The Marketing and Business Development Specialist supports marketing and communications, Requests for Proposals (RFPs), and business development activities for the BC region.
Marketing and Communications support- Draft clear and concise communications for lawyer bios, including experience items and LinkedIn profiles, invites, website, newsletters, fact sheets, ads, speeches, PowerPoint presentations, social media and other communication items
- Develop social media plan for paid social campaigns, including working with lawyers and Business Development teams to build, monitor and execute campaigns and post-campaign analysis and reporting
- Draft and coordinate regional ranking submissions and award nominations
- Update and assemble firm promotional materials, fact sheets, and bios into packages to support marketing and business development initiatives
Request for Proposals support- Assist with the preparation of high-quality RFP responses and presentations, preparing electronic or hard copies of these documents for delivery and distribution
- Coordinate with Industry and Practice Groups (IPGs) to gather relevant information, create impactful narratives, and ensure timely submission of proposals
- Track and analyze RFP outcomes to identify trends and opportunities for improvement
Business Development support- Plan and support the execution of client-facing events, sponsorships, and seminars to foster client engagement and firm visibility (some travel and working outside of normal business hours may be required)
- Support Strategic Account Management (SAM) program
- Help identify new business and marketing opportunities and recommend actions to pursue them
- Assist with special projects (regional and firmwide) as necessary
Knowledge Management- Build knowledge of industry and practice groups (lawyers and industry group expertise)
- Build knowledge of Fasken's legal service
- Build knowledge of BC Top client base
Qualifications- 3-6 years of experience in a marketing and business development role in professional services. Strong preference for candidates with legal or other professional services-related firm experience
- An undergraduate degree in Marketing, communications, business or public relations and/or completion of a two-year Marketing diploma program
- Strong communications experience, client-focused with a high degree of professional discretion and diplomacy
- Experience with CRM tools is a plus
Supervision- This role reports to the Senior Director, Marketing and Business Development and the Manager, Marketing and Business Development
At Fasken, success means:- Having a strong client service approach - you're ready, willing, and able to put our clients first and exceed their expectations
- Possessing strong interpersonal skills and the ability to build harmonious working relationships within your immediate team, and across other departments in the firm
- Working collaboratively - you're a self-starter who values working in a collaborative team-based environment
- Possessing exceptional communication skills (both verbal and written) when dealing with lawyers, clients, staff and third parties
- Approaching your work with agility and the willingness to learn and utilize new technology
- Being adaptable to changing priorities in a fast-paced environment while being organized and maintaining accuracy with close attention to detail
- Demonstrating strong research, investigative and problem-solving skills with the ability to exercise judgement to resolve issues
- Treating sensitive and confidential matters with discretion and diplomacy at all times
Why Work With UsFasken is dedicated to rewarding your contributions and encouraging your professional development. We offer a comprehensive salary and benefits package that is very competitive, together with opportunities for personal and professional growth. Our benefits include:
- A health and wellness subsidy
- An annual education & tuition reimbursement
- Flexible medical and dental benefits (effective from day 1)
- Short term and long term disability insurance
- Personal days
- Group retirement savings plan with matching contributions
- Monetary incentive for employee referrals
- An engaging firm culture that celebrates our hardworking and dedicated people
CompensationThe typical salary range for this position is $80,000 - $95,000 annually; the base pay offered is based on location and may vary depending on job-related knowledge, skills, experience, internal and market equity.
AI Disclosure Please note that artificial intelligence tools may be used to assist in screening, assessing, or selecting applicants for this position.
