Capital One is seeking an Experiential Programming & Content Design Manager to serve as the creative architect for our in-Café Money & Life financial health experiences. Sitting within the Market Programming pillar of Signature Experiences, you will own the actual "What" and "How" of customer engagement—translating complex strategy and financial health intent into tangible, modular, and repeatable in-Café moments that reduce customer anxiety, build brand resonance, and drive engagement.

The perfect fit for this role is a unique hybrid of creative strategist and experiential copywriter who views physical space as a canvas for customer connection. You excel at distilling heavy, highly regulated concepts into interactive, low-barrier, tactile, and gamified consumer moments that turn vulnerability into financial confidence. Beyond big ideas, you bring the operational discipline required to package your designs into scalable programmatic toolkits, ensuring our Café Ambassadors can execute your vision flawlessly nationwide.

• Translate strategy into content by rooting designs in Capital One’s Financial Health Framework (Spend, Save, Borrow, Plan) and tailor them for the in-Café environment.

• Bridge product to experience by intentionally designing physical customer journeys that spark curiosity and seamlessly integrate into customer experiences

• Materialize vision into action by bringing the strategic imperatives of experiential ecosystem to life by inventing net new experiences and continuing to innovate programming to meet needs of our communities

• Build scalable toolkits and develop structured, repeatable Money & Life programming and tiered offerings that empower Market Engagement Leads and Café Teams to execute uniform experiences with high brand fidelity—eliminating the need for bespoke local creation.

• Optimize tiered programming by owning the full design lifecycle, continuous refresh, and execution framework across our four core experiential event tiers:

  • Closed-Door Events:Premium content and interactive creative frameworks for sponsorships and partner experiences.

  • Pop-In Events: High-visibility, thematic content and takeovers tied to national product or seasonal marketing campaigns.

  • Scheduled Programs: Curriculum scripting and educational design for recurring, needs-based modules.

  • Light Interactions:Visual prompts, mechanics, and gamified tactics for rapid 5-to-10-minute touchpoints between our ambassadors and guests.

• Design for flexibility by prioritizing modular, framework-driven templates that effortlessly adapt to varying floor plans across our 65+ Café network.

• Optimize data by evaluating qualitative and quantitative performance metrics (e.g., event sentiment, engagement data, QR scan rates) to iteratively improve creative toolkits for future deployment cycles.

• Customer Focus | The instinct to prioritize consumer confidence and actively reduce vulnerability by addressing financial anxiety in every interaction.

• Results Focus | Expert collaboration skills to bridge brand strategy, creative asset design, field operations, and risk/compliance—ensuring creative integrity while meeting our high bar for customer engagement.

• Job Specific Skills | The ability to keep overarching business objectives in focus while maintaining obsessive attention to detail in visual, mechanical, and narrative elements.

Location: This role is hybrid, based in McLean, VA or Richmond, VA where you will be expected to spend 3 days per week working in office and the remainder of the workweek working virtually.

• Bachelor's Degree or military experience

• At least 3 years of experience in retail UX/UI, experiential programming, environmental design, or educational curriculum development

• At least 2 years of consumer-facing copywriting experience within financial services, technology, or other highly regulated industries

• 5+ years of experience in Experiential Content Design or physical customer journey design within a high-growth corporate or creative agency environment

• Proven track record of designing scalable interactive campaigns or educational toolkits

• Familiarity with financial services or other highly regulated industry constraints

• Proficiency with digital design and advanced project management suites

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.