Manager, Trade Marketing (Global GTM & Channel Strategy)

Sol de Janeiro

$95K — $115K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of experience in trade marketing, brand marketing, or commercial roles within beauty or FMCG
  • Strong project management and cross-functional coordination experience
  • Analytical mindset with ability to translate data into actionable insights
  • Experience developing presentations and commercial storytelling materials
  • Strong communication and stakeholder management skills
  • Bachelor's degree required

Responsibilities

  • Drive execution of global GTM plans, translating strategy into actionable launch plans
  • Own the global launch calendar, ensuring alignment across Product, Supply Chain, and regional teams
  • Support execution across GTM planning and channel governance workstreams
  • Lead cross-functional GTM planning forums, tracking progress, risks, and key decisions
  • Execute channel strategy and governance, tracking pricing compliance and assortment
  • Develop commercial storytelling materials for global and regional teams
  • Manage distributor market operations, including planning and compliance tracking

Benefits

  • Competitive salary and bonus program for full-time team members
  • Flexible hybrid work environment with opportunities for collaboration and growth
  • Inclusive culture that values diverse perspectives and celebrates individuality
  • Chance to be part of a fast-growing, award-winning global beauty brand
Full Job Description
What You'll Do

The Manager, Trade Marketing is a key execution lead within the Global GTM & Channel Strategy team, driving the delivery of global go-to-market plans and channel governance workstreams. This role translates strategic direction into detailed, market-ready programs and ensures strong cross-functional alignment.
  • Drive execution of global GTM plans, translating strategy into actionable launch plans and market-ready programs
  • Own the global launch calendar, ensuring alignment across Product, Supply Chain, Regulatory, and regional teams
  • Support execution across both GTM planning (commercial readiness) and channel governance workstreams
  • Lead cross-functional GTM planning forums, tracking progress, risks, and key decision points
  • Execute channel strategy and governance, including assortment tracking, exclusivity windows, and pricing compliance
  • Develop commercial storytelling materials and sell-in decks for global and regional teams
  • Support S&OP processes and ensure GTM alignment to commercial priorities
  • Manage distributor market operations, including planning, reporting, and compliance tracking


What You'll Be Working On
  • Building detailed launch plans and execution playbooks for global product launches
  • Managing GTM trackers, timelines, and cross-functional deliverables
  • Monitoring pricing, promotions, and channel performance across markets
  • Supporting development of GTM decks, toolkits, and sell-in materials
  • Preparing distributor business reviews and performance summaries
  • Conducting competitive and market intelligence analysis


Must Haves
  • 6+ years of experience in trade marketing, brand marketing, or commercial roles within beauty or FMCG
  • Strong project management and cross-functional coordination experience
  • Analytical mindset with ability to translate data into actionable insights
  • Experience developing presentations and commercial storytelling materials
  • Strong communication and stakeholder management skills
  • Bachelor's degree required


Salary Range

$95,000-$115,000 USD

Why Sol de Janeiro?
  • Competitive salary and bonus program for full-time team members
  • Flexible hybrid work environment with opportunities for collaboration and growth
  • Inclusive culture that values diverse perspectives and celebrates individuality
  • The chance to be part of a fast-growing, award-winning global beauty brand

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

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