Position Summary...As a CRM Operations Manager, you will serve as a key owner of Salesforce administration and CRM process execution for the Sales organization. You will ensure the CRM functions as a reliable, scalable, and efficient system that supports pipeline visibility, accurate reporting, effective lead routing, and seller productivity.
You will manage queue workflows, lead and account routing logic, dashboards and reporting, field configuration, and ongoing data hygiene- ensuring the CRM remains a trusted source of truth for the business. This is a highly cross-functional, execution-focused role that partners closely with Sales, Marketing, RevOps, and Customer Success.
What you'll do...CRM Administration & System Management- Manage and optimize lead, account, and opportunity routing logic (assignment rules, queues, territory alignment).
- Ensure system changes follow governance standards, documentation, and change management best practices.
- Partner with RevOps and business stakeholders to translate requirements into scalable CRM solutions.
Queue Management & Lead Routing- Monitor and manage inbound lead queues to ensure timely assignment and SLA adherence.
- Maintain and improve lead routing logic based on territory, segment, account ownership, and capacity.
Reporting & Dashboard Development- Build, QA, and maintain Salesforce reports and dashboards for Sales leadership and frontline teams.
- Develop standardized dashboards for pipeline health, conversion rates, SLA adherence, lead aging, and rep productivity.
- Ensure reporting consistency through clear metric definitions and documentation.
- Support recurring reporting cadences (weekly forecast reviews, monthly business reviews, quarterly planning).
Data Quality & Governance- Establish and maintain CRM data quality standards, including completeness, accuracy, and deduplication routines.
- Conduct regular audits of leads, accounts, opportunities, and activities to ensure compliance with defined processes.
- Create documentation for field definitions, routing rules, and reporting logic to maintain a single source of truth.
- Identify and implement automation opportunities that reduce manual work and improve data integrity.
Process Optimization & Cross-Functional Support- Support lifecycle management across lead, account, and opportunity stages.
- Partner with Sales leadership to improve pipeline hygiene and CRM adoption.
- Assist with territory updates, account reassignments, and structural changes within Salesforce.
- Maintain an intake and prioritization process for CRM-related requests with defined SLAs.
- Provide end-user support and light training on dashboards, reporting, and CRM best practices.
Minimum Qualifications- Bachelor's degree or equivalent experience.
- 3-6 years of experience in CRM Administration, Sales Operations, or Revenue Operations.
- Hands-on experience administering Salesforce (Sales Cloud required).
- Proficiency in Salesforce reporting, dashboards, flows, and automation tools.
- Strong understanding of lead routing, queue management, and territory logic.
- Advanced Excel/Google Sheets skills.
- Strong problem-solving skills with attention to detail and data accuracy.
Preferred Qualifications- Salesforce Administrator Certification.
- Experience supporting B2B Sales organizations.
- Experience with marketing automation tools (e.g., Marketo, HubSpot) and system integrations.
- Familiarity with BI tools such as Looker, Tableau, or Power BI.
- Experience with sales engagement tools (Outreach, Salesloft, Gong, etc.).
- Ability to translate business requirements into scalable CRM configurations.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $80,000.00 - $155,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock
ㅤ
ㅤ
ㅤ
ㅤ
Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's degree in business, marketing, communication, digital media/advertising, or related area and 2 years' experience in campaign management, business development, market development, or related area.
Option 2: 4 years' experience in campaign management, business development, market development, or related area.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
3 years' experience in account management., 3 years' experience in customer-facing role., 3 years' experience in digital media., Master's degree in business, marketing, communication, digital media/advertising or related area and 1 year's experience in campaign management, business development, market development, or related area., With CRM.
Primary Location...1601 SE 10th St, Bentonville, AR 72716, United States of America
