Bank of America Corporation

Marketing Channel Execution Manager

Bank of America Corporation$86K — $120K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years in project and initiative delivery roles
  • Experience in writing and capturing business and system requirements
  • Proven track record in relationship management and collaboration
  • Strong communication skills for executive presentations
  • Proficiency in MS Office (PowerPoint, Excel, Word)
  • Detail-oriented with strong problem-solving capabilities
  • Self-motivated with the ability to manage multiple tasks in a fast-paced environment

Responsibilities

  • Achieve goals through coding and metadata management
  • Interact with managers to resolve complex problems and enhance processes
  • Translate business needs into technical requirements for platforms
  • Support marketing offers across digital channels from design to execution
  • Manage strict timelines to ensure error-free deployment
  • Conduct user acceptance testing and monitor production environments
  • Consult with partners to develop targeted offers and implementation plans

Benefits

  • Eligible for industry-leading benefits and paid time off
  • Access to resources and support for employee impact
  • Opportunity for annual discretionary awards based on performance
  • Promotion of sustainable growth in communities served
Full Job Description
Job Description:

This job is responsible for achieving goals through coding and/or metadata management, support and technical direction for platforms and operations working under guided supervision when needed. Key responsibilities include interacting with managers and partners to identify, research, analyze and resolve complex problems or to develop significant process enhancements. Job expectations include translating business needs into technical requirements for supported platforms, working independently with direction.

Responsible for delivery of tactical plans to achieve goals through coding and/or metadata management, support and technical direction for platforms and operations, and providing input to marketing offer design in associate and digital channels.
  • This role supports the delivery of marketing campaigns in the Offers Management/Insights Engine platforms across all products in associate & digital channels. Includes end-to-end process to launch new offers and change existing offer design, capturing requirements, drive execution timeline, write & execute test scripts, UAT and production validation.
  • This role also supports channel integration and expansion initiatives.
  • This role develops implementation plans for targeted offers and referrals, consulting with partners across marketing, including strategy, creative, product and channel
  • This role translates the intended customer and associate experience into technical requirements for offer display and is a SME for integration and functionality across delivery platforms, real-time rules, file delivery, front-end and back-end applications.
  • This role manages strict execution timelines and SLAs for implementation plans, test script preparation, test data requests, to ensure on-time and error-free deployment.
  • This role performs user acceptance testing and production certification and ongoing monitoring of a production environment to reduce the risk of defects.

Required Qualifications:
  • 5 to 7 years in roles related to project and initiative delivery
  • Experience writing and/or capturing business and system requirements
  • Demonstrated ability to develop strong relationships and drive vertical/horizontal collaboration
  • Strong written/verbal communication skills, including development of persuasive executive level presentations and simplifying complex concepts for broad consumption
  • Skilled with MS Office (PowerPoint, Excel, Word)
  • Demonstrated ability to identify, analyze and solve problems
  • Detail oriented and execution focused
  • Self-motivated, ability to adapt to changing requirements, and capability to manage multiple tasks in a fast paced environment
  • Ability to navigate the organization to accomplish goals
  • Strong relationship management skills and the ability to coordinate and drive execution against priorities
  • Ability to operate in the gray space


Desired Qualifications:
  • Previous experience in a highly matrixed financial institution
  • Six Sigma, Project Management, or Agile experience
  • Experience with Lead Generation in a Marketing organization
  • Excellent quantitative and qualitative analytical skills


Skills:
  • Attention to Detail
  • Collaboration
  • Problem Solving
  • Recording/Organizing Information
  • Solution Delivery Process
  • Active Listening
  • Data Collection and Entry
  • Oral Communications
  • Technical Documentation
  • Technical Strategy Development
  • Analytical Thinking
  • Data Quality Management
  • Decision Making
  • Project Management
  • Written Communications


Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:
1st shift (United States of America)

Hours Per Week:
40

Pay Transparency details

US - IL - Chicago - 110 N Wacker Dr - Bank Of America Tower Chicago (IL4110), US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - MA - Waltham - 1025 Main St - 1025 Main St - Waltham (MA6536), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150), US - NY - New York - 114 W 47th St - 114 W 47th St - Ust (NY8114), US - VA - Richmond - 8007 VILLA PARK DR - VILLA PARK OPS CENTER BLDG A (VA2150)

Pay and benefits information

Pay range

$86,200.00 - $120,400.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.

About Bank of America Corporation

Bank of America Merrill Lynch is the corporate and investment banking division of Bank of America. It provides services in mergers and acquisitions, equity and debt capital markets, lending, trading, risk management, research, and liquidity and payments management. It was formed through the combination of the corporate and investment banking activities of Bank of America and Merrill Lynch following the acquisition of the latter by the former in January 2009. Bank of America completed the acquisition of Merrill Lynch & Co on 1 January 2009. Bank of America began rebranding all of its corporate and investment banking activities under the Bank of America Merrill Lynch name in September 2009. In April 2010, Bank of America Merrill Lynch appointed Christian Meissner as head of investment banking for Europe, Middle East and Africa. In April 2011, Bank of America Merrill Lynch integrated its corporate and investment banking operations into a single division. In October 2013, Bank of America Merrill Lynch was recognised as the Most Innovative Investment Bank of the Year in The Banker's Investment Banking Awards.

Bank of America Corporation Careers

Join the dynamic team at Bank of America Corporation, a premier global financial institution where innovation, leadership, and growth go hand in hand. As one of the largest banks in the world, we offer unparalleled job opportunities and a culture that values diversity, inclusion, and professional growth. Work You’ll Do At Bank of America Corporation, you’ll be part of a team that’s dedicated to making a real difference. Whether you’re helping families buy their first home, advising businesses on expansion, or developing cutting-edge financial technologies, your work will have an impact. Our commitment to leadership in the financial industry has never been stronger, and we need passionate, skilled professionals to lead our journey. Explore a World of Opportunities From entry-level positions to leadership roles, Bank of America Corporation offers a variety of career paths in areas such as investment banking, technology, marketing, and risk management. Our job opportunities span the globe, providing the chance to work alongside the best in the industry and develop skills that will propel your career forward. Internship Programs Kickstart your career with Bank of America Corporation’s internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that complements your academic studies. Interns gain invaluable networking opportunities, receive mentorship from seasoned professionals, and learn about the culture and operations of a global financial leader. Benefits and Growth Bank of America Corporation is committed to the well-being and continuous professional development of our team members. We offer a competitive benefits package that supports the health, financial stability, and work-life balance of our employees. Our training programs and development initiatives ensure that every team member has the opportunity to grow and advance within the company. Inclusive Culture We believe our strength lies in our diversity. Bank of America Corporation fosters an inclusive environment where all employees can thrive. Through diversity training and a commitment to equal opportunities, we cultivate leadership and innovation that reflect the wide-ranging communities we serve. Join Our Team Are you ready to advance your career at a company that’s at the forefront of the financial industry? Explore the positions available at Bank of America Corporation and find where your skills and interests align with our needs. We are continuously hiring and looking for individuals who are curious, creative, and eager to drive change. Stay Connected Keep up to date with the latest from Bank of America Corporation Careers by subscribing to our job alert emails. Tailor your subscription to receive updates that match your career interests and get insider tips that can help you during your application and interview process. Bank of America Corporation is not just a company—it’s a place where you can shape your future and the future of finance. Join us and be part of a team that’s redefining what a bank can be.
Learn more about Bank of America Corporation
Size
208,000 employees
Market Cap
$260.3 billion
Industry
Net Income
$17.8 billion
Founded
1998
5 Year Trend
-1.4%
NASDAQ

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