This position operates under a hybrid work model, balancing in-person collaboration with remote work to support both team engagement and flexibility.

Job Responsibilities

• Collaborate effectively with service line and geo marketers to go to market consistently and holistically for your assigned industry

• Effectively complete content briefs to inform writing resources for creation of web content (articles, case studies, white papers, checklists, landing pages and other digital assets), creative, inbound (email and webinars), events and tradeshows, social and other marketing activities

• Project manage resources through Marketing resource management system to ensure all assigned marketing project deliverables meet initial goals and deadlines

• Manage post-event attendee list cleanup and follow-up process with CRM and sales teams for MQL generation and opportunity tracking

• Evaluate and analyze target lists, ensuring all prospects align with ideal client profile for your assigned industry

• Build effective and trusted relationships with subject matter experts (SMEs) and other firm leadership

• Work with sales support team to review materials (sales email copy, presentations, service line sheets and client/target lists) as required

• Stay current with event, webinar, social and campaign best practices and promote the advancement of new ideas and innovation to both improve the effectiveness and efficiency of marketing efforts

Requirements

• Minimum 2 years of experience in professional services marketing or B2B marketing

• Experience using various business technologies including CRM products (Salesforce, Dynamics 365, HubSpot, etc.), reporting tools (PowerBI) and project management systems (Workfront)

Preferred Qualifications

• A Bachelor's degree in marketing, communications or a related field

• Experience in firm’s strategic go-to-market industries: Technology, Manufacturing & Distribution, Nonprofit, Real Estate, Healthcare, Professional Services, Family Office and Private Equity

Certain states require us to disclose the pay range and benefits summary for job openings. For New York residents and Southern California residents, the compensation range for this position: $65,000 - $93,500. For Northern California residents, the compensation range for this position: $68,000 - $97,800. Compensation may vary based on skills, role, and location. Eligible employees at certain levels can participate in a discretionary long-term financial incentive plan, subject to plan participation rules.

Armanino has a robust offering of benefits, including: 

• Medical, dental, vision

• Generous PTO plan and paid sick time

• Flexible work arrangements

• 401K with Profit Sharing

• Wellness program

• Generous parental leave

• 11 paid holidays

For positions based in San Francisco, consistent with the SF Fair Chance Ordinance, an arrest and conviction record will not automatically disqualify a qualified applicant from consideration.  

For Individuals who would be working within the City of Los Angeles, Armanino will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance