales-facing communications) to drive clarity, alignment, and action.


Ideation & Measurement
  • Act as a content thought leader, advising stakeholders on modern content approaches across earned, owned and paid channels, storytelling techniques and best practices to advance brand, product and commercial priorities.
  • Demonstrate adaptive thinking and continuous learning by leveraging emerging technologies (including AI-enabled tools) to improve content development, quality, workflow efficiency, and scalability within assigned projects and workflows, while maintaining brand and quality standards.
  • Read, edit and revise division marketing materials submitted for review to ensure brand and copy guidelines are upheld; offer to discuss recommended changes in content, style, organization, brand standards and legal requirements with authors and stakeholders.
  • Understands and actively researches the evolving performance coatings landscape, bringing forward innovative ideas and solutions that align with PCG's content, overall marketing and sales enablement goals.
  • Ideates and recommends measurement opportunities within the context of cross-channel performance based on overall impact on reputation and applications.
  • Participates in meetings and presentations to discuss marketing content performance, interpretation of data and identifies actionable plans based on findings.
  • Maintain and update PCG Copy Style Guide and lexicon on an annual basis.
  • Identify and present new opportunities/areas of marketing content that will improve audience favorability.
  • Lead or co-lead creative brainstorming, ideation, concepting and critique meetings.


Team Leadership & Development
  • Lead creative content team of two specialists as part of PCG Creative Services across all online and offline content needs.
  • Mentor and train copywriting team on best practices across content, partner relations and project management.
  • Develop employees through experience, continuing education and new content opportunities.
  • Collaborate with Corporate, GAM, and PCG teams on content development for external facing, enterprise-wide initiatives.


Qualifications

Minimum Requirements:
  • Must be at least eighteen (18) years of age
  • Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future
  • Must be willing to travel as required by the position
  • Must have a valid driver's license
  • Must have a Bachelor's Degree
  • Must have at least five (5) years' experience of strategic content planning, content management and writing experience in corporate or agency environments
  • Must have experience providing strategic content and messaging guidance to senior stakeholders, including marketing, sales and executive leaders
  • Must have experience balancing strategic thinking with hands-on execution in a fast-paced, matrixed environment
  • Must have experience learning new tools, including AI-assisted content or workflow technologies, to improve effectiveness and efficiency
  • Must have experience with strong conceptual thinking, problem-solving and communications
  • Must be training in AP style
  • Must have experience in research, interviewing subject matter experts, and writing content tailored appropriately to target industrial audiences and business segments, with a portfolio of completed examples
  • Must have experience developing and working with content style guides
  • Must have experience demonstrating the ability to balance numerous projects while maintaining attention to detail, priorities and deadlines
  • Must have experience giving presentations
  • Must have at least one (1) year experience with Microsoft Word and PowerPoint
  • Must have experience working cross functionally, especially across marketing, sales, product teams and subject matter experts
  • Must have experience with web content, keyword placement and SEO/GEO/AEO.


Preferred Qualifications:
  • Have a Bachelor's degree in journalism, communications, marketing, or business
  • Have at least eight (8) years of strategic B2B content planning support, content management and writing experience in corporate or agency environments.
  • Have experience working with executives to create impactful presentations from a business perspective
  • Have a strong creative portfolio, available online
  • Have experience leading integrated campaigns from concept to completion
  • Have at least three (3) years' experience in mentorship or leadership
  • Have experience with Workfront or another project management platform
  • Have experience with Adobe Creative Suites/basic graphic design knowledge
  • Have Industrial Coatings knowledge or experience


Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

About Sherwin-Williams

The Sherwin-Williams Company engages in the development, manufacture, distribution, and sale of paints, coatings, and related products to professional, industrial, commercial, and retail customers in North and South America, Europe, and Asia. It operates in three segments: Paint Stores, Consumer, and Global. The Paint Stores segment sells paint, coatings, and related products to end-use customers. This segment markets and sells Sherwin-Williams branded architectural paints and coatings, industrial and marine products, and original equipment manufacturer product finishes and related items.

Sherwin-Williams Careers

Join the vibrant team at Sherwin-Williams, a leader in the paint and coatings industry, and contribute to a legacy of innovation and leadership. As a company committed to growth and excellence, Sherwin-Williams offers unparalleled job opportunities for professionals eager to advance their careers in a dynamic and supportive environment. Work You’ll Do At Sherwin-Williams, we empower our team to bring their creativity and expertise to various roles, driving transformative results across the business landscape. Our commitment to professional growth and diversity training ensures that every team member can thrive. Lead in a Culture of Innovation Sherwin-Williams stands at the forefront of the coatings industry, blending tradition with advanced technology. Our culture is built on a foundation of innovation, leadership, and a relentless pursuit of excellence. Join us and lead the way in developing new solutions that impact markets globally. Engage with a Global Team Collaborate with over 60,000 dedicated professionals worldwide who are as passionate about materials science as they are about creating beautiful and durable finishes. At Sherwin-Williams, you’ll work alongside industry experts and leaders who are pioneering new paths in the coatings sector. Sherwin-Williams Careers and Employment Opportunities We are continuously expanding our team and looking for talented individuals who are ready to paint the world with us. From research and development to marketing and sales, the career paths at Sherwin-Williams are as diverse as our product lines. Do Innovative Work Engage in projects that challenge the status quo and contribute to sustainability and efficiency in the industry. Our team at Sherwin-Williams harnesses the power of cutting-edge technology and collective expertise to lead the market in innovation and quality. Be Part of a Great Team Sherwin-Williams is not just a workplace. It is a community where you can build lasting relationships through professional networking and collaborative team efforts. Our inclusive environment supports diversity and is designed to help you reach your full potential. Future-Proof Your Career With a wide array of benefits, continuous training programs, and a focus on internal growth and promotions, Sherwin-Williams is committed to helping you shape a long and successful career. Whether you are looking for a full-time position, an internship, or leadership roles, the opportunities are vast. Explore Job Opportunities and Internships Start your professional journey with Sherwin-Williams by exploring various employment and internship opportunities that match your skills and interests. We are hiring creative, curious, and motivated individuals ready to make a significant impact. Stay Connected Join Our Team Search open positions, submit your resume, and prepare for your interview with us. At Sherwin-Williams, we look for individuals who are solution-driven and ready to contribute to our culture of innovation and excellence. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Sherwin-Williams. Join Sherwin-Williams today and be part of a company that values innovation, leadership, and a diverse and inclusive workplace. Your future starts here!
Learn more about Sherwin-Williams
Size
61,626 employees
Market Cap
$61.6 billion
Industry
Food & Beverages
Net Income
$2 billion
Founded
1866
5 Year Trend
+11%
Revenue
$18.3 billion
NASDAQ
SHW
* Ladders Estimates

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