PeoplesBank, A Codorus Valley Company

Market Manager

Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Finance, Marketing, or related field or equivalent experience
  • Minimum of 5 years in market management, sales leadership, or business development within financial services
  • Proven track record in managing market growth initiatives
  • Strong understanding of banking regulations and compliance in the U.S.
  • Excellent communication, leadership, and interpersonal skills
  • Experience with nonbank credit intermediation products is a plus

Responsibilities

  • Develop and implement market strategies to expand the company's regional presence
  • Lead sales and marketing teams to meet business objectives and revenue goals
  • Analyze market trends and customer feedback to identify growth opportunities
  • Build and maintain relationships with key clients and stakeholders for long-term growth
  • Ensure compliance with banking regulations and internal policies
  • Collaborate with product development to customize offerings
  • Prepare reports for senior management to guide strategic decisions

Benefits

  • Dynamic role in a growing financial services company
  • Opportunity to lead cross-functional initiatives
  • Engagement with cutting-edge banking technologies and fintech
  • Professional development and career advancement potential
  • Collaborative team environment focused on strategic growth
Full Job Description
Position Summary

We are seeking a results-driven Market Manager to lead growth initiatives and strengthen our market presence within the financial services sector. This role is responsible for developing and executing strategic plans that expand market share, enhance customer engagement, and drive revenue performance.

The Market Manager partners closely with cross-functional teams to identify new business opportunities, optimize product offerings, and ensure compliance with regulatory standards. By leveraging market insights and customer data, this role plays a key part in keeping the organization competitive in an evolving financial landscape.

Responsibilities and Accountabilities:
  • Develop and implement comprehensive market strategies to increase the company's footprint in targeted regions.
  • Lead and coordinate sales and marketing teams to achieve business objectives and revenue targets.
  • Analyze market data, customer feedback, and competitive activities to identify opportunities and risks.
  • Build and maintain strong relationships with key clients, partners, and stakeholders to foster long-term business growth.
  • Ensure all activities comply with banking regulations and internal policies, maintaining high standards of integrity and risk management.
  • Collaborate with product development and operations teams to tailor financial products that meet market demands.
  • Prepare detailed reports and presentations for senior management to inform strategic decision-making.

Education and Experience:
  • Bachelor's degree in Business Administration, Finance, Marketing, or a related field OR
  • Minimum of 5 years of experience in market management, sales leadership, or business development within the banking or financial services industry OR
  • Equivalent combination of education and experience
  • Proven track record of successfully managing market growth initiatives and achieving sales targets
  • Strong understanding of banking regulations and compliance requirements in the United States
  • Excellent communication, leadership, and interpersonal skills
  • Experience working with nonbank credit intermediation products and services a plus

Computer / Technical Skills:

  • Proficient in MS Office (Excel, Word)
  • Familiarity with digital banking platforms and fintech innovations a plus


Certifications, Licenses:

  • Certified Financial Services Counselor (CFSC) or similar a plus


Skills Required:

  • Analyzes market data and customer insights to inform strategic decision-making
  • Leverages strong leadership and communication skills to motivate teams, negotiate with clients, and collaborate across departments
  • Applies regulatory knowledge to ensure compliance with legal standards and mitigate risk
  • Adapts to evolving banking technologies to support innovative solutions and enhance customer experience
  • Utilizes project management skills to coordinate multiple initiatives and ensure timely, successful execution of market strategies


INDEPENDENT ACTION

Performs work independently within scope of established guidelines and practices. Consults with Manager where clarification or exception to Bank policy may be required.

NOTE: These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required for this job.

About PeoplesBank, A Codorus Valley Company

PeoplesBank, A Codorus Valley Company provides personal and business banking services in Pennsylvania. The bank offers checking and savings accounts, loans, mortgages, credit cards, and other financial services. PeoplesBank, A Codorus Valley Company also provides online banking services, mobile banking, and other digital services. The bank was founded in 1864 and is headquartered in York, Pennsylvania.
Learn more about PeoplesBank, A Codorus Valley Company
Size
327 employees
Market Cap
$221 million
Industry
Net Income
$8.4 million
5 Year Trend
+2.9%
NASDAQ

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