Market Intelligence Specialist: North America
Driving Strategic Growth Through Data-Driven Market Intelligence and Insights
Transforming Decision-Making with Advanced Analytics, Market Modeling, and Competitive Intelligence
Fuel your passion
The Market Intelligence Specialist: North America plays a critical role in shaping regional strategy by delivering comprehensive market insights, analytics, and forward-looking intelligence. This role leads North America long- and short-term planning processes by collaborating across Sales & Commercial, Finance, Service Delivery, and Regional Leadership teams to develop a clear view of the total addressable market (TAM).
By translating macroeconomic trends, industry dynamics, and competitor activity into actionable insights, the specialist supports executive decision-making and business development initiatives. The role is also responsible for building scalable dashboards and reporting tools that provide real-time intelligence to a broad stakeholder base and strengthen data-driven culture across the organization.
As a Market Intelligence Specialist: North America, you will be responsible for:
· Leading North America long- and short-term planning processes, including TAM development across key segments such as Well Construction, Production Solutions, SSPS, and CIM.
· Collaborating cross-functionally to align assumptions, forecasts, and market outlooks with Sales & Commercial, Finance, Service Delivery, and Regional Leadership teams.
· Analyzing macro- and micro-economic indicators, including oil price scenarios, capital expenditure cycles, LNG demand, and global supply-demand dynamics.
· Developing in-depth competitor intelligence, including quarterly earnings analysis of key players to inform strategy discussions.
· Monitoring and interpreting upstream activity metrics such as rig counts, frac fleets, drilled and completed wells, basin production, and refinery utilization.
· Building and maintaining Power BI dashboards that deliver real-time, actionable insights to hundreds of stakeholders across the region.
· Producing executive-ready presentations and reports that clearly communicate market trends, risks, and growth opportunities.
· Supporting scenario planning and sensitivity analyses, including oil price decks, M&A activity, and OPEC+ implications.
· Partnering directly with Region VPs and Corporate Strategy & Growth teams to drive strategic planning and business development initiatives.
· Leveraging third-party platforms (e.g., Rystad, Enverus, S&P Global, Wood Mackenzie) and AI tools to enhance data accuracy, efficiency, and insight generation.
To be successful in this role you will:
· Have a Bachelor’s degree in Finance, Economics, Business, Engineering, or Energy Management; MBA or Global Energy Management certification is a plus.
· Have 3+ years of experience in oilfield services, E&P, energy consulting, equity research, or energy FP&A.
· Have demonstrated experience building LRP/MRP/Annual Plan total addressable market models across multiple business segments.
· Have strong knowledge of upstream and broader energy activity metrics and how they influence commercial performance.
· Have advanced analytical and financial modeling skills, including scenario planning and sensitivity analysis.
· Have strong proficiency in Power BI, Excel (pivots, large datasets, financial modeling), and PowerPoint for executive-level communication.
· Have familiarity with AI-enabled tools (e.g., Copilot, AlphaSense) and data platforms to support market intelligence workflows.
· Have excellent communication skills, with the ability to translate complex data into clear, actionable insights for senior stakeholders.
· Have a high level of intellectual curiosity, strong ownership mindset, and the drive to continuously improve processes and insights.
Work in a way that works for you
We recognize that everyone is different and that the way people want to work and deliver at their best varies. We support flexible working arrangements while maintaining strong collaboration across regional teams to drive alignment and performance.
Working with us
Our people are at the heart of what we do at Baker Hughes. We invest in development, well-being, and leadership at all levels, fostering an inclusive environment where individuals can bring their authentic selves to work and thrive.
Working for you
Our innovations have shaped the energy industry for over a century. To continue leading into the future, we reward those who embrace change and deliver impact. Join us, and you can expect:
· Contemporary work-life balance policies and wellbeing activities
· Comprehensive private medical care options
· Life insurance and disability program support
· Tailored financial programs
· Additional voluntary benefits
Work Authorization Requirement
This position requires valid work authorization in the country of employment. The employer is unable to sponsor work authorization for this role at any time.
You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.
This position is eligible for our comprehensive and competitive benefits package, which can be found , and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.
The Baker Hughes internal title for this role is: Marketing Specialist - Market Intelligence
