The Manager, Social Media is responsible for building brand awareness, driving engagement, and driving revenue-generating business objectives through compelling social strategies based on data-driven information and content provided by HQ.
The ideal candidate is an expert in social storytelling, understands platform-specific best practices, and can seamlessly blend creative content with data-driven insights to optimize performance. The candidate will develop and execute social strategies that enhance brand visibility, foster community engagement, and drive revenue.
Primary Responsibilities:- Execute the company's social media strategy aligned with HQ direction and North American business goals
- Responsible for sales revenue by platform
- Responsible for hitting monthly performance goals for paid social media
- Champion Victorinox on social media to drive revenue and raise brand awareness, consumer interest, and conversion/retention
- Maintain brand integrity on social media platforms by adhering to brand guidelines as set by HQ
- Ensure the execution of social media strategy strengthens our revenue stream and brand presence, builds customer loyalty, increases category awareness, and reflects the quality, functionality, innovation and iconic design that define Victorinox
- Manage day-to-day organic and paid social media activities across platforms
- Curate and publish engaging content provided by HQ by platform to maximize engagement
- Oversee content calendars for owned and partner platforms
- Monitor social media trends, platform updates, and competitor activity to identify business opportunities
- Engage with followers, respond to comments and messages, and build strong online communities
- Collaborate with marketing, creative, PR, and internal stakeholders to support campaigns and launches
- Analyze performance metrics and prepare regular reports with insights and recommendations
- Manage paid social support in collaboration with media teams
- Ensure brand compliance and best practices across all social channels
Desired Skills/Experience:- Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- 5+ years of professional experience managing social media for a brand, organization, or agency
- Strong understanding of major social media platforms, content formats, and best practices
- Strong contacts at social media HQ's for support as needed
- Experience using social media management and analytics tools including Promoboxx, Google analytics and Sprinklr
- Excellent written communication skills and a strong sense of brand voice
- Ability to manage multiple priorities in a fast-paced environment
- Strong analytical skills with the ability to translate data into actionable insights
