The Manager, Product Owner for Salesforce Marketing Cloud is instrumental in steering the strategic and operational aspects of Marketing Cloud, aligning it with business objectives and organizational goals. This role ensures the effective deployment, customization, and utilization of Marketing Cloud capabilities to improve marketing processes and deliver an optimal experience to users.
Position Responsibilities may include:
- Product Leadership: Serve as the key stakeholder and expert on Marketing Cloud, aligning it with the company's go-to-market strategy and growth objectives.
- Requirements Collection: Engage with marketing, sales, cross-functional, technical teams, and cross-cloud owners to gather in-depth requirements, translating them into platform features and functionality.
- Backlog Management: Maintain and prioritize the product backlog, ensuring tasks and features align with the company's marketing strategy and objectives.
- Stakeholder Engagement: Regularly update relevant stakeholders on platform developments, new features, and ongoing projects.
- Platform Customization: Ensure Marketing Cloud is tailored to the specific needs of the marketing team, including journeys, campaigns, lead management, tailored communications, segmentation, AI and Agentic features.
- Integration Oversight: Ensure that Marketing Cloud is seamlessly integrated with other enterprise tools, platforms, and systems to provide a holistic customer view.
- Data Management: Oversee data quality and accuracy, ensuring that customer information and interaction history are up-to-date and accessible. Actively participate in Data360 governance.
- Training Initiatives: Provide input to training and communications content for organizational change management and support training sessions/resources for end-users to ensure they can become proficient with and can utilize its full capabilities.
- Analysis and Reporting: Regularly assess customer service metrics and generate reports to provide insights and recommendations for improved strategies.
- Continuous Enhancement: Keep abreast of Salesforce Marketing Cloud updates and industry best practices to maintain a cutting-edge customer service platform.
- Perform other tasks as assigned
Nature & Scope:
- Ensures work is aligned with the Salesforce Platform Director's expectations, goals, and vision
- Accountable for implementation of policies, processes, and procedures for short-term results
- Decisions and problem-solving are guided by policies, procedures and business plan; receives guidance from Senior Manager/Director
- Works on difficult to moderately complex issues and projects
- Provides guidance and training to subordinates
- Has authority to hire, recommend pay, establish performance and recommend for termination
- Level of signing authority established by company policy/guidelines
Knowledge & Skills:
- Deep understanding of Marketing Cloud and Marketing Next features and best practices.
- Strong ability to bridge the gap between technical and non-technical stakeholders.
- Excellent communication and stakeholder management abilities.
- Knowledge of Agile methodologies and processes.
- Knowledge of the Salesforce platform, including both classic and lightning versions.
Experience:
- 3-5 years of experience with Salesforce administration, customization and configurations and/or;
- 3-5 years in product management including defining roadmaps and owning product lifecycle and/or;
- 3-5 years in HVAC industry with understanding of OEM "Go-to-Market" (GTM) strategies a plus;
- 3-5 years in leadership positions leading cross functional teams.
Education/Certification:
- Bachelor's degree in Marketing, Business, Information Technology, or related field.
- Salesforce Service Cloud certification is a significant advantage.
People Management : Yes
Physical Requirements / Work Environment:
- Must be able to perform essential responsibilities with or without reasonable accommodations. 25% travel for training or conferences
Reports To:
- Director, Platform Owner Salesforce with dotted line to Sales Leadership
