NRG Energy

Manager, Product Marketing

NRG Energy$90K — $120K *
Lehi, UT 84043In-Person
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in product marketing or related field.
  • Bachelor's degree in Marketing, Communication, Business, or equivalent preferred.
  • Strong written and verbal communication skills for product messaging.
  • Ability to manage multiple projects simultaneously.
  • Evolving strategic thinking and business acumen.
  • Collaborative cross-functional partner with influencing skills.

Responsibilities

  • Develop differentiated positioning and messaging that communicates customer value.
  • Lead go-to-market planning and launch execution for products and segments.
  • Translate product features into compelling value propositions.
  • Build sales enablement tools and training content for sales teams.
  • Conduct market and competitive research to inform strategy.
  • Partner cross-functionally to create cohesive product stories.
  • Support demand generation and lifecycle campaigns with insights and strategy.
  • Measure performance of launches and campaigns to improve future efforts.
Full Job Description
Role Summary

We're looking for a Manager, Product Marketing who can turn great products into compelling reasons to buy.In this role, you'll own the story, strategy, and go-to-market execution for a key product line, customer segment, or growth motion. You'll define positioning, craft messaging, support launches, and build the sales enablement tools that help teams clearly communicate value to customers.You'll work at the intersection of product, marketing, sales, and innovation-bringing together customer insights, competitive context, and product strategy to create marketing that is clear, differentiated, and built to win. This is a highly cross-functional role for someone who loves translating complex product ideas into simple, persuasive stories that drive action.

Key Responsibilities

  • Develop differentiated positioning and messaging that clearly communicates customer value and supports business growth.
  • Lead go-to-market planning and launch execution for assigned products, segments, or strategic initiatives.
  • Translate product features and technical capabilities into simple, compelling value propositions for customers and sales teams.
  • Build sales enablement tools, training, and content that help frontline teams sell with clarity and confidence.
  • Conduct market, customer, and competitive research to uncover insights and inform strategy.
  • Partner cross-functionally with product, sales, digital marketing, lifecycle marketing, and innovation teams to bring cohesive product stories to market.
  • Support demand generation and lifecycle campaigns with product expertise, messaging strategy, and customer insight.
  • Measure launch and campaign performance, identify learnings, and recommend ways to improve future go-to-market efforts.
  • Present product marketing strategies, launch plans, and recommendations to internal stakeholders, sales teams, and external audiences.
  • Serve as a confident product storyteller, including delivering product pitches, presenting in sales trainings, and potentially appearing in video, webinar, or on-camera content to help bring product stories to life.


Required Experience

  • 5-7 years of experience in product marketing, marketing, product, or related field

  • Bachelor's in Marketing, Communication, Business or equivalent preferred

  • Strong written and verbal communication skills, including product messaging and storytelling

  • Ability to manage multiple projects simultaneously

  • Growing strategic thinking and business acumen

  • Collaborative cross-functional partner

  • Ability to influence internal and external customers

About NRG Energy

NRG is at the forefront of changing how people think about and use energy. Whether as the largest solar power developer in the country or by giving customers the latest tools to better manage their energy use, NRG is a pioneer in developing smarter energy choices. Our diverse power generating facilities have a capacity of about 52,000 megawatts, capable of supporting almost 42 million homes. Our retail electricity providers — Reliant and Energy Plus — and thermal energy division serve nearly 3 million residential, business, commercial and industrial customers. A Fortune 250 company, NRG supports clean energy resources and technologies critical to our transition to a sustainable, low carbon society. We built the nation's first privately-funded electric vehicle charging infrastructure and continue to create new, clean energy solutions for our customers. In addition to our environmental efforts, we actively contribute to the local communities where NRG employees live and work. Since 2004, our Global Giving program has provided millions of dollars to organizations and charities that have a direct impact on the lives of the people in our communities, including food banks and those that foster self-sufficiency, improve housing and provide supplemental education to people in need. NRG has also organized special responses for victims of extreme catastrophe, such as the Haitian earthquake and the Japanese tsunami in 2010. Employee donations were tripled to maximize the contributions. NRG has won numerous awards for industry leadership and many of its nationwide econrg initiatives, which are targeted toward meeting the challenges of climate change, clean air and natural resources protection.

NRG Energy Careers

Join the vibrant team at NRG Energy, a leader in the power and energy sector, and contribute to a sustainable future while advancing your career. At NRG Energy, we are committed to innovation, leadership, and diversity, ensuring a dynamic workplace where growth and opportunity are at the forefront.

Work You’ll Do

At NRG Energy, you’ll engage in meaningful work that powers communities and fosters environmental stewardship. Our team of professionals is dedicated to leading the energy sector through cutting-edge innovation and sustainable practices. By joining us, you help shape the future of energy, leveraging your skills to make a significant impact.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, NRG Energy offers a range of job opportunities and internships that will harness your potential and polish your skills. Our positions span from technical roles in energy management to leadership tracks in corporate functions. Each role is crucial in driving our mission of a sustainable energy future.

Career Development and Benefits

NRG Energy is deeply invested in the professional growth of its employees. We offer robust career development programs, including leadership training, professional networking opportunities, and diversity training. Our benefits package is designed to support the well-being and financial security of our team members and their families, promoting a healthy work-life balance.

Culture of Innovation and Diversity

Our company culture celebrates diversity, encourages innovation, and fosters a collaborative environment. At NRG Energy, you’ll work alongside a diverse team of experts, each bringing unique perspectives that drive our success. We believe that inclusive teamwork and innovative thinking are the keys to our continued growth and leadership in the energy sector.

Join Our Team

Embark on a rewarding career path at NRG Energy by exploring our current hiring opportunities. Tailor your job search to match your career aspirations and skills. Prepare your resume, ace the interview, and join a team that’s committed to making a difference.

Stay Connected

Keep up to date with the latest from NRG Energy: - **Career Insights**: Gain industry-leading insights and read about the latest trends in the energy sector on our careers blog. - **Job Alert Emails**: Customize your subscription to receive job alerts and insider tips that align with your career preferences. At NRG Energy, your career is more than a job—it’s a journey of growth, learning, and leadership. Join us in powering the world’s energy future while building a promising career for yourself. Explore opportunities, embrace our culture, and be part of our mission to lead the energy transition.

Search NRG Energy Jobs

Discover the exciting and rewarding opportunities waiting for you at NRG Energy. Your future starts here!
Learn more about NRG Energy
Size
6,635 employees
Market Cap
$7.4 billion
Industry
Net Income
$510 million
Founded
1989
5 Year Trend
+24.8%
Revenue
$9 billion
NASDAQ

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