The Hershey Company

Manager, Shopper Strategy, Walmart Inc.

The Hershey Company$100K — $120K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in Shopper Insights, Consumer Insights, or related fields.
  • Experience with multiple data sources to produce actionable insights.
  • Familiarity with large retailers and CPG organizations preferred.
  • Proficient in analyzing POS, panel, and shopper data.
  • Bachelor's degree required, advanced degree preferred.

Responsibilities

  • Develop annual shopper learning agenda for category growth.
  • Lead shopper research to uncover behaviors and motivations.
  • Translate various data trends into strategic recommendations.
  • Create insights for sales playbooks and external engagements.
  • Serve as a strategic partner for unlocking growth opportunities.
  • Drive collaboration across multiple teams.
  • Synthesize data into compelling narratives for decision-making.

Benefits

  • Medical, dental, and vision coverage with wellness programs.
  • Annual incentive opportunities and 401(k) with company match.
  • Paid time off, company holidays, and flexible working options.
  • Career development programs and learning opportunities.
Full Job Description
Location

Remote

How will you fit in the big picture?

The Manager, Shopper Strategy, Walmart Inc. serves as the shopper expert for Walmart and Sam's Club, translating shopper, consumer, category, and retail insights into growth-driving strategies for Hershey. This role partners closely with Sales, Consumer Insights, Shopper Insights, Analytics, and Commercialization teams to deliver actionable recommendations that influence decision making, strengthen retailer partnerships, and support category and brand growth across confection, salty snacks, and protein.

What will you do?

  • Develop and execute the annual shopper learning agenda for Walmart and Sam's Club to fuel category growth and business performance.
  • Lead foundational shopper research to deepen understanding of shopper behaviors, motivations, and purchase drivers.
  • Translate consumer, shopper, retailer, and category trends into commercialized insights and strategic recommendations.
  • Create and deliver key business-building insights for annual playbooks, National Sales Meetings, joint growth initiatives, GCICs, and external engagements.
  • Serve as a strategic thought partner to Walmart and Sam's Club, providing insights-based support to unlock growth opportunities.
  • Drive alignment and connectivity across Consumer Insights, Shopper Insights, Analytics, Commercialization, and Sales teams.
  • Synthesize multiple data sources into clear, compelling stories that inspire action and support business decisions.
  • Influence stakeholders through impactful communication, strategic framing, and insight-driven recommendations.


Minimum Education & Requirements

Experience:
  • 5+ years of progressive experience in Shopper Insights, Consumer Insights, Category Management, Business Intelligence, Analytics, or a related field.
  • Experience leveraging multiple data sources to generate actionable business insights.
  • Experience working with large retailers, CPG organizations, or syndicated data sources preferred.
  • Experience analyzing POS, panel, shopper, and consumer research data preferred.


Education:
  • Bachelor's degree required.
  • Advanced degree preferred but not required.


Key Skills:
  • Strong understanding of insight methodologies, datasets, and analytical capabilities.
  • Ability to uncover and communicate clear, actionable, and growth-oriented insights.
  • Strategic business acumen and problem-solving capabilities.
  • Exceptional storytelling, presentation, and influencing skills.
  • Strong collaboration and relationship-building skills with internal and external stakeholders.
  • Ability to manage multiple priorities in a fast-paced environment.


Benefits & Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
  • Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health.
  • Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match.
  • Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable.
  • Growth & Development: Career development programs, learning opportunities, and internal mobility.

Benefits may vary based on role, location, and eligibility.

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About The Hershey Company

The Hershey Company Careers

Join the sweetest team on earth at The Hershey Company, a global leader in chocolate and sugar confections. With a rich heritage of innovation and leadership, The Hershey Company offers unparalleled job opportunities in an environment that champions diversity, creativity, and growth. Work You’ll Do Embark on a fulfilling career journey with The Hershey Company, where you can contribute to a range of exciting projects that help shape the future of the confectionery industry. At Hershey, you will work alongside a diverse team of professionals who are passionate about delivering joy through their products and innovations. Transform your professional life by engaging in roles that leverage your unique skills and aspirations. Whether in marketing, research and development, production, or sales, each position at Hershey is designed to foster leadership and professional growth. Lead with Innovation At The Hershey Company, innovation is at the core of everything we do. From creating delightful new treats to enhancing our sustainable practices, our team is constantly pushing the boundaries of what's possible in the confectionery space. Join a company where your ideas and leadership can make a tangible impact on our products and processes, driving growth and excellence in the industry. Explore Career Opportunities The Hershey Company is committed to nurturing talent and providing its employees with the tools they need for success. Explore a variety of job opportunities and internships that can help you build a rewarding career. Our positions are designed to challenge your skills and help you grow as a professional. Be Part of Our Culture Experience a company culture that values teamwork, integrity, and respect. At Hershey, we believe in creating an inclusive environment where every employee can thrive. Our commitment to diversity and inclusion is evident in our everyday operations and the positive atmosphere our team members enjoy. Benefits and Growth Invest in your future with The Hershey Company’s comprehensive benefits package, designed to support your health, well-being, and financial security. Embrace opportunities for career advancement through professional development programs and continuous learning initiatives. Networking and Professional Development Enhance your career prospects through Hershey’s robust networking opportunities. Connect with industry leaders, participate in global conferences, and engage in diversity training programs that prepare you for leadership roles within the company. Join Our Team Search for open positions that match your skills and interests on The Hershey Company’s careers page. We are looking for passionate, innovative, and driven individuals to join our team and help us continue our legacy of success and leadership in the confectionery industry. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work at The Hershey Company. Subscribe to our careers blog and personalize your job alerts to find out about the exciting and rewarding opportunities that await you at Hershey. Explore, innovate, and grow with The Hershey Company. Discover how your career can flourish in an environment dedicated to nurturing talent and celebrating success. Join us and be part of a team that’s making a difference in the sweetest way possible!
Learn more about The Hershey Company
Size
16,620 employees
Market Cap
$48.1 billion
Industry
Net Income
$1.2 billion
Founded
1894
5 Year Trend
+3.8%
Revenue
$8.1 billion
NASDAQ

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