Position Overview The Marketing & Communications Manager is responsible for executing integrated marketing programs that promote Culpepper's compensation data solutions and advisory services while strengthening brand awareness and supporting business growth. This role spans content development, digital marketing, social media, events, campaign execution, analytics, and marketing operations.
The ideal candidate is a highly organized, execution-focused marketer who excels at turning strategy into action, ensuring marketing initiatives are delivered on time, aligned with brand standards, and focused on measurable results. Working closely with senior leadership and key stakeholders, this individual will play a critical role in enhancing Culpepper's market presence and client engagement.
Key Responsibilities - Content Marketing & Communications
- Strategic Marketing Execution
- Social Media & LinkedIn Management
- Marketing Operations & Project Management
- Digital Marketing & Website
- Creative Production
- Event Management
- Analytics & Reporting
Requirements
Required Qualifications - Bachelor's degree in English, Journalism, Marketing, Business, Communications, or related field.
- 5-7 years of B2B marketing experience.
- Experience developing, writing, editing, and supporting internal and external communications initiatives.
- Experience in professional services, HR technology, SaaS, financial services, or other relationship-driven industries.
- Utilize AI tools to improve efficiency in content creation, research, campaign execution, and internal documentation. Evaluate and refine AI-generated outputs to ensure quality, accuracy, and brand alignment.
Preferred Technical Skills - Salesforce CRM & Marketing automation platforms
- WordPress, Microsoft Office 365, Canva, Project management software (Asana, Monday.com, ClickUp, or similar)
- Google Marketing suite
- Experience with LinkedIn as a corporate communications channel
Preferred Qualifications - Experience supporting conferences, webinars, and industry events.
- Familiarity with SEO, content strategy, and conversion optimization.
- Experience managing external agencies and creative partners.
Ideal Candidate Profile - Exceptional writing, editing, and storytelling skills
- Highly organized and process oriented
- Details oriented and critical thinker
- Comfortable managing competing priorities.
- Strong at turning strategic direction into measurable action.
- Curious about emerging marketing technologies and AI.
- A proactive communicator who follows through without constant oversight.
