The Hershey Company

Manager, Seasonal Demand Planning

The Hershey Company$85K — $110K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Supply Chain, Finance, Economics, Engineering, or related analytical field.
  • At least 5 years of experience in Demand Planning, Replenishment, or related analytical roles.
  • Experience in seasonal or highly promotional businesses preferred.
  • Prior people leadership or team-lead experience preferred.
  • Strong demand planning, forecasting, and analytical skills.

Responsibilities

  • Lead, coach, and develop a team of 2-3 Demand Planners.
  • Own demand forecasts for assigned Seasonal portfolios.
  • Ensure forecasts align with customer programs and marketing inputs.
  • Monitor forecast accuracy and drive corrective actions as needed.
  • Partner with various departments to align execution plans.
  • Communicate forecast insights and risks clearly for decision-making.
  • Lead initiatives to enhance forecast accuracy and decision quality.

Benefits

  • Collaborative work culture focused on continuous improvement.
  • Opportunity for professional growth and development.
  • Involvement in integrated business management processes.
  • Visibility into high-level strategic forecasting initiatives.
Full Job Description
Location: Hershey, PA

Department: Supply Chain

Summary of Role:

The Seasonal Demand Planning Manager leads demand planning activities for Hershey's Seasonal portfolios, ensuring accurate, aligned, and actionable demand forecasts for major seasonal events. The role leads a team of Demand Planners and partners cross-functionally to translate commercial and customer strategies into a reliable demand signal supporting supply chain and business execution.

This position plays a key role in Hershey's Integrated Business Management (IBM) process and supports fact-based decision-making across Sales, Marketing, Supply Chain, Finance, and Analytics.

Role Responsibilities:

Leadership & Talent Development

• Lead, coach, and develop a team of 2-3 Demand Planners, reinforcing clear expectations, accountability, and performance management.

• Build functional capability in demand planning, analytical thinking, and business partnering.

• Foster a culture of continuous improvement, learning, and collaboration.

Functional Excellence (Demand Planning)

• Own demand forecasts for assigned Seasonal portfolios, including event timing, promotional activity, innovation introductions, and exits.

• Ensure forecasts reflect customer programs, merchandising plans, and marketing inputs with appropriate risk assessment.

• Monitor forecast accuracy and bias, identify root causes of variance, and drive corrective actions.

Collaboration & Influence
  • Partner effectively with Sales, Marketing, Supply Planning, Finance, and Analytics to align assumptions and execution plans.
  • Lead and own the Seasonal Execution Team process bringing together supply chain and commercial functions to maximize seasonal OTIF, Modular Fill, Sell-Thru, Waste.
  • Communicate forecast insights, risks, and trade-offs clearly to support decision-making.
  • Represent Seasonal demand planning in monthly and ad-hoc business forums, including IBM processes.


Process, Systems & Continuous Improvement
  • Ensure effective use of demand planning systems and data to support a rolling 104-week operational forecast.
  • Maintain data integrity and adherence to planning standards and governance.
  • Lead and support continuous improvement initiatives that enhance forecast accuracy, decision quality, and ways of working.


Desired knowledge, skills, and abilities:
  • Leadership: Demonstrated ability to lead and develop others; provides clear direction, feedback, and coaching; models accountability and strong business judgment.
  • Functional & Analytical Capability: Strong demand planning, forecasting, and analytical skills; ability to interpret complex data and translate insights into actions; understanding of supply chain and integrated planning concepts.
  • Collaboration & Communication: Builds effective working relationships across functions; communicates clearly and concisely with diverse stakeholders; influences through facts, insight, and credibility.
  • Change & Continuous Improvement: Comfortable operating in a fast-paced, dynamic environment; proactively identifies improvement opportunities and drives change; demonstrates learning agility and adaptability.


Minimum Education and Experience Requirements:
  • Education -
    • Bachelor's degree in Supply Chain, Finance, Economics, Engineering, or related analytical field, or equivalent experience.
  • Experience -
    • At least 5 years of experience in Demand Planning, Replenishment, or related analytical roles.
    • Experience supporting seasonal or highly promotional businesses preferred.
    • Prior people leadership or team-lead experience preferred.


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About The Hershey Company

The Hershey Company Careers

Join the sweetest team on earth at The Hershey Company, a global leader in chocolate and sugar confections. With a rich heritage of innovation and leadership, The Hershey Company offers unparalleled job opportunities in an environment that champions diversity, creativity, and growth. Work You’ll Do Embark on a fulfilling career journey with The Hershey Company, where you can contribute to a range of exciting projects that help shape the future of the confectionery industry. At Hershey, you will work alongside a diverse team of professionals who are passionate about delivering joy through their products and innovations. Transform your professional life by engaging in roles that leverage your unique skills and aspirations. Whether in marketing, research and development, production, or sales, each position at Hershey is designed to foster leadership and professional growth. Lead with Innovation At The Hershey Company, innovation is at the core of everything we do. From creating delightful new treats to enhancing our sustainable practices, our team is constantly pushing the boundaries of what's possible in the confectionery space. Join a company where your ideas and leadership can make a tangible impact on our products and processes, driving growth and excellence in the industry. Explore Career Opportunities The Hershey Company is committed to nurturing talent and providing its employees with the tools they need for success. Explore a variety of job opportunities and internships that can help you build a rewarding career. Our positions are designed to challenge your skills and help you grow as a professional. Be Part of Our Culture Experience a company culture that values teamwork, integrity, and respect. At Hershey, we believe in creating an inclusive environment where every employee can thrive. Our commitment to diversity and inclusion is evident in our everyday operations and the positive atmosphere our team members enjoy. Benefits and Growth Invest in your future with The Hershey Company’s comprehensive benefits package, designed to support your health, well-being, and financial security. Embrace opportunities for career advancement through professional development programs and continuous learning initiatives. Networking and Professional Development Enhance your career prospects through Hershey’s robust networking opportunities. Connect with industry leaders, participate in global conferences, and engage in diversity training programs that prepare you for leadership roles within the company. Join Our Team Search for open positions that match your skills and interests on The Hershey Company’s careers page. We are looking for passionate, innovative, and driven individuals to join our team and help us continue our legacy of success and leadership in the confectionery industry. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work at The Hershey Company. Subscribe to our careers blog and personalize your job alerts to find out about the exciting and rewarding opportunities that await you at Hershey. Explore, innovate, and grow with The Hershey Company. Discover how your career can flourish in an environment dedicated to nurturing talent and celebrating success. Join us and be part of a team that’s making a difference in the sweetest way possible!
Learn more about The Hershey Company
Size
16,620 employees
Market Cap
$48.1 billion
Industry
Net Income
$1.2 billion
Founded
1894
5 Year Trend
+3.8%
Revenue
$8.1 billion
NASDAQ

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