Job Title:Marketing Consultant Professional - IIILocation(s): Basking Ridge, NJJob Summary:Integrated Marketing Communications (IMC) organization is responsible for leading all integrated marketing programs across the CMO and Business Group. The role will assist with the design of the marketing strategies, process and plans relative to launches, campaigns, promotions and products. The role provides internal communication of campaign progress to all stakeholders, agency briefings, GTM kickoff and ensures flawless execution.
Key Responsibilities: - Collaborate with segment or product marketing leads to define campaign objectives, establish baseline brief.
- Partner with internal teams (creative, media, dotcom, agency, research, go to market, PR, events, legal, etc.) to refine campaign needs and finalize briefing needs.
- Assist with the development of strategic briefs for multiple products and lines of business, targeting multiple audiences, from working team to executive level overviews.
- Ensure all projects are aligned with established strategy and keep team members supplied with the information they need to deliver work that is on strategy and on deadline.
- Manage timelines and have your finger on the pulse of all program details so you are the one person who knows the status of any deliverable at a given point in time.
- Deep understanding of emerging business trends, technologies, business intelligence, and competitive threats to share back with the business and ensure strategy is aligned. Partner with the Insights team to fill knowledge gaps in the briefs, where they exist.
Required Qualifications: - Bachelor's degree in marketing or 5 or more years of work experience.
- Ability to juggle multiple priorities to meet deadlines in a dynamic environment.
- Translate market knowledge and strategy into compelling stories and tools, such as marketing briefs, for the core marketing teams and agencies.
- Ability to manage multiple, complex projects simultaneously.
- Agency or consultant experience preferred but not required.
- Must be a team player and able to work well with large and varied teams.
- Highly effective communication and presentation skills (details matter...spelling, clarity, ensuring that information is accurate, etc.).
