Position Description: We are seeking a strategic and data-driven Marketing Automation Manager to lead our lifecycle and demand email marketing programs. This role will own the strategy, execution, and optimization of email initiatives that drive customer engagement, nurture leads, convert pipeline opportunities and drive ecommerce revenue. The ideal candidate has deep B2B experience, understands complex customer journeys, and can leverage Eloqua (or a comparable enterprise MAP/Marketing Automation Platform) to deliver personalized, high-impact campaigns at scale.
General Duties and Responsibilities:- Design, build, and optimize always-on lifecycle campaigns (welcome, nurture, re-engagement, win-back).
- Develop audience segmentation and targeting strategies to increase engagement and conversion.
- Create data flows and understand data architecture to leverage in MAP.
- Partner with demand generation and sales teams to develop email campaigns that accelerate ecommerce revenue
- Build triggered and event-based campaigns (e.g., content downloads, product interest, past purchase).
- Manage Eloqua campaigns end-to-end: audience segmentation, workflow logic, A/B testing, QA, deliverability, and reporting.
- Analyze campaign performance (open, CTR, conversion, pipeline impact, etc.) and provide actionable insights.
- Drive continuous testing on subject lines, personalization, CTAs, and send cadence.
- Work with Brand/Creative to ensure messaging and design align with brand guidelines.
- Partner with Brand teams for product launches and nurture content.
- Collaborate with E-commerce / Digital Marketing to integrate campaigns with paid, web, and social.
- Act as the Eloqua subject-matter expert: maintain data hygiene, and automation workflows.
- Ensure compliance with CAN-SPAM, GDPR, CCPA and other data privacy regulations.
Education and Experience:- Bachelor's degree in Marketing, Communications, Business, or a related field required
- 5-7 years of professional experience in marketing automation or a related digital marketing role
- Hands-on experience with marketing automation platforms, with a strong preference for HubSpot
Preferred Qualifications:- Proven B2B marketing experience, ideally in a technology-driven environment
Physical Job Requirements:- Frequently remains in a stationary position and occasionally moves about the office or worksite to access files, supplies, or attend meetings.
- Frequently uses hands and fingers to operate office equipment such as a keyboard, mouse, telephone, and other standard office tools.
- Must be able to visually assess information on screens, documents, and reports.
- Frequently reads, interprets, and analyzes written and visual information.
- Occasionally lifts or moves items up to [10-15] pounds (e.g., files, laptop, meeting materials).
- Must be able to effectively communicate information and ideas in person, via video conference, and through written communication.
- Works primarily in an office or remote office environment with standard business equipment.
- May require extended periods of screen time.
- May occasionally be required to attend meetings or events outside of normal workspace or business hours.
Reports To: Senior Manager, Growth Marketing
Environment: The work environment is typically considered to be an office environment located on-site, within an Infinite location, during regular or extended business hours. The work environment may include the employee's residence (Work from Home) or a hybrid combination of home and on-site facility.
Accommodation: Candidates for the position should be able to perform essential job duties in described work environment with or without accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
