Estee Lauder Companies

Manager, Product Marketing & Education, Dr.Jart

Estee Lauder Companies • $100K — $130K *
New York, NY 10025In-Person
Retail & Consumer Goods
5 - 7 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Business, Communications or related field required
  • 5+ years in beauty product marketing, beauty education or brand management required, experience in skincare a plus
  • Strong analytical skills to draw insights from data trends
  • Extensive NPD experience with knowledge of competitive landscape and North America Beauty consumer
  • Strong leadership and collaboration skills to drive cross-functional outcomes
  • Excellent communication skills for presentations to senior management and retailers
  • Strong problem-solving abilities and good judgment
  • Ability to think strategically and creatively to implement new ideas

Responsibilities

  • Develop and execute growth strategy informed by consumer insights and market trends
  • Manage innovation and product commercialization partnering with the Consumer Engagement team
  • Lead product launches, coordinating feedback and managing launch calendar
  • Manage sample strategy and annual pricing strategy for the region
  • Identify market opportunities and collaborate with global and cross-functional teams
  • Analyze competitors and marketing effectiveness to inform innovation strategies
  • Develop and evolve education content strategy for North America targeting prestige positioning

Benefits

  • Opportunities for professional development within the brand
  • Collaboration with global marketing teams and leading beauty retailers
  • Engagement with a dynamic and evolving product portfolio
  • Exposure to K-Beauty trends and consumer insights
  • Participation in strategic market planning and decision-making processes
Full Job Description
Description

The role of Dr.Jart+ Product Marketing and Education Manager is an essential role in North America. This role not only develops the innovation calendar and product assortment strategy for the region, but the manager also will own all education strategy in the region.

Product Marketing Responsibilities:
  • Develop and execute winning portfolio growth strategy in skincare informed by deep knowledge of consumer, trends, competitor landscape, and business priorities
  • Manage innovation and hero commercialization strategy in partnership with the go-to- market Consumer Engagement team.
  • Lead A+ product launches in the region from start to finish. Responsibilities include:
    • Partnering with global to provide feedback on innovation development and influence whitespace opportunities within NOAM, ensuring the final product has a strong point of differentiation against the competition and a strong benefit value proposition to the consumer.
    • Strategically managing the launch calendar with input from the commercial team to ensure net sales growth of innovation year over year.
    • Managing the forecast process in partnership with the commercial team, including regional sizing & mapping business case opportunities
    • Executing the SRP analysis in partnership with finance team to ensure strong gross profit with every launch
    • Project managing the launch calendar-owning critical path in partnership with Global GBSC and SCM management to ensure on time and on budget delivery of goods
    • Develop the product positioning in the region, developing the messaging hierarchy and campaign cadence to ensure consistent messaging across all consumer touch points.
    • Support the visual merchandising process, partnering with creative, copy and commercial to update the in store linear presentation quarterly.
    • Support GTM Consumer Engagement team by ensuring claims accuracy across all consumers facing touch points and activations
  • Manage the sample strategy for the region-partner with the global team to annual sample offering, manage the sample budget across all teams including the allocation and excess management.
  • Manage annual pricing strategy for the brand in the region, work with corporate pricing team and global marketing to achieve targets and manage communication to retailers.
  • Identify North America strategic market opportunities and partner with Global, and cross functional teams to develop market specific elements
  • Analyze competitors and market trends to inform commercial innovation and new launch strategies and influence global programs.
  • Influence Sephora in the kitchen discussions in collaboration with Commercial & Global teams
  • Partner with the commercial team to develop retailer specific set requests and brand.com to develop exclusive limited life products
  • Analyze business results and marketing program effectiveness post execution. Translate learnings to inform future program development


