OverviewThe Manager, Investment is the primary liaison between the Client/Strategy group and Local Broadcast Buying Unit to ensure work orders are processed, executed, and delivered as planned. Offers strong strategic and tactical leadership relative to all local broadcast vehicles including Broadcast TV, Video, Cable TV and Audio. Involved in all phases of plan execution including CPP development and Post Buy Analysis.
Responsibilities- Establish strong relationship with client and lead planning team
- Encourage client trust and respect by merchandising Local Broadcast efforts/achievements on a regular basis
- Demonstrate a solid grasp of Local Broadcast Department and its role within the organization
- Train and develop Local Broadcast Account Supervisor and Broadcast Coordinators to ensure proper team support and employee development
- Generate innovative solutions to execution plans
- Recognize both departmental and planning needs while maintaining balance and harmony between the two groups
- Handle questions and answers effectively and efficiently and maintain leadership role with external vendor community
- Exhibit strong verbal and written communications skills; manage/oversee all responses to strategy and client requests and deliver in a clear, concise manner
- Demonstrate mastery and knowledge of systems used to manage local broadcast function
- Educate planning group on buying process, market changes, and problems
- Work with strategy group to develop added value recommendations that offer brand value and a strong opportunity for successful execution
- Coordinate due dates with planning group and peers in local broadcast department to ensure workloads and deadlines can be accomplished
- Manage group time effectively to facilitate client expectations while ensuring the buying team has effective direction and sufficient time to fulfill projects
- Facilitate and ensure proper reports to Strategy and Account groups and client
- Monitor stewardship of spot schedules; pull monthly goal summaries to prevent radical budget fluctuations as make-goods are taken
- Develop planning CPP guide for assigned client
- Deliver accurate reports and manage billing and budgets
- Deliver informed POV on marketplace and trends relative to local broadcast as applicable
Qualifications- 3+ years of local media buying experience
- Strong verbal and written communications skills
- Technical proficiency, particularly with the following tools:
- Mediaocean, MBOX
- Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester
- Third-party ad measurement and traffictools (e.g.Integral Ad Science)
- Excel, Word, PowerPoint
Additional informationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: USD $75,050.00 - USD $120,159.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/19/2026.
