Marketing/Admissions Director

Evergreen Healthcare Group

$100K — $120K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in skilled nursing facility (SNF) or rehab admissions and healthcare business development
  • Strong knowledge of payers including Medicare, Managed Care, and Medicaid
  • Excellent communication and presentation skills
  • Deep understanding of clinical, financial, and regulatory elements of admissions
  • Proficient in Microsoft Office and various healthcare platforms (PointClickCare, NaviHealth, AIDA, etc.)
  • Collaborative team player with a commitment to building trust and culture
  • Data-driven and comfortable with CRM tools and performance metrics

Responsibilities

  • Lead the entire admissions process with accountability and excellence
  • Build partnerships with hospitals, case managers, and community referral sources
  • Manage referral pipelines and ensure timely responses to inquiries
  • Collaborate with nursing and leadership teams for smooth transitions
  • Drive census development while adhering to compliance and ethical standards
  • Train, mentor, and coach admissions staff for high-quality service
  • Analyze data trends for decision-making and growth opportunities

Benefits

  • Competitive compensation
  • Medical, dental, and vision benefits
  • Paid time off
  • Supportive leadership with growth opportunities
  • Work in a meaningful environment that impacts lives
Full Job Description
Admission Director

Job Summary

Golden Heights Healthcare in Daly City, California is seeking a dynamic and experienced Admission Director. At Golden Heights Healthcare, we believe admissions is more than a process-it's an experience. Our teams are deeply committed to hospitality, service excellence, and a culture where leaders are empowered to elevate both outcomes and morale. You'll join an organization that values innovation, supports professional growth, and recognizes the pivotal role admissions plays in our success. As the Admission Director, you will be the face of our facility-building relationships, cultivating trust, and ensuring every referral is handled with urgency, accuracy, and heart. Your leadership will guide our admission strategy and refine the resident experience from first contact through move-in.

Key Responsibilities:
  • Leads the full admission process with excellence, consistency, and accountability.
  • Builds and maintains strong partnerships with hospitals, case managers, physicians, and community referral sources.
  • Manages referral pipelines, conducts onsite/virtual clinical reviews, and ensures timely responses to all inquiries.
  • Collaborates with nursing, rehab, business office, and leadership teams to ensure smooth transitions and accurate communication.
  • Drives census development strategy while maintaining compliance and ethical standards.
  • Trains, mentors, and coaches admissions staff to deliver high-quality customer service and consistent conversion performance.
  • Analyzes data trends to guide decision-making and identify new growth opportunities.
  • Represents Alaska Gardens with professionalism, positivity, and a service-first mindset.

Education/Requirements

A standout Admission Director is someone who thrives in relationship-driven roles and can match urgency with empathy. The ideal candidate is:
  • Experienced: 3+ years in SNF/rehab admissions or healthcare business development with strong knowledge of various payers (Medicare, Managed Care, Medicaid).
  • Confident & polished: Excels at communication, presentations, and customer service.
  • Operationally strong: Understands the clinical, financial, and regulatory components of skilled nursing admissions.
  • Tech-savvy: Proficient in Microsoft Office, PointClickCare (PCC), insurance portals (NaviHealth, Availity, UHC, etc.), and hospital referral portals (AIDA, CarePort, WellSky, EPIC).
  • Team-focused: Collaborates across departments, builds trust, and elevates organizational culture.
  • Metrics-minded: Comfortable with data, conversions, CRM tools, and performance goals.
  • Self-driven: Able to prioritize, manage competing demands, and maintain calm and professionalism in a fast-paced environment.

Benefit Highlights:
  • Competitive compensation
  • Medical, dental, and vision benefits
  • Paid time off
  • Supportive leadership and room to grow
  • An environment where your work truly makes a difference

Golden Heights Healthcare

35 Escuela Dr, Daly City, CA 94015, USA

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