Krispy Kreme Doughnut Corporation

Market Sales Manager

Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience preferred
  • 3+ years of field sales, account management, or customer-facing experience (CPG or retail preferred)
  • Strong communication, problem-solving, and relationship-building skills
  • Ability to work cross-functionally with Operations, Logistics, and Sales teams
  • Strong analytical skills with experience interpreting sales and performance data
  • Willingness to travel within assigned territory

Responsibilities

  • Conduct regular door audits at customer locations to ensure operational, quality, and merchandising standards are met.
  • Identify execution gaps and communicate issues to Operations and Logistics teams for resolution.
  • Act as the first point of contact for customer delivery, product, and display issues.
  • Support territory expansion by coordinating new customer launches and ensuring 3PL readiness.
  • Execute display optimization initiatives and identify upsell opportunities for customer growth.
  • Build strong business relationships with key customer stakeholders, including senior decision makers.
  • Leverage reporting tools to track key performance metrics and monitor territory performance.

Benefits

  • Comprehensive benefits (medical, vision, and dental insurance)
  • Employee discount program
  • 401K plan
  • Generous PTO Plan
  • Company events
  • Education Reimbursement
  • Adoption Assistance
  • Life Insurance
  • FSA/HSA Plans
  • Pet Insurance
Full Job Description
Krispy Kreme's Market Sales Manager will manage execution, compliance, and growth across assigned customer locations. This role serves as the primary field-facing partner to customers, Operations, Logistics, and internal stakeholders, ensuring best-in-class execution while driving new distribution, display optimization, and revenue growth.

A TASTE OF WHAT YOU WILL BE DOING:

Customer Execution & Compliance
  • Conduct regular door audits at customer locations to ensure operational, quality, and merchandising standards are met.
  • Identify execution gaps and communicate issues to Operations and Logistics teams, following through to resolution.
  • Ensure customer locations consistently meet company and brand standards.

Issue Resolution & Customer Support
  • Act as the first point of contact for customer delivery, product, and display issues.
  • Partner with General Managers, Operations, and the 3PL Logistics team to build contingency plans and resolve issues quickly and effectively.
  • Proactively address risks to service, sales, and execution.

Sales Growth & Expansion Support
  • Support territory expansion by coordinating new customer launches and ensuring 3PL readiness and execution excellence.
  • Execute display optimization initiatives and sell in incremental space, features, and store-level opportunities.
  • Identify and drive upsell opportunities aligned to customer and business objectives.

Relationship Management
  • Build strong business relationships with key customer stakeholders, including senior decision makers within national accounts.
  • Serve as a trusted partner to customers, identifying opportunities and selling in relevant solutions.

Performance Management & Reporting
  • Leverage reporting tools and dashboards to track key performance metrics, including Sales, APD, SDS %, and Prime Margin %.
  • Monitor territory performance against budget and targets, proactively course-correcting when results are off track.
  • Share insights and recommendations with internal partners to drive continuous improvement.

Best Practices & Continuous Improvement
  • Ensure best practices are developed, documented, and consistently implemented at the customer level.
  • Support execution excellence through standardization and process improvement.


YOUR RECIPE FOR SUCCESS:
  • Bachelor's degree or equivalent experience preferred
  • 3+ years of field sales, account management, or customer-facing experience (CPG or retail preferred)
  • Strong communication, problem-solving, and relationship-building skills
  • Ability to work cross-functionally with Operations, Logistics, and Sales teams
  • Strong analytical skills with experience interpreting sales and performance data
  • Willingness to travel within assigned territory


*The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process.

BENEFITS:
  • Comprehensive benefits (medical, vision, and dental insurance)
  • Employee discount program
  • 401K plan
  • Generous PTO Plan
  • Company events
  • Education Reimbursement
  • Adoption Assistance
  • Life Insurance
  • FSA/HSA Plans
  • Pet Insurance

Learn more at www.kkbenefits.com

About Krispy Kreme Doughnut Corporation

Krispy Kreme Doughnut Corporation is an American doughnut company and coffeehouse chain owned by JAB Holding Company. Krispy Kreme was founded by Vernon Rudolph in 1937 in Winston-Salem, North Carolina. The company became public in 2000 and in 2016 it was acquired by JAB Holding Company. Krispy Kreme has over 1,000 locations in more than 30 countries. The company is known for its glazed doughnuts and signature coffee.
Learn more about Krispy Kreme Doughnut Corporation
Size
4,000 employees
Market Cap
$1.7 billion
Industry
Founded
1982
NASDAQ

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