The Goldman Sachs Group, Inc

Marcus by Goldman Sachs, Digital Marketing Manager - Aggregator Marketing Lead, Associate - New York

The Goldman Sachs Group, Inc$90K — $130K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a relevant field required.
  • 3-5 years of general digital marketing experience.
  • Experience with affiliate, aggregator, partnership, or comparison-shopping channels strongly preferred.
  • Familiarity with affiliate networks, tracking platforms, and pricing models like CPA, CPC, CPL.
  • Strong negotiation skills for managing partner rates and contracts.
  • Comfort working within a regulated environment with Legal & Compliance teams.
  • Excellent communication, presentation, and relationship-management skills.

Responsibilities

  • Own and manage the aggregator/affiliate marketing channel, fostering day-to-day relationships.
  • Deploy budget against business goals and negotiate commercial terms with partners.
  • Develop short- and long-term strategy for driving customer acquisition through aggregators.
  • Manage product positioning across aggregator sites for competitiveness and compliance.
  • Oversee the marketing deliverable cycle from planning to reporting.
  • Collaborate with Legal & Compliance to ensure adherence to regulatory requirements.
  • Analyze channel performance regularly and recommend traffic growth opportunities.

Benefits

  • Collaborative and performance-driven team environment.
  • Exposure to industry trends in digital acquisition marketing.
  • Opportunity to work closely with cross-functional teams including Product, Pricing, and Tech.
  • Focus on operational excellence and strategic growth initiatives.
Full Job Description
Job Description

About the role

Marcus Deposits is one of the leading and fastest growing online banks, and acquisition marketing plays a critical role in growth of the business. The Marcus acquisition marketing team is responsible for driving new customer acquisition through digital media channels efficiently and at scale, as well as managing and optimizing customers' experience on site to account application for the Marcus high-yield savings accounts and certificates of deposits products.The team is performance-driven and focused on operational excellence.

In your role as an Associate on the acquisition marketing team, you will own the "aggregator" marketing channel - managing relationships and our advertising placements on financial resource and comparison websites. You will drive new customer acquisition through these partners by owning the end-to-end strategy, planning, execution, optimization, budget management, analysis, and reporting for the channel. You will also help the acquisition team stay current with industry trends and customer expectations to incorporate them into our optimization plan. As part of your role, you will interact and work closely with Product, Pricing, Legal & Compliance, Analytics, and Tech, among others.

Responsibilities
  • Own and grow the aggregator/affiliate marketing channel, managing day-to-day relationships with financial resource and comparison websites.
  • Deploy channel budget against business goals and negotiate placements, rates, and commercial terms with aggregator partners.
  • Develop, in coordination with other marketing team members, short- and long-term aggregator channel strategy with the goal of driving new customer acquisition.
  • Manage partner listings, rate table accuracy, and product positioning across aggregator sites to ensure competitiveness and compliance.
  • Manage the marketing deliverable cycle including initial planning, creative and offer briefing, implementation, monitoring, optimization, analysis, and reporting.
  • Partner closely with Legal & Compliance to ensure all placements, disclosures, and advertised terms meet regulatory requirements.
  • Lead day-to-day operations of the aggregator channel and maintain a high standard of operational excellence.
  • Review and analyze channel and partner performance on a daily, weekly, and monthly basis; develop and maintain reporting dashboards and conduct deep-dive analysis as needed.
  • Provide recommendations around areas of new opportunity for traffic and account growth through new partners and placements.

Your Skills
  • Bachelor's degree in a relevant field (required).
  • 3-5 years of general digital marketing experience.
  • Experience with affiliate, aggregator, partnership, or comparison-shopping marketing channels strongly preferred.
  • Familiarity with affiliate networks, tracking platforms, attribution tools, and pricing models such as CPA, CPC, CPL.
  • Strong commercial instincts and negotiation skills for managing partner rates, placements, and contracts.
  • Comfort and experience working within a highly regulated environment, partnering with Legal & Compliance advertising disclosures and approvals.
  • You thrive in a fast past environment and can manage multiple partners/campaigns at one time.
  • Strong analytical skills - you can quickly analyzing and reporting on KPIs for digital marketing channels.
  • Excellent communication, presentation, and relationship-management skills.
  • Strong problem-solving and project management skills.
  • Experience with digital marketing and analytics platforms (e.g., Google Analytics, Adobe Analytics, GMP/CM360, SA360, Google Ads).
  • Experience with Microsoft Excel (macros, pivot tables, etc.), and PowerPoint.

About The Goldman Sachs Group, Inc

The Goldman Sachs Group, Inc. provides investment banking, securities, and investment management services, as well as financial services to corporations, financial institutions, governments, and high-net-worth individuals worldwide. Its Investment Banking segment offers financial advisory services, including advisory assignments concerning mergers and acquisitions, divestitures, corporate defense, risk management, and restructurings and spin-offs; and underwriting services comprising public offerings and private placements of a range of securities, loans, and other financial instruments, and derivative transactions. The company’s Institutional Client Services segment provides client execution services, such as fixed income, currency, and commodities client execution related to making markets in interest rate products, credit products, mortgages, currencies, and commodities; and equities related to making markets in equity products, as well as executes and clears institutional client transactions on stock, options, and futures exchanges. This segment also engages in the securities services business providing financing, securities lending, and other brokerage services to institutional clients, including hedge funds, mutual funds, pension funds, and foundations. Its Investing and Lending segment originates longer-term loans; and invests in debt securities, loans, public and private equity securities, real estate, consolidated investment entities, distressed assets, currencies, commodities, and power generation facilities. The company’s investment management segment provides investment products and services, as well as offers wealth advisory services, including portfolio management and financial counseling, and brokerage and other transaction services.

The Goldman Sachs Group, Inc. Careers

Join the prestigious team at The Goldman Sachs Group, Inc., a global leader in finance and investments, and propel your career to new heights. Our firm is renowned for its commitment to excellence, innovation, and leadership in the financial sector.

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Learn more about The Goldman Sachs Group, Inc
Size
45,100 employees
Market Cap
$115.8 billion
Industry
Net Income
$9.4 billion
Founded
1869
5 Year Trend
+11.3%
Revenue
$53.4 billion
NASDAQ

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