Zevia

Manager, Retail & Digital Growth

Zevia$120K — $130K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-7 years of experience in retail media, performance marketing, eCommerce, or shopper marketing roles.
  • Experience in consumer packaged goods (CPG), especially beverages and omnichannel retail environments, preferred.
  • Proven track record of driving measurable growth in digital and retail channels.
  • Ability to work cross-functionally with diverse teams in a fast-paced atmosphere.
  • Bachelor's degree in Marketing, Business, Economics, Analytics or related field is preferred.

Responsibilities

  • Develop and manage a growth roadmap aligned with company goals.
  • Identify opportunities and performance gaps to improve velocity across channels.
  • Build a rigorous testing framework for digital commerce and retail.
  • Design and execute tests to make data-driven optimization decisions.
  • Create customer-specific marketing plans with agencies and retail partners.
  • Optimize Zevia's digital presence to enhance key performance indicators.
  • Establish and monitor key performance indicators and reports to connect activities to outcomes.

Benefits

  • Collaborative work environment that emphasizes contribution from all.
  • Opportunities for professional growth and development.
  • Comprehensive medical, dental, and vision plans.
  • Flexible Spending Accounts and Health Savings Account options.
  • Retirement savings plan with options for 401k contributions.
  • Paid vacation, personal/sick days, and holidays.
  • Unique perks like pet insurance and unlimited Zevia products.
Full Job Description
Summary

Zevia is seeking a Manager, Retail & Digital Growth to accelerate profitable growth across retail and digital commerce channels.

This role sits at the intersection of retail media, digital commerce, shopper behavior, performance marketing, and analytics. The Manager will identify growth opportunities, design and execute high-impact experiments, and translate insights into actions that drive conversion, velocity, household penetration, and sales.

Success in this role requires equal parts analytical rigor, commercial thinking, and executional leadership. This person will serve as a key growth operator across retailer.com platforms, retail media networks, and Amazon -connecting signals across channels to uncover what drives incremental growth and ensuring those learnings are acted upon across the organization.

Reporting to the Senior Director, E-Commerce & Growth, this role partners closely with Brand Marketing, Sales, Digital Shelf, Insights, Finance, and external agency partners.

What You'll Do

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Develop and manage a prioritized growth roadmap aligned to company objectives.
  • Identify and prioritize opportunities and performance gaps across retailers, platforms, audiences, products, and shopper journeys that drive meaningful velocity improvement
  • Build and operate a rigorous experimentation and testing framework across digital commerce and retail channels.
  • Design and execute tests across media, retailer.com, and Ecommerce channels while synthesizing results into clear decisions, including where to scale, optimize, or discontinue investment.
  • Partner with agencies and retail platform partners to maximize performance across key retailers by creating customer specific marketing plans
  • Evaluate and optimize Zevia's digital presence including landing pages and PDP content to drive improvement across digital KPIs including CVR, sales, and NTB
  • Leverage digital commerce insights to inform broader retail growth strategies and investment decisions.
  • Establish KPI frameworks, benchmarks, scorecards, and performance reporting that connect activity to business outcomes.
  • Monitor growth performance across channels and proactively identify risks, opportunities, and emerging trends.

What We're Looking For
  • 4-7 years of experience in retail media, performance marketing, eCommerce, shopper marketing, or omnichannel growth roles
  • Experience in CPG, beverage, and omnichannel retail environments strongly preferred
  • Demonstrated track record of driving measurable growth across digital and/or retail channels (e.g., improving conversion, velocity, ROAS, or sales outcomes)
  • Experience working cross-functionally with Sales, Brand, Agencies, and Commercial teams in a fast-paced environment
  • Bachelor's degree in Marketing, Business, Economics, Analytics or related field, preferred

Supervisory Responsibility

This position has no direct supervisory responsibility but will serve as a mentor for others in the department.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, and photocopiers, filing cabinets, and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Position Type/Expected Hours of Work

Full-Time Exempt

Travel

This position may require ad hoc travel, per business need.

Work Authorization/Security Clearance

Must be eligible to work in the U.S.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What We Offer
  • A collaborative environment, where everyone contributes and delivers
  • A place where you can grow, develop and learn
  • Competitive compensation that includes a base salary, discretionary bonus and stock options. See below for range.
  • A comprehensive benefits package which includes:
    • An array of medical plans
    • Dental
    • Vision
    • Group Life Insurance
    • Short-term disability + Long-term disability
    • Flexible Spending Accounts: Medical, Dependent and Limited Use
    • Health Savings Account
    • Accident Insurance
    • Critical Illness Insurance
    • Hospital Indemnity Insurance
    • Legal Insurance
    • Travel Assistance
    • Employee Assistance Program
    • Pet Insurance
    • 401k Plan (Traditional and Roth)
    • Vacation, Personal/Sick Days, and Holidays
    • Professional development contributions
    • And of course, all the Zevia you can drink!


Our compensation package includes a base pay range + bonus + equity

Pay Range

$120,000-$130,000 USD

About Zevia

Zevia is a Los Angeles-based company that produces soft drinks, organic tea, energy drinks and mixers sweetened with stevia. All Zevia products are zero-calorie, sugar-free, gluten-free, vegan, certified kosher, and certified by The Non-GMO Project. In June 2021, Zevia filed to go public with an IPO.
Learn more about Zevia

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