What You Will DoAs our Marketing & Brand Strategy Manager, you will lead and execute marketing communication initiatives that support business growth, customer engagement, product positioning, and brand visibility across multiple product categories and markets.
You'll be a true player/coach - developing content, managing priorities, coordinating resources, and partnering closely with Sales, Engineering, Operations, Product Development, Quality, and Leadership teams.
In this role, you will:
- Develop and execute marketing communication strategies aligned with TSM's business goals and growth priorities.
- Create compelling product messaging, customer-facing content, value propositions, and application-based storytelling.
- Translate technical manufacturing, engineering, and operational concepts into clear, customer-focused communications.
- Support product launches, customer programs, trade shows, industry events, digital campaigns, and branded initiatives.
- Build content across digital, print, video, presentation, social media, website, and sales enablement channels.
- Lead digital marketing efforts, including social media communication, website optimization, SEO support, digital branding, and campaign analytics.
- Develop case studies, brochures, customer presentations, executive presentations, trade show materials, and branded collateral.
- Coordinate photography, video production, editing, and visual storytelling efforts.
- Partner with cross-functional teams to understand customer pain points, market opportunities, competitive positioning, and product value drivers.
- Strengthen brand consistency, messaging standards, and communication processes across multiple facilities and business units.
- Support customer-facing communication strategies within transportation, OEM, specialty manufacturing, engineered foam, and industrial markets.
What Makes This Role Exciting:This is not a "sit behind the desk and manage brand standards" type of marketing role. This is a role for someone who wants to be close to the business, close to the product, and close to the people making things happen.
You'll have the opportunity to:- Shape the voice and market presence of a growing manufacturing division.
- Tell meaningful stories about innovation, quality, customer partnerships, and operational capability.
- Work directly with technical experts, commercial leaders, and business decision makers.
- Build marketing strategies that connect directly to customer engagement and revenue growth.
- Bring structure, creativity, and momentum to a fast-paced, evolving business environment.
What You BringWe're looking for a marketing professional who is strategic enough to see the big picture and hands-on enough to execute the details.
A strong candidate will bring:- 6-10+ years of progressive experience in marketing communications, brand strategy, digital marketing, content development, corporate communications, or related areas.
- Experience in manufacturing, transportation, automotive, engineered products, industrial, B2B, bedding, or similarly technical business environments.
- Strong storytelling, copywriting, editing, presentation development, and verbal communication skills.
- Ability to turn complex technical or operational information into compelling customer-facing messaging.
- Experience supporting product launches, customer programs, trade shows, digital campaigns, and branded communication initiatives.
- Knowledge of digital marketing, social media, SEO, website content, analytics, and campaign performance tracking.
- Experience with tools such as Adobe Creative Suite, Canva, PowerPoint, WordPress, Wix, or comparable design/content platforms.
- Strong organizational skills with the ability to manage multiple projects, deadlines, stakeholders, and shifting priorities.
- Comfort working with both technical and commercial audiences, including engineers, operations leaders, sales teams, OEM representatives, and executives.
- Prior leadership, supervisory, or marketing project ownership experience preferred.
- A bachelor's degree in Marketing, Communications, Journalism, Business, Public Relations, Graphic Design, or a related field is preferred.
Preferred ExperienceExperience in any of the following areas would be especially valuable:
- OEM, Tier-1, transportation, specialty vehicle, automotive-adjacent, or advanced manufacturing environments.
- Product marketing, customer segmentation, market positioning, or value proposition development.
- Video production, photography coordination, content editing, or visual storytelling.
- AI-assisted content creation or marketing productivity tools.
- ISO 9001, IATF 16949, VDA, or customer-sensitive manufacturing environments.
Why Join Us- Health & Wellness: Affordable medical, dental, and vision insurance plans, including an innovative global healthcare option for qualified participants.
- Retire: 401(k) with company match, fully vested from day one.
- Paid Time Off: Competitive PTO: 3 Weeks of Vacation + 9 company paid holidays.
- On-Site Medical Clinics: Free for you and covered dependents.
- Teladoc: 24/7 access with no copay.
- Professional Development: Tuition reimbursement, professional development assistance and career growth opportunities.
- Discounts: Enjoy discounts with HSM partners, including Dollywood Parks & Resort, Verizon Wireless, and more.
