Job SummaryWe are looking for a builder with a strong product mindset who thrives in ambiguity, excels in high cognitive-load environments, and transforms customer and business opportunities into products through exceptional product thinking, product craft, and cross-functional leadership. Success comes from making thoughtful product decisions, communicating with clarity, and creating product artifacts that align teams and bring ideas to market.
The Manager, Product Management & Innovation partners closely with the Director, Product & Digital Innovation to translate business strategy into actionable product strategies, customer experiences, and product initiatives. The role is responsible for defining customer problems, evaluating opportunities, developing recommendations, business cases, roadmaps, and product artifacts for an assigned portfolio while ensuring alignment with business priorities, customer needs, and go-to-market objectives established by Product leadership.
This is a hands-on product management role. Success comes from balancing strategic thinking with practical execution, personally creating high-quality product artifacts while leveraging Product Design, Agile teams, Analytics, Marketing, GTM, Customer Management, Operations, Care, Technology to bring products to market and continuously improve customer and business outcomes.
Our product organization operates using an AI-native product development approach. AI is embedded throughout the product lifecycle, not as a replacement for judgement, but as a force multiplier for strong product thinking, communication and execution.
The successful candidate is expected to use AI fluently across the full product lifecycle, including customer research, synthesis, analysis, product briefs, PRDs, business cases, executive communications, decks, journey maps, prototypes, launch materials, and decision support. They should be comfortable building and using AI agents and repeatable AI-enabled workflows to improve quality, speed, and consistency across product work.
AI-native product builders must also bring scrutiny and discipline to the outputs they create. This includes applying critical judgment, validating assumptions, reviewing outputs for accuracy and completeness, and using evaluation methods/evals where appropriate to test, compare, and improve AI-assisted work. The goal is not simply to move faster; it is to raise the quality of product thinking, artifacts, and decisions.
Success in this role comes from thinking clearly, communicating effectively, and creating the product artifacts that move ideas from concept to reality.
Core Responsibilities- Develop product strategies, recommendations, roadmaps, and business cases aligned to business objectives and Product leadership direction.
- Own product discovery by identifying customer problems, validating opportunities, and recommending solutions grounded in customer insight, data, and business value.
- Balance investment across new product innovation, feature development, and optimization of existing products.
- Develop and maintain high-quality product artifacts including, product briefs, readable and user friendly Product Requirement Documents (PRDs), business cases, customer journey maps, executive presentations, feature definitions, and launch recommendations, that communicate product thinking, align stakeholders, support decision-making, and enable successful product delivery.
- Partner closely with Product Design to shape customer journeys, user flows, prototypes, and experience concepts.
- Build alignment across functional teams to ship products, features, enhancements and capabilities to market.
- Define product success metrics, monitor performance, and continuously identify opportunities to improve customer and business outcomes.
- Apply structured thinking and sound judgment to evaluate trade-offs, communicate recommendations, and influence decision-making.
AI-Native Product Practice- Build and continuously improve AI agents, prompts, and AI-enabled workflows that improve product practices and team effectiveness.
- Apply disciplined evaluation ("evals") and critical thinking to AI-assisted work by validating outputs, challenging assumptions, and continuously improving quality.
- Identify opportunities to evolve the team's AI capabilities and product operating model through experimentation and continuous learning.
Product Operating Model- Champion modern product management practices, product discovery, documentation standards, and AI-enabled workflows.
- Help mature the Product operating model by sharing best practices and raising the quality of product thinking and execution across the team.
- Complete the Product Faculty AI Product Management program within the first 6 months to align with the team's product operating model.
What Great Looks Like- Builder mentality with a bias toward action.
- Exceptional structured thinking and product judgment.
- Clear, concise written and verbal communication.
- Ability to influence without formal authority.
- Comfortable operating in ambiguity while bringing clarity to others.
- Passion for product craft and continuous learning.
Product Team PhilosophyWe value product craft. Great Product Managers don't simply coordinate delivery, they bring clarity to ambiguity, make sound decisions, communicate ideas effectively, and create the artifacts that enable great products to be built. They are builders who leverage cross-functional teams to turn ideas into customer and business value.
Minimum Requirements- Post-secondary degree or equivalent practical experience in Business, Engineering, Computer Science, Science, Economics, or a related discipline.
- 5+ years of progressive Product Management or equivalent experience in a role requiring structured problem-solving, cross-functional leadership, and delivery of customer or business outcomes.
- Demonstrated ability to operate effectively in high cognitive-load environments, balancing multiple priorities, ambiguity, and complex stakeholder relationships while exercising sound judgment.
- Proven experience defining customer problems, evaluating opportunities, and developing recommendations grounded in customer insight, business objectives, and data.
- Experience creating high-quality product deliverables, including product briefs, Product Requirement Documents (PRDs), business cases, customer journey maps, executive presentations, and product recommendations.
- Experience influencing cross-functional teams and building alignment without formal authority.
- Strong analytical, communication, and executive presentation skills, with the ability to simplify complex ideas and build alignment across technical and business stakeholders.
- Demonstrated proficiency using modern AI tools and AI-enabled workflows to improve research, communication, documentation, analysis, and product decision-making.
- Experience using modern product management and collaboration tools such as Figma, Azure DevOps (ADO), Jira, Asana, Miro, or equivalent platforms.
- Demonstrated curiosity, learning agility, and a commitment to continuously improving product management practices.
DEML employs individuals in the Provinces of Alberta, Ontario, British Columbia, and Saskatchewan. We regret that we will be unable to hire you for this role if your regular remote work location is not within one of these listed provinces. Please reach out to [redacted] if you have any questions.
We support the use of AI tools to help you prepare for your interview (e.g., practicing responses, researching the role, or refining your resume). However, during interviews and assessments, we expect responses to reflect your own thinking, experience, and communication. Use of AI to generate or read answers in real time, complete assessments, or misrepresent your qualifications is not permitted and may impact your candidacy.
