Manager, Programmatic (Embedded Role, Entertainment Client)

Starcom Mediavest Group Germany Gmbh

$75K — $107K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of progressive experience in programmatic media with hands-on media buying and campaign management
  • Deep understanding of programmatic landscape through at least one self-serve platform
  • Proven experience with Direct Response and Brand campaigns focusing on specific KPI goals
  • Highly numerate, experienced in using analytics for campaign analysis and decision-making
  • Demonstrated ability to drive growth through testing and analytics
  • Solid grasp of marketing funnels and ad performance strategies
  • Excellent project management and self-organization skills

Responsibilities

  • Own the strategy and performance of programmatic activity with operational responsibility
  • Lead planning and buying of Programmatic media across all territories to optimize growth
  • Stay informed on market trends and changes affecting programmatic
  • Collaborate with planning teams for growth strategy and budget recommendations
  • Maintain strong relationships both internally and with external media vendors
  • Innovate within Programmatic team, utilizing new tools and data sources
  • Communicate campaign performance and identify growth opportunities

Benefits

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance for Adoption, Surrogacy, and Fertility
  • Support for pet adoption expenses
  • Employee Assistance Programs and wellness reimbursements
  • Tuition Assistance to further education
  • Flexible time off including vacation, sick days, and cultural/identity days
  • 'Work Your World' program allowing remote work from any eligible Publicis office
Full Job Description
Job Description

About This Role:

This is a unique opportunity to work as an embedded team member with our client, Warner Brothers Discovery, out of their Flatiron District office in New York City, gaining the kind of hands-on, brand-side experience that is rare in a traditional agency role. If you've ever wanted to see your programmatic strategies come to life from the client's seat, this role puts you in that position while still being part of Starcom's broader network and career development opportunities.

What You'll Do:

As a Manager, Programmatic, you will focus on driving business goals for Warner Bros. Discovery's Streaming Services. The ideal candidate has experience working across various DSPs and will lead the implementation and development of the Programmatic channel, maximizing customer growth at cost-effective levels.

Responsibilities

  • Own the strategy and performance of programmatic activity with full operational responsibility
  • Lead Programmatic planning and media-buying across all territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus
  • Keep abreast of market trends and developments
  • Work closely with the planning teams to recommend effective growth strategies and budget
  • Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
  • Lead Programmatic innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Programmatic offering forward
  • Clearly communicate performance and uncover growth levers
  • Effectively document our strategies and approach to drive common understanding and efficiency


Qualifications

  • 3+ years of progressive experience in programmatic media, with hands-on experience in programmatic media buying and campaign management
  • Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through at least one platform
  • Proven experience with Direct Response and Brand campaigns with experience with attribution and optimizing towards strict KPI goals
  • Highly numerate, logical thinker, comfortable using excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-making
  • Demonstrable experience driving growth through testing and analytics
  • Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.
  • Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential
  • Proven project management, self-organization and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced, growing environment
  • Reasonable availability to respond to requests and attend to the real-time needs of campaigns outside normal business hours
  • Clear communicator who can translate strategy into action. Additional languages are a plus.
  • Bachelor's degree or higher preferred


The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances


The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: USD $75,050.00 - USD $107,835.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/25/2026.

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