Short Description

Education Responsibilities:
  • Evolve Dr. Jart+ Education Content Strategy to reflect prestige positioning and evolving K-Beauty trends/landscape
  • Create North America education strategy leveraging global toolkit and edit as needed for regional nuances. Create content for Sephora Daily Dose Program and operate as the main point of contact for the Brand with Sephora Education department.
  • Work in partnership with the commercial and digital teams to inform product page content strategy & digital training materials for the field
  • Facilitate product knowledge training to Field Sales & Operations Executive and partner to cascade to the field and freelance teams.
  • Work in partnership with Field Sales & Operations Executive on development of "train-the-trainer" tools to help the field deliver successful education visits and support new store opening trainings.
  • Act as education partner expert for internal Dr.Jart+ team, external retailers and brand.com partners.
  • Present special event programs to internal teams and retailers when appropriate.
  • Pilot new concepts and ideas and identify key learnings and opportunities
  • Operate as a key partner to the Field Sales Operations team to support training initiatives and seasonal onboardings.


Qualifications

  • Bachelor's Degree in Marketing, Business, Communications or related field required
  • 5+ years in beauty product marketing, beauty education or brand management required, experience in skincare a plus.
  • Strong analytical skills, detail orientation-must draw insights and conclusions from data trends and develop product marketing action plans from insights
  • Extensive NPD experience required-must have strong understanding of the competitive landscape and the North America Beauty consumer and trends
  • Strong leadership and collaboration skills required: will need to effectively collaborate across functions within the brand, the region, and the organization to drive outcomes
  • Strong communication skills to present to senior management, field teams and retailers
  • Strong problem-solving capabilities, good judgment, and ability to work independently
  • Ability to think strategically and creatively and conceptualize and implement new ideas
  • Flexibility required to manage a constantly developing initiative

About Estee Lauder Companies

Estee Lauder Companies Careers

Join the Esteemed Team at Estee Lauder Companies There has never been a more exciting time to explore job opportunities at Estee Lauder Companies, a global leader in prestige beauty. Renowned for its commitment to quality, innovation, and excellence, Estee Lauder is the perfect place to advance your career in the beauty industry. Work You’ll Do Become a part of Estee Lauder’s professional community and contribute to a company known for its influential brands, dynamic growth, and commitment to diversity and leadership in the market. Our team at Estee Lauder is dedicated to fostering an inclusive culture that celebrates diversity and innovation. Lead with Beauty and Innovation At Estee Lauder, leadership and innovation intersect to create groundbreaking products in skincare, makeup, and fragrance. Work alongside the best in the industry and bring beauty to life in ways that resonate with a global audience. Engage in Meaningful Work Join our team and engage in work that transforms the beauty industry. With positions ranging from product development to marketing, Estee Lauder offers job opportunities that promise professional growth and personal fulfillment. Internship Programs Kickstart your career with an Estee Lauder internship. Gain invaluable industry experience, develop your skills, and network with professionals who are at the forefront of beauty and business. Our internships provide a platform for ambitious individuals eager to make a mark in the beauty world. Benefits and Growth Estee Lauder values the health and well-being of its employees, offering competitive benefits, extensive career development opportunities, and a supportive work environment. We believe in nurturing talent and providing the tools needed for professional and personal growth. Join Our Esteemed Team Search open positions that match your skills and interests. We are hiring creative, curious, and passionate team players who are ready to drive innovation and lead with integrity. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work at Estee Lauder. Explore how Estee Lauder is leading the way in beauty and discover the exciting career opportunities that await. Interview and Resume Tips Prepare for your future at Estee Lauder with our helpful interview and resume tips. Tailor your application to stand out and showcase how your unique skills and experiences make you the perfect candidate for a position in our team. Networking and Professional Development At Estee Lauder, career growth is bolstered by robust networking opportunities and professional development. Engage with leaders, attend workshops, and participate in training programs designed to hone your skills and expand your professional horizons. Estee Lauder Companies—A Place to Grow and Innovate Whether you’re seeking an internship, employment, or a leadership role, Estee Lauder offers a path to personal and professional success. Join us and contribute to a company that’s setting the standard for excellence in the beauty industry.
Learn more about Estee Lauder Companies
Size
62,000 employees
Market Cap
$89 billion
Industry
Retail & Consumer Goods
Net Income
$928 million
Founded
1946
5 Year Trend
+8.4%
Revenue
$14.1 billion
NASDAQ
EL
* Ladders Estimates

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