JOB SUMMARYThe Marketing Associate, International assists the International brand team in developing and managing brand budgets, sales & revenue forecasts, brand product supply, and has responsibility for control of distributor A&P spending. This role assists the brand team in aspects of marketing asset development and production. The individual contributes to the improvement of the Department and the Company as a whole in accordance with Company policy, as directed by the Brand Manager, International.
ESSENTIAL JOB FUNCTIONS- BUSINESS ANALYSIS: Monitor and analyze sales volumes, market trends, promotional initiatives, and competitive activity. Effectively synthesize data to identify drivers and make recommendations in media, promotion, and other investments.
- PROJECT MANAGEMENT: Leads cross-functional project teams to implement chartered projects. Provides project leadership on product development (new products and reformulations) & package design, including project and timeline management/tracking. Reviews package artwork design and content. Coordinates approval with regulatory, demand planning, and supply. As assigned, assists with aspects of communications planning and asset procurement, and promotion.
- PERFORMANCE & PLANNING: Assists brand team in business plans development for assigned brands with primary responsibility for analysis supporting development of volumes & revenue expectations, marketing & spending plans and competitive understanding. Contributes to annual review of distributor plans to ensure alignment with priorities.
- CUSTOMER CONSULTING: Participates in aspects of distributor planning and new initiative sell-in. Provides analysis of distributor proposals and key market initiatives and in support of preparation and presentation of brand initiatives at distributor meetings. Assists with communication of domestic and international sales and marketing efforts. Assists in product shipment to support brand teams in new product development across International markets and brands. Assists with FTP site to promote usage of global assets with up-to-date materials with Associate Brand Manager.
- BUSINESS DEVELOPMENT: Assists brand team in aspects of brand expansion efforts in existing markets as well as new market launch plan development and execution through analysis and collaboration on demand planning and product availability.
- DIGITAL CREATION AND ANALYSIS: Leverages AI and creates example digital assets for Blistex social media toolkits that align with brand guidelines. Analyzes social media and website progress via reach and engagement metrics.
- FINANCIAL OVERSIGHT: Tracks and analyzes year-end distributor A&P spending and accruals throughout the fiscal year across all markets under International Marketing in coordination with Associate Brand Manager.
- Performs and assumes other duties and responsibilities, as may be required by the Brand Manager, International.
REQUIRED EDUCATION, EXPERIENCE AND SKILLS- A BA/BS in International Business or Marketing, or its equivalent in training and experience is required - an MBA is desirable.
- The knowledge and skills required for this position are typically acquired in 1-5 years of relevant experience in a brand management or international setting.
- Effective interpersonal skills are required to interact with various levels of internal and external customers.
- Exceptional motivation and drive, including desire to handle challenging tasks and achieve quality results quickly.
- Strong project management skills with ability and inclination to motivate project partners and internal resources for quality, timely executions.
- Excellent organizational ability, attention to detail, and project/time management skills are essential.
- Must reflect high moral standards, professionalism and ethics.
- Excellent written and verbal communication skills.
- A broad understanding of general international sales and marketing practices including evaluating pricing, promotions, and creative materials and analyzing results.
- Strong skills in a Windows environment, including Word, PowerPoint, Excel, and AI.
- Ability to use office machines and email quickly and effectively
- Fluency in a second language is beneficial but not required.
- Must be discreet with confidential information to which he/she has access.
- Willingness to accept other duties, as assigned.
- Must possess the ability to develop and maintain an effective working relationship with internal and external customers, function as a team player, accept constructive criticism from management and comply with Company policies.
Career Growth We're continuously raising our performance bar as we strive to become the best in our industry. You will find endless knowledge-sharing, mentorship, career opportunities and development opportunities to help you become a better professional and/or leader.
Compensation The base pay for this position ranges from $78,000 to $93,000. Pay is based on a number of factors including job related knowledge, skills and experience. The job role is eligible for a discretionary bonus that may be provided as part of a total compensation package.
Benefits As part of the total compensation package a full range of benefits are offered including medical coverage, insurance, and financial benefits. For more information, please visit https://blistexinc.com/employee-benefits/.
