Agency:
Hearts & Science

Job Function:
Media

Job Subfunction:
Performance Media

Job Description:
Overview:

As the Managing Executive Director, Digital Performance, you will play a critical role in leading strategies across planning and activation that deliver on client business objectives but also push them into new territories. You'll work at the intersection of data, media and creative to drive strategic and innovative solutions to meet the forces of change in the industry for this large-scale client. This individual will be responsible for all performance media relating to client acquisition, retention, and growth. This will be achieved by refining our systematic and strategic approaches across Paid Digital, Search, Affiliate Marketing, and Social channels.

Qualifications

12+ years of media experience, preferably at an agency or consulting agency

Track record for successfully driving digital customer growth and revenue across paid media platforms for B2C and B2B brands

Demonstrated ability to develop and drive strategic media plans for large, complex organizations

Strong people leader, guiding a team through change and transformation, with an eye on talent development, capability building, and culture

Track record of building and developing high performing teams

Proven experience using data analytics to provide greater customer insight, drive innovation and improve efficiency and productivity

Demonstrated the necessary functional and technical knowledge and skills to deliver in this role

Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities

Ability to captivate clients and affinity to lead them through transformation

Creative problem solver with an entrepreneurial spirit

Strong media advertising and marketing technology understanding

Responsibilities

Strategic & Functional Skills

Serve as the key point of contact for the client, internal Hearts and Science teams, creative agencies, OM center and external media/data partners to drive integration, delivery and best in class performance media activation

Develop, own and expand relationships with internal and cross agency partners as well as key strategic partners (Google, Amazon, Meta etc.) to drive excellence in performance and overall program management

Operate as a performance media subject matter expert within the organization to ensure teams and processes are operating at a high standard, employing best practice, and maintaining expertise

Work closely with Strategy, Marketing Science and Analytics to ideate on innovation and capability development in the performance media space

Continually monitor the landscape for new partners and technologies that can be acquired or deployed to up level media capabilities

Advocate for data-driven decision making by leveraging multiple data sources from tech stack, external partners and internal resources to increase customer acquisition and engagement

Understand the client's marketing platform tools, capabilities, and data in order to advise on ways to better leverage them to drive ROI

Operate as a transformation agent for clients to improve their digital and performance media strategy and execution

Drive innovation in the areas of custom algorithms powered by machine learning, voice, and new technology media areas

Foster a culture of continual learning, ensuring direct team members feel strong leadership support a respective environment, challenged and on the edge of performance media practices

Leadership Attributes

Is action oriented, not fearful or acting with a minimum of planning to take challenges head on

Ensure that the direct team members are integrating well with the cross-agency teams while upskilling them in Performance Media channels

Maintain a collaborative spirit where the team can and will support each other, and troubleshoot/problem solve regardless of title

Coach direct reports to deliver to the highest standards and provide additional management support where necessary

Challenge status quo to identify potential for improvement in process, structure, and program

Acts with clients in mind; establish and maintain effective client relationships gaining their trust and respect

Consider future trends to articulate importance evolution of performance media plan without sacrificing the bottom line

Is a team player, easily gains trust and support of peers.

Encourages collaboration and can quickly find common ground and solve problems for the good of all without biasNew York: $150,000.00-$255,000.00

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.