Marriott International

Manager, US Card Acquisition

Marriott International$100K — $120K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Marketing, Hospitality Management, or related field
  • 4+ years of relevant professional experience with a proven track record
  • Experience in managing cross-functional marketing initiatives within large organizations
  • Demonstrated ability to support integrated marketing campaigns across multiple channels
  • Strong analytical skills to convert performance data into actionable insights
  • Experience with effective project management and stakeholder communication

Responsibilities

  • Support acquisition marketing for the Marriott Bonvoy® American Express® Card across various channels
  • Develop marketing briefs and coordinate campaign execution with agencies and internal teams
  • Manage day-to-day operations including quality assurance and reporting
  • Monitor and analyze campaign performance, providing strategic recommendations
  • Assist with new product launches and marketing initiatives

Benefits

  • Opportunity to work with a recognized brand in the travel and hospitality sector
  • Engage in high-impact marketing strategies within a diverse team
  • Access to professional development and career growth opportunities
  • Collaborate with leading bank partners and agencies
  • Contribute to innovative marketing practices in a highly regulated environment
Full Job Description
Job Description

JOB SUMMARY

The Manager, US Card Acquisitions, is a member of the U.S. Co-brand Card Acquisitions team and plays a key role in driving growth across the Marriott Bonvoy® American Express® Card portfolio. This position supports the development, execution, optimization, and measurement of acquisition marketing initiatives across Marriott-owned, partner, and paid channels.

The role will work closely with senior team members, bank partners, agencies, and internal stakeholders to execute integrated marketing campaigns that drive card acquisitions and support broader portfolio growth objectives. The ideal candidate is a results-oriented marketer with great attention to detail and strong project management, analytical, and cross-functional collaboration skills who can successfully operate in a highly regulated marketing environment.

CANDIDATE PROFILE

Education and Experience

Required

  • 4-year degree from an accredited university in Business Administration, Marketing, Hospitality Management, or related major


  • 4+ years of relevant professional experience demonstrating progressive career growth and a track record of strong performance


  • Experience managing and executing cross-functional marketing, technology, or business initiatives in a large, matrixed organization


  • Experience supporting integrated marketing campaigns across multiple channels


  • Strong analytical skills with the ability to translate performance data into actionable recommendations


  • Experience with project management, communication, and stakeholder management


Preferred

  • Master's degree in Business, Marketing, Hospitality Management, or related field


  • Experience in co-brand, loyalty, credit card, payments, financial services, travel, or other highly regulated marketing environments


  • Experience managing acquisition marketing campaigns across digital channels


  • Experience working with external agencies and strategic partners


  • Experience developing campaign briefs and managing creative development processes


  • Experience with testing, optimization, and performance-based marketing strategies


  • Experience using Workfront or similar project management platforms


CORE WORK ACTIVITIES

Acquisition Marketing Execution

  • Support acquisition marketing efforts for the Marriott Bonvoy® American Express® Card portfolio across Marriott-owned, partner, and paid channels, including Marriott.com, mobile, email, paid media, and on-property marketing.


  • Develop marketing briefs and partner with agencies and internal teams to execute campaigns accurately and on schedule.


  • Manage day-to-day campaign execution, quality assurance, reporting, and issue resolution.


  • Monitor campaign performance and provide recommendations to improve marketing effectiveness and business results.


  • Support new product launches, offer updates, and other strategic marketing initiatives.


Performance Analysis & Optimization

  • Compile, analyze, and interpret campaign performance data and customer insights to identify growth opportunities.


  • Develop test plans and support optimization efforts across acquisition channels.


  • Evaluate campaign, channel, and audience performance to inform future marketing strategies.


  • Translate business and customer insights into actionable recommendations.


  • Monitor competitor activity, industry trends, and evolving customer behavior to identify opportunities and risks.


Partner & Stakeholder Management

  • Build and maintain strong relationships with bank partners, agencies, and cross-functional Marriott stakeholders.


  • Coordinate with Legal, Privacy, Compliance, Brand, Loyalty, Digital, and Operations teams to ensure successful campaign delivery.


  • Support alignment across stakeholders to drive execution of acquisition marketing initiatives and business priorities.


  • Partner with agencies and vendors to manage project execution, invoicing, licensing, and ongoing performance management.


On-Property Acquisition Marketing

  • Support execution of Marriott's on-property co-brand acquisition strategy.


  • Identify opportunities to integrate card marketing throughout the guest journey.


  • Coordinate development and distribution of acquisition marketing collateral with agencies, bank partners, and internal stakeholders.


  • Monitor and analyze on-property performance to identify opportunities for optimization and growth.


  • Support testing and personalization initiatives designed to improve acquisition performance.


Innovation & Channel Development

  • Evaluate emerging marketing channels, technologies, and acquisition opportunities.


  • Support implementation of new capabilities that enhance the customer acquisition journey.


  • Provide recommendations on innovative approaches to improve acquisition performance and customer engagement.

About Marriott International

Marriott International is a hospitality company with more than 3,900 properties around the world. Marriot International opened its first hotel in 1957 and operates franchises worldwide. The company’s headquarters is based in Maryland and employees nearly 200,000 people worldwide.   The company was founded by J. Willard and Alice Marriott in 1927 by opening a root beer stand in Washington D.C.

Marriott International Careers

Join the vibrant team at Marriott International, the global leader in hospitality, where career opportunities abound and the potential for growth is limitless. As part of our commitment to innovation and leadership in the industry, we are continuously seeking passionate, creative, and driven individuals to join our diverse team. Work You’ll Do At Marriott International, you will be part of a culture that values diversity, leadership, and professional development. Engage in meaningful work that enhances the travel experience of each guest while fostering a positive environment where all team members can thrive. Our team at Marriott International leads the way in delivering exceptional service and innovative hospitality solutions. With a variety of job opportunities ranging from front-line roles to executive positions, you can find the perfect match for your skills and career ambitions. Marriott International’s commitment to growth and innovation means we are always on the lookout for dynamic professionals to join our team. Whether you are seeking your first job, looking for a challenging leadership role, or aiming to specialize in hospitality management, Marriott offers unparalleled employment opportunities. Internship and Training Programs Kickstart your career with Marriott International’s internship programs. These opportunities provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Marriott are treated as integral members of the team and are involved in projects that make a tangible impact on the company. In addition to internships, we offer comprehensive diversity training and professional development programs that prepare you for future leadership roles within the company. Our training programs are designed to enhance your capabilities and ensure you are equipped to meet the challenges of the evolving hospitality landscape. Benefits and Career Growth Marriott International believes in rewarding our employees for their dedication and hard work. We offer a competitive benefits package that includes health, vision, and dental insurance, employee discounts, and more. Moreover, we are committed to the professional growth of our employees. Career advancement at Marriott is not just a possibility—it is a priority. Join Our Team Explore the wide range of job opportunities at Marriott International. We are hiring across various departments, including management, customer service, culinary arts, and more. Bring your unique skills and perspective to our team, and help us continue to innovate and lead in the hospitality industry. Networking and Professional Development Stay connected and advance your career through Marriott’s extensive networking opportunities. Our professional community is designed to foster connections that can lead to career advancement and personal growth. Engage with leaders, gain industry insights, and build relationships that will support your career aspirations. Apply Now Ready to take the next step in your career? Search open positions that match your skills and interests on the Marriott Careers page. We look for individuals who are curious, team-oriented, and committed to excellence. Prepare your resume, sharpen your interview skills, and join one of the most respected names in the global hospitality industry. Stay Up to Date Keep informed with the latest career tips, company news, and industry insights from Marriott International. Join our community and discover how you can contribute to the world of hospitality and beyond. Explore job opportunities, embrace professional growth, and become part of a company that values innovation and leadership. At Marriott International, your career journey is just beginning.
Learn more about Marriott International
Size
120,000 employees
Market Cap
$46.5 billion
Industry
Net Income
-$267 million
Founded
1927
5 Year Trend
-2.1%
Revenue
$10.5 billion
NASDAQ

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