Keurig Dr Pepper

Manager, Sales and Marketing Communiciations

Keurig Dr Pepper • $96K — $150K *
Frisco, TX 75034In-Person
Retail & Consumer Goods
5 - 7 years of experience
5 days ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field or equivalent experience
  • 5+ years of experience in marketing communications, event marketing, trade show management, or sales enablement
  • Experience in consumer packaged goods (CPG), preferably food and beverage industries
  • Proven success managing large-scale trade shows and cross-functional projects
  • Strong written and verbal communication skills
  • Proficiency in Microsoft Office Suite and familiarity with ESKER and ARIBA AP Systems

Responsibilities

  • Lead planning and execution of trade shows and events across various scales
  • Develop event timelines, logistics plans, and communication strategies
  • Coordinate with internal stakeholders to align event objectives
  • Manage relationships with external vendors and production partners
  • Oversee booth design, promotional materials, and on-site execution
  • Ensure consistent brand representation across event touchpoints
  • Manage sales and marketing content portal and internal communication channels

Benefits

  • Medical, Dental, Vision, Disability
  • Paid Time Off including vacation and parental leave
  • 401k with company match
  • Tuition Reimbursement
  • Mileage Reimbursement
  • Annual performance-based bonus
Full Job Description
Job Overview:

The Sales and Marketing Communications Manager is responsible for leading the planning, execution, and communication strategy for trade events and sales initiatives across the organization. This role serves as a critical liaison between Marketing, Sales, Brand Teams, external vendors, and agency partners to deliver impactful trade show experiences, streamline internal communications for sales teams.

The ideal candidate is a highly organized project manager and strong communicator with experience managing complex events, cross-functional stakeholders, and content platforms in a fast-paced environment.

Key Responsibilities

Trade Show & Event Management
  • Lead end-to-end planning and execution of national, regional, and customer-specific trade shows, industry conferences, and sales meetings.
  • Develop event timelines, logistics plans, and communication strategies to ensure flawless execution.
  • Coordinate with internal stakeholders including Sales, Marketing, Allied Partners, Operations, and Leadership teams to align event objectives and deliverables.
  • Manage relationships with external vendors, production partners, promotional suppliers, and event organizers.
  • Oversee booth design, signage, promotional materials, product sampling, shipping logistics, and on-site execution.
  • Ensure brand standards and messaging are consistently represented across all event touchpoints.

Internal Communications & Content Management
  • Manage the company's sales and marketing content portal ("The Source"), ensuring materials are current, organized, and easily accessible.
  • Collaborate with Commercial partners and other key stakeholders to develop and maintain sales tools, presentations, product information, promotional assets, and training materials.
  • Create and distribute internal communications through newsletters, email campaigns, presentations, and digital channels.
  • Partner with leadership and cross-functional teams to translate business priorities into clear, actionable communications.
  • Maintain communication calendars and ensure timely delivery of critical information to internal audiences.
  • Establish governance processes for content updates, approvals, and version control.
  • Monitor portal usage and gather feedback to continuously improve the user experience and content effectiveness.

Project & Stakeholder Management
  • Serve as the primary point of contact for event-related initiatives.
  • Manage multiple projects simultaneously while balancing competing priorities and deadlines.
  • Develop project plans, timelines, and status updates for leadership and stakeholders.
  • Foster strong relationships across departments and with external partners to ensure successful execution of strategic initiatives.

Total Rewards:
  • Salary range $96,800 - $150,000
  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility

Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or related field or equivalent experience
  • 5+ years of experience in marketing communications, event marketing, trade show management, or sales enablement.
  • Experience in consumer packaged goods (CPG), beverage, food and beverage, or related industries preferred.
  • Proven success managing large-scale trade shows and cross-functional projects.
  • Ability to manage real-time changes during events, troubleshooting on-site issues including shifting timelines, vendor delays and unexpected logistical challenges
  • Strong written and verbal communication skills.
  • Experience managing content management systems, sales enablement platforms, or internal communication portals.
  • Strong organizational skills with exceptional attention to detail.
  • Proficiency in Microsoft Office Suite and experience with ESKER and ARIBA AP Systems.
  • Ability to travel as required to support trade events and company meetings (~20-30% travel).
  • Able to occasionally work non-standard hours around event schedules.


Core Competencies
  • Event Planning & Execution
  • Project Management
  • Vendor Management
  • Cross-Functional Collaboration
  • Mindful Financial Stewardship
  • Internal Communications
  • Content Strategy & Governance

About Keurig Dr Pepper

Keurig is a beverage company that offers a variety of K-Cup pods and single-serve coffee makers. The company provides iced coffee brewers, cappuccino, and latte makers.

Keurig Dr Pepper Careers

Join the vibrant team at Keurig Dr Pepper, a leading beverage company in North America, where innovation, leadership, and diversity thrive. As a powerhouse in the beverage sector, Keurig Dr Pepper offers a plethora of job opportunities that cater to a variety of skills and career aspirations.

Work You’ll Do

At Keurig Dr Pepper, every position contributes to the company's success, from brewing innovation to market leadership. Our team is committed to fostering a culture of growth and professional development, making our company a perfect place for those who are driven to excel in their careers.

Explore Career Paths

Whether you're looking for an internship, full-time employment, or a leadership role, Keurig Dr Pepper provides a dynamic environment where your career can flourish. We are dedicated to hiring talented professionals who are eager to drive our mission of delivering high-quality beverages to consumers globally.

Innovate and Lead

Join a team where innovation is at the core of everything we do. Keurig Dr Pepper is home to a diverse group of forward-thinking professionals who are not only experts in their fields but are also leaders who inspire change and growth within the industry.

Diversity and Inclusion

At Keurig Dr Pepper, we believe diversity fuels innovation. Our commitment to diversity training ensures that all team members have the opportunity to thrive and contribute their unique perspectives. We strive to create an inclusive workplace where everyone feels valued and empowered.

Benefits and Culture

Our employees enjoy a range of benefits that support both their professional and personal lives. At Keurig Dr Pepper, you will find a supportive culture that values networking, leadership development, and a work-life balance. We invest in our employees through comprehensive benefits packages and continuous professional development opportunities.

Join Our Team

Search for open positions that match your skills and interests. Keurig Dr Pepper is always on the lookout for passionate, curious, and innovative team players. Explore the exciting employment and internship opportunities available and find out how you can contribute to our community of dedicated professionals.

Stay Connected

Keep up to date with the latest company news, career tips, and industry insights—all from the people who work here. Personalize your experience by subscribing to job alert emails, tailored to your preferences, and discover the rewarding career opportunities that await at Keurig Dr Pepper.

Apply Now

Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s as committed to your career growth as you are. At Keurig Dr Pepper, we’re not just filling positions—we’re building leaders.

Keurig Dr Pepper Jobs

With a commitment to innovation, leadership, and diversity, Keurig Dr Pepper is more than just a beverage company—it's a place where you can make a difference. Join us in our journey to refresh the world and make a lasting impact.
Learn more about Keurig Dr Pepper
Size
27,500 employees
Market Cap
$51 billion
Industry
Food & Beverages
Net Income
$1.3 billion
Founded
1990
5 Year Trend
+14.5%
Revenue
$11.6 billion
NASDAQ
KDP
* Ladders Estimates

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