Bachelor's Degree in Business Administration, Marketing, Communication, or related field; Master's preferred.
5-7 years of sales, marketing, or enablement experience.
3-5 years of team leadership experience.
Certification in Sales Enablement (CSEP) or Sales Professional (CSP) preferred.
Experience with Salesforce or similar CRM systems.
Understanding of health insurance industry trends and regulations.
Knowledge of adult learning principles.
Responsibilities
Develop and execute a data-driven sales enablement strategy to boost market share and retention.
Design and deliver leadership programs to enhance coaching and performance.
Build and maintain relationships with cross-functional teams across the company.
Conduct regular meetings to align on sales enablement initiatives.
Oversee the management and continuous improvement of sales content systems and KPIs.
Negotiate vendor contracts and manage contracting processes.
Lead and mentor a team of sales enablement professionals to meet business goals.
Create clear reports and presentations for all levels of the organization.
Benefits
Collaborative work environment with cross-functional teams.
Professional development opportunities in sales leadership and strategy.
Comprehensive training solutions designed to enhance sales skills.
Access to innovative sales technology and content management systems.
Opportunity to influence and shape the sales enablement landscape of the organization.
Full Job Description
Job Description
The core mission for the Sales Enablement Manager is to improve the effectiveness of BCBSM's sales team. This role is responsible for understanding and assessing the overall sales team experience, including pain points, barriers, feedback and insights, to develop a comprehensive sales enablement strategy that supports sales teams in driving greater market share, retention, and revenue growth. This role will oversee a team of sales enablement professionals to design and deliver sales leader development programs, create innovative training solutions, and manage sales content and technology to enhance the performance of internal and external sales agents. This leader will build relationships with cross-functional teams, present to all levels of the organization and maintain a deep understanding of customer needs and industry trends to inform sales enablement strategies.
Develop and execute a comprehensive sales enablement strategy that leverages data and analytics to drive the company's market share, retention and revenue growth and ensure that internal and external agents have the skills and abilities to engage with customers.
Design and deliver leader development programs that build coaching capabilities, elevate team leadership, and drive performance at scale.
Build and maintain relationships with cross-functional teams of executives, sales leaders, product teams, underwriting and other sales support across the enterprise.
Lead regular touchpoints to ensure alignment and effective communication of sales enablement initiatives.
Lead the maintenance, analysis, evaluation and continuous improvement of sales enablement content management systems, information architecture and technology through development of KPIs to improve the performance of internal sales professionals and external agents.
Oversee vendor contracting, including negotiating terms and reviewing and approving contracts.
Plan, organize and lead a team of sales enablement professionals to achieve business objectives providing expertise and guidance as needed.
Develop reports, presentations, and other forms of communication materials in a clear and concise manner. Present to all levels of the organization.
QUALIFICATIONS
Bachelor's Degree in Business Administration, Marketing, Communication, or a related field is required. Master's degree in related field preferred.
Five (5) to seven (7) years of sales or marketing or enablement experience is required.
Three (3) to five (5) years of experience leading a team is required.
Certification in Sales, such as Certified Sales Enablement Professional (CSEP) or Certified Sales Professional (CSP) preferred.
Experience in Salesforce or similar Customer Relationship Management systems.
Understanding of the health insurance industry, including products, trends and regulatory requirements.
Knowledge of principles related to adult learning.
