5+ years in sales management within residential real estate or new home sales
Proven track record of recruiting and coaching top-performing realtors
Deep knowledge of Alberta's residential real estate market
Experience managing CRM-based sales pipelines
Strong presentation, negotiation, and interpersonal skills
Responsibilities
Identify and onboard top-performing realtors in new home sales
Build and maintain relationships with realtor networks
Organize and host realtor engagement events
Implement and manage sales systems and tracking processes
Monitor realtor performance and provide coaching as needed
Drive lead generation strategies using various channels
Train internal sales teams and realtors on effective selling strategies
Benefits
Professional development opportunities
Access to advanced sales tools and resources
Supportive team-oriented environment
Opportunities to engage with high-performing realtor networks
Performance-based incentives and recognition programs
Full Job Description
ESSENTIAL FUNCTIONS
Realtor Engagement & Recruitment
Identify, recruit, and onboard realtors who demonstrate the characteristics of top performers in new home sales.
Build and maintain strong relationships with realtor networks, ensuring continuous engagement with our residential offerings.
Organize and host realtor events, tours, and incentive programs to keep our homes top of mind.
Sales Systems & Process Management
Develop, implement, and manage sales systems and tracking processes that support a predictable, repeatable sales pipeline.
Monitor realtor performance through KPIs, CRM data, and feedback loops; provide coaching where needed.
Establish effective lead distribution systems and follow-up protocols to minimize sales cycle time.
Lead Generation & Sales Growth
Drive aggressive lead generation strategies, leveraging digital, traditional, and referral-based channels.
Collaborate with marketing to design and execute campaigns that attract high-intent buyers through realtors.
Ensure realtors are equipped with timely information, compelling sales materials, and market insights.
Coaching & Sales Effectiveness
Train and mentor the internal sales team and realtors on effective selling strategies.
Deliver "hot sales tips" sessions that focus on urgency, buyer psychology, and competitive positioning.
Continuously assess and adapt sales tactics to market trends and competitor activity.
Persistence & Follow-Up
Establish a culture of relentless follow-up with both buyers and realtors to keep deals moving forward.
Personally model and enforce disciplined follow-up processes with the team.
KEY SKILLS AND COMPETENCIES
Identifying Great Realtors - Ability to spot realtors who demonstrate the 5 critical success traits for aggressive home sales:
Proactiveness - consistently brings buyers without waiting for listings.
Market Hustle - actively networks and prospects beyond MLS.
Negotiation Skills - closes deals assertively while maintaining relationships.
Product Knowledge - commits to understanding and selling the builder's unique value.
Persistence & Follow-Up - Instills and practices tenacious follow-up with prospects and realtor partners to secure deals.
Sales Management & Systems Thinking - Designs, implements, and improves sales systems and processes; understands how each sales stage impacts overall performance.
Lead Generation Expertise - Develops and executes multi-channel lead generation strategies; knows how to drive qualified traffic to new home sites.
Communication & Influence - Confidently presents to realtors, clients, and executives; able to inspire and energize partners to push sales aggressively.
QUALIFICATIONS
5+ years in sales management within residential real estate or new home sales.
Proven track record of recruiting, managing, or coaching high-performing realtors.
Deep knowledge of Alberta's residential real estate market.
Experience building and managing CRM-based sales pipelines.
Strong presentation, negotiation, and interpersonal skills.
