Summary Withers has an exciting opportunity for a marketing and business development coordinator based in the law firm's New York office, with occasional travel in particular to the Greenwich office as required. The role works closely with the firm's East Coast, US, and global marketing team to support marketing and business development efforts, and primarily focuses on the firm's business, private client and tax divisions in the New York and Connecticut offices. The marketing and business development coordinator will help develop and maintain targeted marketing lists, conduct research, draft pitches, presentations, awards submissions, and promotional/social media copy, provide support on other strategic business development initiatives, assist with the planning and execution of successful events, and support digital marketing campaigns. For New York, the expected hourly range for this position is betwe en $40 to $45. The actual compensation will be determined based on experience and other factors permitted by law.
The Role - Pitches/RFPs - Assist with the composition of pitch projects including those for prospective clients and for internal cross-practice opportunities. Participate in the final production of deliverables to meet deadlines with an eye towards detail; maintain pitch/RFP files, log pitches in tracking system and proactively track outcomes.
- Marketing materials - Create and maintain marketing materials including fact sheets, brochures, PowerPoint presentations, and other tailored materials.
- Directory and award submissions - help coordinate, draft and track submissions related to legal directories and awards, promote recognitions and maintain recognitions on attorney profiles.
- Event support/coordination - Provide support for events, corporate sponsorships, regional client entertainment and receptions. This includes developing the invitation list, distributing invitations, tracking RSVPs, organizing registration, preparing name tags, greeting attendees upon arrival, preparing materials for the event, reserving necessary equipment and facilities, vendor research and coordination, branding, technology, and being accessible to address the needs of guests.
- Conference sponsorships - Provide support for sponsorships and coordinate activities involved with sponsorship commitments.
- Tracking/reporting - Track and report on client targeting, partner BD-related activities, marketing campaigns and initiatives.
- Client alerts and internal/external newsletters - Assist with the development and coordination of client alerts and newsletters, and support promotional efforts via social media, the firm website, and other channels.
- Internal campaigns and promotional initiatives : Draft content for Withers' intranet to communicate significant wins, business development activities, and other team initiatives and drive engagement for various campaigns.
- Research - Conduct research on a variety of topics including prospective and current clients, competitors and industry/market trends to aid in the development of client teams, pitches, RFP responses, and other internal and external marketing initiatives.
- Va rious marketing and business development projects, as required.
Key Skills and Experience Successful candidates are proactive, forward-thinking, positive, energetic, and detail-oriented. Candidates have the ability to work well with a collaborative and talented team, communicate with stakeholders within the firm, and are effective in a fast-paced environment. They have good judgment and possess exemplary interpersonal and communication skills-both verbal and in writing . Successful candidates must also:
- Bachelor's Degree, preferably in Marketing, Business, or a related field.
- 2-4 years of experience, preferably in a law firm, financial services, or other professional services environment
- Have a strong digital and software skillset, including in Microsoft Word, Excel and PowerPoint. Knowledge of InterAction (or another CRM system), Vuture (or another email marketing system),and experience utilizing social media tools in a professional setting is a plus.
- Be enthusiastic and friendly with the demonstrated ability to work with people at various levels within the firm.
- Approach projects with a flexible and adaptable mindset and have a willingness to learn.
- Be curious and resourceful.
- Demonstrate a capacity to self-start and work both independently and collaboratively in a high-volume environment.
- Have strong communication skills and demonstrate the ability of prioritizing multiple tasks
- Interact credibly, diplomatically and with integrity.
- Availability to attend/run events early morning (breakfast time) or evenings will be necessary, as required.
- Be in the office 2-3 days per week, and more as needed.
