Qualifications

• Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies.
• Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks.
• Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers.
• Exceptional communication and stakeholder management skills.
• Minimum of eight years of related work experience with five years in advanced marketing optimization.
• Undergraduate degree or equivalent combination of training and experience.

Responsibilities

• Execute on marketing attribution products to build analytic insights guiding marketing strategy.
• Partner with marketing, data science, and data engineering teams to deliver attribution solutions that drive business impact.
• Translate marketing and business queries into analytical approaches aligned with data availability and business objectives.
• Evangelize attribution methodologies and best practices across the organization.
• Run monthly marketing performance assessments and scenario analyses.
• Build consensus among senior stakeholders to gain confidence in methodologies and drive solutions.
• Ensure attribution products are scalable, accurate, and actionable across digital and offline channels.
• Participate in special projects and perform additional duties as assigned.

Benefits

• Hybrid working model offering enhanced flexibility and in-person collaboration.
• Mission-driven culture fostering long-term client outcomes and employee enrichment.