What you'll need to succeed as a Social Media Manager at XPOMinimum qualifications:
- Bachelor's degree or equivalent related work or military experience
- 5 years of experience in social media, content creation or digital communications
- Proven success managing and growing corporate social media channels with a strong understanding of platform-specific strategies and content best practices
- Ability to concept, produce and edit social-first content, including short-form video, photography and graphics
- Proficiency with content creation tools such as Adobe Creative Suite, CapCut or Canva, as well as social media management and analytics platforms like Sprout or Hootsuite
- Strong editorial judgment, writing skills and analytical mindset, with the ability to turn performance insights into strategic recommendations and content optimization
- Experience collaborating with executives and cross-functional stakeholders in a fast-paced environment
- Willingness to travel occasionally to capture content at company locations, events and customer sites
Preferred qualifications:
- Experience in B2B, transportation or logistics
- Experience with paid social, social listening or influencer campaigns
About the Social Media Manager jobPay, benefits and more:
- Competitive compensation package
- Full health insurance benefits are available on day one
- Life and disability insurance
- Earn up to 15 days of PTO over your first year
- 9 paid company holidays
- 401(k) option with company match
- Education assistance
- Opportunity to participate in a company incentive plan
What you'll do on a typical day:
Drive Social Media Strategy
- Develop and execute XPO's social media strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms
- Build channel-specific strategies that align with business priorities, audience behaviors and platform best practices
- Create annual and quarterly social media roadmaps, editorial calendars and campaign plans
- Identify and seize opportunities to elevate XPO's brand, frontline culture, operational expertise and executive thought leadership
- Monitor social trends, platform updates and emerging content formats to continuously evolve strategy
Create Engaging Content
- Conceptualize, capture and produce social-first content including short-form video (Reels, UGC-style content), photography and social graphics
- Partner across the business to bring customer stories, frontline operations, recruiting initiatives and company events to life on social channels
- Support executive visibility by developing content for company leaders and subject matter experts
Manage Channels & Community Engagement
- Oversee day-to-day publishing, scheduling and community management across XPO's social channels
- Engage with audiences in a timely, professional and brand-appropriate manner
- Ensure content is aligned with brand standards, legal guidelines and company messaging
- Establish clear governance and approval processes for content planning, approvals and production
Drive Performance & Insights
- Track and analyze social media performance across channels, campaigns and content formats
- Translate analytics into actionable recommendations that improve engagement, reach and business impact
- Develop regular reporting for leadership on KPIs, trends, audience growth and content performance
- Test and optimize creative approaches, messaging and posting strategies based on performance insights
Annual Salary Range: $109,960 to $137,449 Actual compensation may vary due to factors such as experience and skill set. This is an incentive-based position, which may include bonuses, incentive or commission plans.
