Please note, this position is not eligible for H-1B or Green Card sponsorship. This position does not offer a STEM OPT training program.

Summary of Position

The Undergraduate Office of Admissions at the University of Minnesota Twin Cities Marketing & Communications Manager leads the marketing communications efforts in support of outreach, recruitment and enrollment with a focus on event and enrollment management marketing during key stages in the enrollment process.

These roles will work with various stakeholders within the Office of Admissions and across the University. This position will also create and maintain other general communications within the Office of Admissions as needed. This role is hybrid, based on the University of Minnesota Twin Cities campus. On-site work will be needed occasionally to support marketing materials management and occasional training. Work hours are typically between Monday - Friday and the successful candidate will work with their manager to finalize a core schedule.

Principal Duties and Responsibilities

50% STRATEGIC DATA, COMMUNICATION INSIGHT AND PLAN DEVELOPMENT

• Leads strategic data and insight development to inform communications planning and
  monitoring across all of our marketing communications work, specifically for recruitment
  and commitment work, direct marketing campaigns, and specialized audience segments.
• Leads strategic communications plan development.
• Provides consultation to internal stakeholders and communications team members. This
  represents expansion in complexity, scale and scope from prior sole focus on event
  promotions.

35% STRATEGIC IMPLEMENTATION AND COLLABORATION

• Collaborates across team members to plan integrated channel and messaging strategies
  and lead data-informed marketing strategy for student, parent and school counselor
  audiences (US and International).
• Manages marketing and branding execution using those insights
• Leads cross-unit branding coordination.
• Scalable content infrastructure to aid in seamless and consistent use across team
  members

15% EMERGENT ASSIGNMENTS

• Other duties as assigned.
• May include work with student staff, training and internal communications work.
• Trains staff and interns, produces onboarding resources, and serves as the
  communication liaison for internal committees and rapid-response efforts.

Qualifications

Required Qualifications

• BA/BS plus at least six (6) years of relevant, transferable work experience in journalism or
  strategic communications.
• Excellent organizational and coordination abilities
• Excellent written and oral communication skills, including public speaking experience
• Experience with an email marketing platform and/or customer relationship management
  (CRM) technology.
• Experience with effective print communication development for publication or public
  distribution.
• Demonstrated ability to both work independently and take initiative, and well as
  collaborating with a variety of stakeholders
• Demonstrated ability to manage multiple large projects concurrently
• Demonstrated commitment to ensuring accessibility and fostering inclusion in work
  practices

Preferred Qualifications

• Experience in an admissions or recruitment setting.
• Familiarity with the University of Minnesota and its programs.
• Experience working with people of a wide array of backgrounds and cultures.
• Experience working in Slate CRM

About the Department

The Office of Admissions leads recruiting and enrolling of undergraduate students who will benefit from and contribute to the University of Minnesota scholarly community. Admissions
strives to be service-driven, tenacious, respectful, inclusive, authentic, and ethical. Our work includes collaboration with campus-wide with colleges, departments, and the units within the Office of Undergraduate Education to meet the University's enrollment goals. The Office of Admissions serves prospective undergraduate students, and incoming undergraduate students.

Pay and Benefits

Pay Range: $85,000 - $87,000 annually ; depending on education/qualifications/experience

Time Appointment: 100% Appointment

Position Type: P&A Staff

Please visit the Office of Human Resources website for more information regarding benefit eligibility.

The University offers a comprehensive benefits package that includes:

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services
• Employee Assistance Program with eight sessions of counseling at no cost
• Employee Transit Pass with free or reduced rates in the Twin Cities metro area

While our salary ranges provide a framework, it is important to note that most of the
time, the initial pay may not reach the maximum of the range. This approach ensures
that compensation reflects the value and unique contributions of each candidate while
maintaining equity within our organization. As part of our commitment to fair and
equitable compensation, please be aware that the salary offered to incoming candidates
will be based on their individual credentials and experience.

How To Apply

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

Please include the following required application materials:

• Resume
• Cover letter

Priority Deadline Note: Application review will begin on August 14th, 2026.

To request an accommodation during the application process, please e-mail [email protected] or call (612) 624-8647.