Eastman Chemical Company

Market Development Manager

Eastman Chemical Company$90K — $120K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing or Technology
  • 8+ years of commercial experience in strategic marketing and execution
  • Strong business and marketing acumen
  • Preferred knowledge of the Semiconductor/Electronics industry
  • Familiarity with relevant industry value chains

Responsibilities

  • Contribute to addressable market map development through cross-functional teams
  • Execute and monitor market strategy initiatives
  • Lead growth projects using Stage Gate methodology
  • Establish and track post-launch performance metrics
  • Manage initiatives opportunities in Leads Management system
  • Recommend growth initiatives based on market insights
  • Develop Economic Value Estimates in collaboration with Product Manager
  • Create launch transition plans and provide coaching to Sales

Benefits

  • Opportunity to work on market-facing initiatives
  • Chance to develop and execute market plans
  • Role includes coaching and mentoring capabilities
  • Exposure to collaborative cross-functional teams
  • Potential to impact strategic market growth initiatives
Full Job Description
Description

Responsible for the execution of strategy for market-facing initiatives to drive and maintain growth in assigned market segments. Develops and executes market plans while also monitoring their effectiveness and adjusting when necessary. Serves as an expert on EBME framework and coaches others. Manages Stage Gate Projects through completion and/or serves as Marketing subject matter expert as needed. Effectively collaborates and communicates with all relevant stakeholders within assigned market segment.

Accountabilities

  • Annual Earnings: variable margin gains from closing new business for initiatives led
  • Growth: for assigned market/channel(s), growth measured by launch effectiveness (year 2 revenue vs gate 5 target); Gate 5 launches (measured by projected year 2 revenue); new business from market development and innovation (won business in OM that is either in a new product or a new application)
  • Capabilities/Talent Management: provides marketing subject matter expertise and coaching to marketing and business teams; navigates and owns personal career development


Responsibilities
  • Contributes to the development of addressable market maps and existing offers through segment cross-functional teams
  • Responsible for determining the best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executing the plan (either directly or indirectly) and monitoring its effectiveness
  • Leads or supports growth projects as a Marketing resource by using Stage Gate to make high-quality strategic choices on all initiatives; assists others as needed
  • Establishes and tracks metrics to ensure post launch efforts are contributing to segment strategy and performance; provides recommendation to Marketing leaders if changes are needed
  • Enters new opportunities for initiatives into Leads Management (SFDC) so that leads can be properly managed and tracked as they are passed on to Sales
  • Recommends potential growth initiatives in the market based on market trends and insights, as well as customer discovery
  • Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE™) with Product Manager
  • Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch
  • Communicates offers that tie to initiatives; offers may be new, existing, or revised
  • Draws conclusions from multiple sources to create insights that support growth projects
  • Networks and becomes an industry expert in assigned markets
  • Interfaces with leverage points through the value chain to identify potential product and application opportunities


Qualifications

  • A bachelor's degree in Business, Marketing or Technology
  • 8+ years' commercial experience combining strong strategic marketing skills with a strong bias for execution
    • Preferred experience: Semiconductor/Electronics industry knowledge
  • Strong business/marketing acumen
  • Industry experience and knowledge of the relevant value chain is preferable


Functional Skills and Capabilities
  • Develops Marketing Skills in others
  • Develops Industry/ Market Expertise and Insights
  • Identifies Opportunities
  • Demonstrates Segmentation and Targeting
  • Manages Projects
  • Develops Business Cases (Investment Level)
  • Develops Marketing Mix
  • Develops Value Propositions and Offers
  • Assesses Solution Feasibility
  • Activates Markets
  • Decision Making
  • Collaboration

About Eastman Chemical Company

Eastman Chemical Company (Eastman) is a global specialty chemicals company that produces a range of advanced materials, chemicals and fibers that are found in products people use every day. Eastman has over 40 manufacturing sites in 16 countries and equity interests in joint ventures that supply chemicals, plastics, and fibers products to customers throughout the world. Eastman has a portfolio of specialty businesses that hold positions and provide products that enhance performance in a variety of end markets such as transportation, building and construction, and consumables. Eastman management believes that the Company's end-market diversity is a source of strength, as these markets are benefiting from longer-term global trends such as energy efficiency, a rising middle class in emerging economies, and increased health and wellness. On July 2, 2012, the Company completed its acquisition of Solutia Inc. (Solutia).

Eastman Chemical Company Careers

Join the vibrant team at Eastman Chemical Company, a global leader in the chemical industry known for its commitment to innovation, sustainability, and safety. At Eastman, we offer a plethora of job opportunities that pave the way for professional growth and personal achievement. We are proud to be a company where diversity and leadership go hand in hand, fostering a culture that values every team member's contribution.

Work You’ll Do

At Eastman Chemical Company, your work will directly contribute to groundbreaking solutions that influence markets and improve lives. Whether you're involved in research, marketing, production, or management, you are positioned to lead and innovate in every project you handle. Our team is composed of over 14,000 dedicated professionals who bring their diverse skills to the table, working collaboratively to drive success and leadership in the chemical industry.

Innovative Career Paths

Explore the multitude of career paths available at Eastman, from internships that offer real-world experience to full-time positions that challenge and expand your capabilities. Our hiring process is designed to identify and nurture talent, ensuring that the right skills are matched with the right opportunities. We believe in nurturing your career through continuous learning and development, supported by our robust training programs in areas like leadership, diversity, and technical skills.

Be Part of a Great Team

Joining Eastman means becoming part of a culture that prizes innovation and teamwork. You will work alongside industry experts and leaders who are eager to share knowledge and insights. Our team’s collaborative efforts are the driving force behind our award-winning workplace, recognized globally for its excellence in safety, sustainability, and employee satisfaction.

Benefits and Growth

Eastman Chemical Company is committed to the growth of its employees. We offer competitive benefits designed to support your life, both at work and at home. From health and wellness programs to financial and retirement planning, we ensure you have the resources you need to succeed in every aspect of your life. Our commitment to professional development means you’re always learning, always growing.

Internship Opportunities

Kickstart your career with an Eastman internship. Our programs provide invaluable industry exposure and hands-on experience, making them a perfect starting point for students and recent graduates eager to make their mark. Interns at Eastman gain critical skills, work on meaningful projects, and network with professionals across the company, providing a strong foundation for future employment opportunities.

Join Our Team

Ready to advance your career at Eastman Chemical Company? Search open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players who are ready to take their career to the next level.

Stay Connected

Keep up to date with the latest at Eastman by following our careers blog. Gain insights from insider perspectives, and stay ahead with tips that you can apply directly to your next interview or resume update. Personalize your experience by subscribing to job alert emails, tailored to your preferences, and discover the exciting and rewarding opportunities that await at Eastman Chemical Company.

Explore Eastman Chemical Company Careers

Whether you’re seeking to enhance your skills, lead with innovation, or grow within a diverse team, Eastman Chemical Company offers a career path filled with opportunities. Join us in making a difference in the chemical industry and beyond.
Learn more about Eastman Chemical Company
Size
14,000 employees
Market Cap
$9.8 billion
Industry
Net Income
$478 million
Founded
1920
5 Year Trend
+3.1%
Revenue
$8.4 billion
NASDAQ

Similar Jobs

More Jobs at Eastman Chemical Company

More Consumer Technology Jobs

Find similar Market Development Manager jobs: