Pure Fishing

Manager, Trade Marketing

Pure Fishing • $70K — $95K *
Columbia, SC 29223In-Person
Retail & Consumer Goods
Less than 5 years of experience
Reposted 2 days ago
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing, or related field
  • 3-5 years of trade marketing, sales planning, or retail experience
  • Strong leadership and strategic thinking abilities
  • Expertise in data interpretation and project management
  • Proficient in CRM systems and forecasting software, particularly Excel

Responsibilities

  • Develop innovative sales strategies for revenue growth
  • Translate consumer insights into effective channel strategies
  • Lead trade readiness for new product launches
  • Plan and manage trade promotions and pricing strategies
  • Collaborate with cross-functional teams to align strategies
  • Monitor forecasts and guide strategic decision-making
  • Create sales reports and refine strategies based on trends

Benefits

  • Engage in exciting growth initiatives with a collaborative team
  • Contribute ideas that shape the future of the North American dealer network
  • Work with talented professionals across various departments
  • Opportunities for hands-on leadership and insightful analytics
  • 20% travel to explore new places while driving company growth
Full Job Description
Manager, Trade Marketing

Location: Columbia, SC

What will you do?
  • Develop and execute innovative sales strategies to achieve revenue and growth objectives across key business channels.
  • Translate consumer, angler, and shopper insights into effective in-store and channel strategies, creating opportunities for sustainable growth.
  • Lead trade readiness for new product launches including sell-in materials, retailer toolkits, and merchandising support.
  • Plan and manage trade promotions, pricing strategies, and retailer programs to drive sell-through.
  • Collaborate with Sales, Marketing, Finance, Operations, and Supply Chain teams to align strategies and drive results.
  • Monitor forecasts, track product performance, and guide strategic decision-making.
  • Lead the Trade Marketing team for the North American Dealer business while creating best-practice tools and centralized resources.
  • Create and share sales reports, deliver insights, and refine strategies based on industry trends and consumer preferences.


What makes you a great catch?

You're a strategic thinker who loves turning data into winning strategies! Your passion for Trade Marketing is matched by your ability to lead, analyze, and inspire. You bring an analytical mindset, excellent organizational skills, and determination for finding growth opportunities. With your knack for collaboration and love of a challenge, you're the go-to person for driving sustainable business success.

Why you will love it here:
  • You'll be at the heart of exciting growth initiatives, working with a team that values innovation and collaboration.
  • Your ideas and insights will shape the future of the North American dealer network.
  • You'll enjoy working cross-functionally with brilliant minds in Finance, Marketing, Operations, and Supply Chain.
  • This role combines strategic thinking, dynamic teamwork, and the chance to make a real impact.
  • Did we mention travel? You'll have the opportunity to explore new places while contributing to the company's growth (20% travel required).


Your work environment:

Imagine an energetic and collaborative atmosphere where data-driven decisions meet creative problem-solving. You'll lead Dealer strategy within the Trade Marketing team and partner with other departments to align action plans and achieve targets. Expect a mix of hands-on leadership, insightful analytics, and opportunities to present in customer meetings.

What you'll need to succeed:
  • Education: A bachelor's degree in business, marketing, or a related field.
  • Experience: 3-5 years in trade marketing, sales planning, forecasting, or retail.
  • Skills: Leadership, strategic thinking, data interpretation, project management, and communication expertise.
  • Mindset: Analytical, adaptable, and always eager to learn.
  • Tools: Proficiency with CRM systems, forecasting software, and data analytics tools including Excel.
  • Bonus: A proactive attitude and a talent for turning insights into action!

About Pure Fishing

Pure Fishing is a global family of quality fishing tackle brands, offering a broad range of products that meet or exceed the needs of today's anglers. The company is dedicated to enhancing the fishing experience of anglers by providing innovative, high-quality fishing tackle that is designed to help anglers catch more fish. Pure Fishing's portfolio of brands includes Abu Garcia, Berkley, Fenwick, Greys, Hardy, Hodgman, Mitchell, Penn, Pflueger, Sebile, Shakespeare, SpiderWire, Stren, and Ugly Stik.
Learn more about Pure Fishing
Size
2,000 employees
Industry
Retail & Consumer Goods
* Ladders Estimates

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