Department: Charlotte Area Transit System Department

SUMMARY
The Manager of Public and Media Relations leads CATS' public information and media relations programs, ensuring accurate, timely, and coordinated communication between the agency, news media, and the public. Reporting to the Senior Manager, Communications, this position is accountable for managing day-to-day media engagement, public information dissemination, and press operations that support safe transit operations and protect organizational credibility.

This role serves as the operational lead for structured media relations systems, translating operational and strategic agency activities into clear public messaging. The Manager ensures that media communications are consistent with agency priorities, aligned with operational realities, and responsive to public information needs while supporting executive leadership during high-visibility events.

Main Duties & Responsibilities:

Media Relations Program Leadership

• Develop and manage CATS' media relations program, including press outreach, media inquiries, and relationship management
• Establish standards and workflows governing media engagement and public information release
• Maintain active working relationships with local, regional, and industry media organizations
• Monitor media coverage and identify emerging public narratives affecting the agency

Public Information and Press Operations

• Oversee preparation and distribution of press releases, advisories, and official statements
• Coordinate timely dissemination of operational updates and service information to media outlets
• Ensure accuracy, consistency, and clarity of public messaging
• Maintain systems for tracking media requests and responses

Crisis and Incident Media Response

• Lead media communications during service disruptions, emergencies, and high-visibility incidents
• Coordinate messaging with Operations, Safety, and executive leadership
• Support spokesperson preparation and briefing
• Ensure rapid, coordinated response to urgent media inquiries

Executive Communications Support

• Prepare executive leadership for media interviews and public briefings
• Develop talking points, background materials, and briefing documents
• Provide strategic guidance on media engagement approaches
• Support leadership participation in public forums

Content Development and Messaging Coordination

• Collaborate with Communications and Marketing teams to align messaging across platforms
• Translate technical and operational information into accessible public language
• Support development of multimedia content for press and public distribution
• Ensure message consistency across channels

Performance Monitoring and Continuous Improvement

• Track media engagement metrics and response performance
• Analyze trends in media coverage and public perception
• Recommend improvements to media engagement strategies
• Maintain documentation and reporting systems

Organizational Leadership and Staff Management

• Supervise public information and media relations staff
• Establish performance expectations and operational standards
• Support professional development and training
• Ensure continuity of media operations

Cross-Functional Coordination

• Coordinate with Customer Service, Operations, Marketing, and Legal teams
• Align media communications with operational priorities
• Support cross-departmental initiatives requiring public messaging
• Participate in integrated communications planning

Core Competencies:

Media Relations Strategy and Execution: Ability to design and manage structured media engagement systems that protect organizational credibility and support transparent public communication.

• Establishes disciplined media workflows
• Aligns press engagement with agency priorities
• Maintains professional media relationships

Public Messaging and Information Stewardship: Ability to translate operational complexity into accurate, accessible public messaging.

• Ensures clarity and consistency of communications
• Adapts messaging to audience needs
• Protects integrity of agency information

Crisis Communication Leadership: Ability to coordinate rapid, accurate communications during high-visibility operational events.

• Implements incident communication protocols
• Maintains composure under time pressure
• Supports executive decision-making

Executive Advisory and Support: Ability to prepare and guide leadership in high-profile media interactions.

• Develops briefing materials
• Provides strategic counsel
• Anticipates reputational risks

Organizational Leadership and Team Development: Ability to lead professional communications staff and maintain operational excellence.

• Establishes accountability expectations
• Coaches and develops personnel
• Builds sustainable team capacity

Cross-Functional Collaboration: Ability to integrate media operations with broader agency activities.

• Coordinates across departments
• Supports joint initiatives
• Aligns messaging with operational realities

Supervision Given to:

Media Relations Specialist

Pay: $91,000.00 - $120,000.00 Commensurate with Experience

Minimum Qualifications

• Bachelor's degree in communications, public relations, journalism, marketing, public administration, or a related field and five (5) years of progressively responsible experience in media relations, public information, or public communications, or an equivalent combination of education and experience
• Demonstrated experience serving as a media relations lead or public information lead in a public-facing organization
• Experience supervising professional staff or leading work teams, including workflow management and performance accountability

Preferred Qualifications

• Master's degree in communications, public administration, or a related field
• Experience in a public-sector, transportation, or regulated environment
• Experience leading crisis communications and incident-related public messaging
• Experience supporting executive spokespersons, media briefings, and high-profile public communications
• Experience using digital content platforms and engagement analytics to inform communications planning

BENEFITS

The City of Charlotte provides a comprehensive benefits package to eligible employees.

Click here to learn more about the City of Charlotte's benefits.

The City of Charlotte is a drug and alcohol-free workplace.