Market Development Manager - Remote (Nor Cal)

good2grow

$70K — $95K *
US-AnywhereRemote in United States
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience required.
  • 3-5 years of sales experience in consumer packaged goods, merchandising, or direct store delivery.
  • Ability to adapt in a dynamic work environment.
  • Proficient in Microsoft Office Suite.
  • Ability to travel regionally 80% of the time.

Responsibilities

  • Lead independent distributors to achieve business performance goals.
  • Conduct training sessions and participate in sales meetings and ride-alongs.
  • Provide detailed follow-up notes after store visits.
  • Utilize VIP Karma app for tracking and managing store visits.
  • Collaborate with distributor teams on retail opportunities and execution standards.
  • Expand market presence by developing relationships with local and independent chains.
  • Identify and penetrate new accounts using provided data reports.

Benefits

  • Dynamic work environment that values proactivity.
  • Opportunities for personal growth in a small company setting.
  • Chance to work collaboratively with a passionate team.
  • Access to training and development resources.
  • Flexibility to adapt strategies in a fast-paced industry.
Full Job Description
Under the direction of the Regional Sales Manager, the incumbent is responsible for collaborating with a group of independent direct store delivery distributors to advance good2grow sales within the assigned territory. This individual uses their existing experience in the food/beverage/DSD sales sectors to own and drive business performance within the Regional Sales team. This role will also be responsible for developing local chain within the independent and small format channels.

Candidates must reside in Northern California to be considered for this role.

Essential Duties and Responsibilities
  • Leads distributors in the assigned region to own and drive annual business performance objectives through the use of Systematic Distributor Management in the following functions
  • Participates in distributor training, sales meeting presentations, ride alongs, etc.
  • Provides clear and concise follow up notes after ride alongs and store visits
  • Uses VIP Karma app to track, audit, follow up, and execute store visits
  • Communicates with key influencers within the distributor organization on major opportunities at the retail level to include but not limited to: Promotional execution, distribution opportunities, GAP reporting, and the overall execution of good2grow gold standard store level objectives
  • Develops larger chains, local chains, and the independent market.
  • Penetrates new accounts using targeted void reports as provided by manager or Distributor
  • Increases good2grow store presence through kids' eye level shelving and multiple points of interruption throughout the store through presentations to in store management
  • Grows the number of good2grow SKUs available in the market through closing voids on authorized SKUs or presentations to in store management on new items
  • Completes all administrative duties required on Friday office days in a timely manner.
  • Communicates recaps, follows up with distributors, and sends weekly communication
  • Creates weekly recaps and sends to immediate manager
  • Participates and sometimes presents on monthly MDM calls
  • Submits expenses and completes other basic administrative functions related to the position, such as Distributor POS inventory/needs, making updates to scorecard initiatives, weekly planner updates, etc.

Desired Experience
  • Bachelor's degree required or equivalent experience.
  • 3-5 years of sales (Consumer packaged goods industry preferred), merchandising, direct store delivery, or supplier sales experience
  • Ability to work in a dynamic environment.
  • Efficient in Microsoft Office
  • Ability to travel 80% of the time, regionally by car.

Key Skills Required
  • Proactivity and sense of urgency will be imperative to success
  • Attention to details and dedication to getting things right
  • Maintain high level of organization, commitment to follow through, enthusiasm and motivation
  • Ability to influence - communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Characteristics Needed to Be Successful
  • We are looking for an energetic catalyst to make big things happen. You don't have to be the loudest voice in the room or wear your heart on your sleeve. But you do have to love coming into the office every day, traveling and you must have an authentic passion for building businesses. You always have a point of view, and you (mostly) back it up with credible information/data.
  • You have to be a resourceful self-starter. If you wait to be told to do something before you do it, this probably isn't the place for you.
  • We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we're always ready to shift as needed to accomplish our goals.
  • You must be able to establish and retain trust across the organization. It's a small company - there will be several critical relationships that can mean the difference between success and failure.
  • The ideal candidate will be team oriented with a strong attention to detail, have a competitive spirit with strong analytical thinking. This person will also be hardworking, ambitious, and confident.


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