Apple

Manager, WW App Store Developer Marketing

Apple$150K — $180K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of marketing experience, focusing on B2B and developer audiences; 3+ years in leadership roles.
  • Deep knowledge of the mobile app and developer ecosystems, including monetization and subscription models.
  • Proven track record in creating and managing end-to-end developer/B2B marketing programs.
  • Experience in building co-marketing plans and managing high-stakes, relationship-driven projects.
  • Strong influencing skills with the ability to work across Marketing, Product, and Business teams.
  • Expertise in audience segmentation and lifecycle communications for diverse audiences.
  • Strong analytical skills to define KPIs and optimize marketing strategies based on insights.

Responsibilities

  • Lead the Developer Marketing team to enhance value for developers and the App Store.
  • Develop and execute strategic communications tailored for the developer community.
  • Manage and optimize developer partner programs and marketing initiatives.
  • Collaborate with internal stakeholders to align marketing efforts with business objectives.
  • Create audience-specific positioning and messaging to effectively engage technical and non-technical users.
  • Measure and analyze program impact, providing strategic recommendations for optimization.
  • Build co-marketing frameworks with partners to maximize reach and engagement.

Benefits

  • Leading a high-impact function within a prominent organization.
  • Opportunity to influence and shape marketing strategy in a collaborative environment.
  • Direct involvement in global marketing efforts with diverse regional insights.
  • Access to advanced marketing technology and tools for operational efficiency.
  • Chance to establish innovative strategies and processes from the ground up.
Full Job Description
Description

As the Manager of our WW App Store Developer Marketing team, you will lead a high-impact function that delivers value to developers and the App Store business through strategic communications and developer partner programs.

Minimum Qualifications

10+ years of marketing experience with a focus on B2B and/or developer audience marketing; 3+ years leading teams

Deep knowledge of the mobile app and developer ecosystem, including monetization strategies and subscription models.

Proven success originating and delivering developer/B2B marketing programs end-to-end-from strategy and messaging to execution and measurement.

Demonstrated experience building co-marketing plans with partners and managing high-stakeholder, relationship-driven programs.

Strong ability to influence and align stakeholders across Marketing, Product, and Business teams; thrives in collaborative environments and navigates ambiguity with ease.

Expertise in audience segmentation, positioning, and lifecycle communications for technical and non-technical audiences.

Strong analytical skills with experience defining KPIs, measuring impact, and optimizing based on insights

Excellent communication and presentation skills, with the ability to convey complex ideas clearly and persuasively.

Preferred Qualifications

Strategic thinker and problem solver who translates business goals and product roadmaps into actionable, impactful programs.

Experience using or implementing marketing technology, automation, analytics tools, and AI tools to to streamline operations and improve outcomes.

Familiarity with developer tools, platforms, and communities; ability to translate technical concepts into benefit-driven messaging.

Experience operating globally, adapting programs to regional nuances in partnership with local teams.

Comfortable building from scratch-establishing first-ever strategies, processes, GTM plans, and measurement frameworks.

Understanding of the mobile payments ecosystem and its impact on app marketing strategies.

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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