Marketing Analyst

Warner Bros. Entertainment Inc. • $63K — $117K *
Burbank, CA 91505In-Person
Media
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 3+ years in marketing, growth, or product analytics with a focus on mobile UA.
  • Strong SQL skills for data modeling and querying.
  • Experience with AI-assisted analysis and automation tools such as Claude, Gemini, or Cursor.
  • Proficient with BI tools like Looker or Tableau, including managing data explores.
  • Knowledge of mobile attribution and related tools such as AppsFlyer and Adjust.
  • Familiarity with UA metrics like CPI, IPM, CTR, and ROAS.
  • Ability to define metrics accurately and maintain their integrity.

Responsibilities

  • Run weekly performance readouts to analyze what is working and provide actionable insights.
  • Deliver creative performance insights including analysis based on concept, format, and geography.
  • Evaluate and report on the ROI of individual creatives.
  • Assess production efficiency based on cost and cycle time in relation to performance.
  • Translate data insights into strategic recommendations for creative production priorities.
  • Create self-serve visualizations and dashboards for team accessibility to data.
  • Collaborate with data teams to manage data pipelines and infrastructure.

Benefits

  • Flexible work hours to support work-life balance.
  • Access to the latest AI marketing tools and technologies.
  • Opportunities for professional development and career growth.
  • Collaborative work environment that encourages innovation.
  • Access to industry insights and performance data.
Full Job Description
The Job

We produce hundreds of UA creative assets a month. We are looking for a UA Marketing Analyst to connect what we spend with what we make and turn that into insights the team can act on.

As our UA Marketing Analyst, you will run the weekly rhythm of what is working and why, build the visualizations and reporting the team lives in, and drive the recommendations that shape what we produce next, where spend goes, and how efficiently we scale.

The Daily

1. Insights and Weekly Reporting
  • Run the weekly performance readout: what is working, why, and what it means for creative production priorities.
  • Creative performance insights: Including creative performance by concept, hook, format, network, and geo; Winner rate; Fatigue curves.
  • Creative ROI: spend and return attributable to individual creatives and concept
  • Production efficiency: cost and cycle time per asset by production source (GenAI pod, playables, vendors), measured against the performance those assets deliver.
  • Translate all of the above into recommendations that help inform what the team produces
2. Visualizations and Reporting Infrastructure
  • Make performance data self-serve: visualizations and reporting that put answers where the team already works, so insight doesn't bottleneck on one person.
  • Decide what belongs in a dashboard, what belongs in an explore, and what belongs in a recurring readout.
  • Partner with central data and engineering teams on pipeline and warehouse dependencies.
3. Data Foundation and Hygiene
  • Inform the governed definition of creative performance tiers: the thresholds, the minimum spend and impression floors, the lookback windows, and the review cadence for changing them.
  • Build and monitor data quality checks. Surface discrepancies before they reach a slide.


The Essentials
  • 3+ years in marketing, growth, or product analytics. Mobile UA experience strongly preferred.
  • Strong SQL. Comfortable modeling data, not just querying it.
  • Fluency with AI-assisted tooling (Claude, Gemini, Cursor) for analysis and automation.
  • Hands on experience with a BI tool (Looker, Tableau, or similar), including building and maintaining explores
  • Working knowledge of mobile attribution: MMP data (AppsFlyer, Adjust, Singular), SKAdNetwork and AdAttributionKit, network reporting discrepancies, and the limits of each.
  • Fluency in UA metrics: CPI, IPM, CTR, ROAS, etc
  • Ability to define a metric, defend the definition, and hold the line when someone wants a friendlier number.


The Nice to Haves
  • Experience analyzing creative performance specifically, including creative tagging and metadata frameworks.
  • Familiarity with GenAI creative production workflows.
  • Experience in gaming, especially free to play or 4X strategy titles.

About Warner Bros. Entertainment Inc.

Warner Bros. Interactive Entertainment is an American video game publisher based in Burbank, California, and part of the newly-formed Global Streaming and Interactive Entertainment unit of Warner Bros. Discovery. WBIE was founded on January 14, 2004 under Warner Bros. and transferred to the Home Entertainment division when that company was formed in October 2005. WBIE manages the wholly owned game development studios TT Games, Rocksteady Studios, NetherRealm Studios, Monolith Productions, WB Games Boston, Avalanche Software, and WB Games Montréal, among others.
Learn more about Warner Bros. Entertainment Inc.
Industry
Media
Founded
1918
* Ladders Estimates

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