Atlanta/Hybrid-Remote OpportunityAbout the role
We're looking for a Marketing Automation Lead to build and own customer journey programs across our clients' accounts. You'll be hands-on-keyboard building, debugging, and optimizing campaigns across a variety of platforms, including Marketo, Customer.io, Salesforce Pardot, and Salesforce Marketing Cloud.
This is an execution-first role, but one that calls for experience and judgment around process, standards, and platform best practices. You'll help define how work gets built and QA'd, act as a senior point of escalation, recommend approaches and tools, and help shape how our marketing automation practice grows.
We're open to someone with deep experience in one or two platforms and/or broader martech experience. What's most important is strong systems thinking, technical curiosity, and ingenuity.What you'll do
- Build, QA, and deploy multi-step nurture/journey programs
- Debug automation issues such as broken smart campaigns, failed triggers, CRM sync errors, deliverability problems
- Set standards for lead scoring, segmentation, and lifecycle logic, and implement it directly based on specs from strategy/account leads
- Own data hygiene and field-mapping standards between marketing automation tools and connected CRM systems
- Partner with designers and copywriters to translate creative into functioning, tested email builds
- Leverage AI tools and automated processes alongside human orchestration to speed up deployment, QA, and troubleshooting
- Lead platform migrations, audits, and clean-up projects as the martech stack evolves across accounts
- Establish documentation standards
- Own risk management - deliverability, compliance, data quality - flagging and building in front of issues rather than waiting for something to break in production
What you bring- 4-5+ years of hands-on experience with a modern marketing automation platform (e.g. Marketo, HubSpot, Pardot, Customer.io) building and troubleshooting campaigns/automations
- Working knowledge of email HTML/CSS to diagnose rendering issues across email clients
- Familiarity with CRM-to-MAP sync concepts (Salesforce experience a plus)
- Comfort working across multiple client accounts/stakeholders at once, each with different tech stacks and priorities
- Experience setting or improving process, QA standards, or documentation practices, even informally
- Strong attention to detail and sound platform judgment
- Clear written communication; comfortable documenting issues and fixes for both technical and non-technical audiences, and presenting recommendations to account/strategy leads
Nice-to-haves- Marketo Certified Expert (or equivalent platform certification)
- Experience with Customer.io, Constant Contact, or other secondary ESPs
- Understanding of relational data models, custom objects, and API endpoints for event-based triggering
- Basic familiarity with GA4/GTM for tracking validation
- CDP, CRM and/or DSP experience
- Agency background (comfort with client-facing deadlines and account variability)
