Marketing Analyst, HospitalityWork Mode: Onsite
Location:Onsite 4 days/week - Kohler, WI
OpportunityWe are seeking a data-drivenMarketing Analyst to serve as the engine behind Kohler Hospitality'smarketing strategic decision-making. This role is responsible for transformingraw data into actionable insights across our entire ecosystem-from creativeproduction efficiency to multi-channel campaign performance.
The ideal candidate is a hybridof a technical analyst and a strategic storyteller. You won't just report on"what" happened; you will explain "why" it happened andbuild the automations and dashboards that allow our team to movefaster and smarter. This is a high-impact role supporting creative, digital,social, PR, and lifecycle marketing teams.
Specific ResponsibilitiesFull-Funnel Analytics & Reporting- Track, analyze, and report on KPIs across all marketing channels, including Digital Ads (Search/Social), Web (Adobe), Organic Social, PR, Email, and SMS.
- Partner with the Creative Manager to track creative hours vs. output. Analyze resource utilization to ensure the team is focused on high-priority, high-performing business segments.
- Build and maintain automated, real-time dashboards that provide a "single source of truth."
Insights & Optimization- Develop and refine attribution models to understand the customer journey and the impact of various touchpoints on conversion.
- Design and analyze experiments for web landing pages, email subject lines, and ad creative to drive continuous incremental improvement.
- Analyze customer segments and CRM data to identify growth opportunities and improve retention via SMS and Email workflows.
Automation & Data Integrity- Identify opportunities to automate manual reporting tasks to increase departmental efficiency.
- Audit and maintain tracking tags (GTM), UTM parameters, and naming conventions to ensure data integrity across all platforms.
- Act as the primary point of contact for marketing analytics tools, ensuring they are integrated and utilized to their full potential.
Skills/Requirements - 4-6 years of experience in marketing analytics, business intelligence, or a similar data-centric role.
- BS/BA in Marketing, Statistics, Economics, Computer Science, or a related field.
- Mastery of Adobe and tag management, Advanced Excel skills Experience with visualization tools
- Deep understanding of the metrics associated with Email/SMS platforms, Social platforms, and PR monitoring tools.
- Ability to translate complex data sets into clear, "non-technical" narratives and visualizations for executive stakeholders.
- A natural desire to dig into the "why" behind the numbers.
- An uncompromising eye for detail and data accuracy.
- The ability to pivot between high-level brand reporting and granular creative production data.
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you'll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $67,250 - $100,850. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location. In addition, this position is eligible for a performance bonus/variable incentive compensation.
