The Manager, PR & Marketing Communications is a people manager responsible for the day-to-day leadership of the communications team and the execution of Veradigm's external communications programs. Working toward objectives established by senior marketing leadership, this individual manages a team of PR and communications professionals, oversees media relations, executive positioning, analyst engagement, and event programs, and recommends departmental processes and procedures to improve quality and efficiency.
CORE RESPONSIBILITIES- Manage the day-to-day performance of direct reports, including workload prioritization, goal-setting, coaching, and formal performance reviews; ensure team milestones are met on time and within budget
- Oversee media relations operations - managing the team's pitching cadence, editorial calendar, press release development, and media contact relationships to maximize earned coverage and brand visibility
- Serve as a communications advisor to senior leadership, supporting the development of executive messaging, preparing leaders for media interviews and conference appearances, and coordinating board-level and investor communications as directed
- Oversee and contribute to executive thought leadership programs, including LinkedIn content strategy, contributed bylines, and speaking content for key executives
- Lead analyst relations with healthcare IT firms such as KLAS and Black Book - managing briefings, overseeing positioning alignment with product and GTM messaging, and tracking analyst sentiment and engagement
- Manage crisis communications preparedness and brand reputation response, ensuring protocols are current, the team is trained, and the organization can respond rapidly and on-brand
- Oversee end-to-end event strategy - including in-person and virtual programs - ensuring cross-functional alignment, consistent messaging, and ROI measurement through pipeline and engagement metrics
- Direct the awards and speaking programs, guiding team members in identifying priority opportunities and ensuring submission quality and deadline adherence
- Recommend and implement departmental workflows, processes, and tool standards to improve team efficiency and communications quality; obtain appropriate approvals before implementation
- Define, track, and report on communications KPIs - including earned media volume, outlet tier quality, share of voice, and analyst engagement - presenting results and recommendations to senior marketing leadership
- Work cross-functionally with Product Marketing, Sales, and other internal partners to ensure communications programs are aligned with company priorities and go-to-market initiatives
REQUIRED QUALIFICATIONS- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field
- 8+ years of experience in PR, corporate communications, or integrated marketing, including demonstrated experience managing or leading a team
- Proven track record managing media and analyst relationships with measurable results in earned coverage
- Strong writing and editing skills - ability to develop executive-level content, build messaging frameworks, and translate complex healthcare IT concepts into clear, market-facing narratives
- Experience managing event strategy from concept through execution and outcome measurement
- Strong executive presence and interpersonal skills; proven ability to earn the trust of senior leaders and advise on communications strategy and preparation
- Data-driven mindset; ability to interpret coverage reports, share-of-voice benchmarks, and event attribution data to inform recommendations to leadership
- Proficiency with communications tools and platforms (e.g., Cision, Meltwater, Muck Rack) and webinar or event management technology
PREFERRED QUALIFICATIONS- Experience in healthcare IT, B2B technology, or a similarly complex regulated industry
- Prior agency background or in-house communications leadership experience
- Exposure to investor relations, board communications, or M&A communications support
- Comfort operating in a fast-paced environment with competing priorities and tight timelines
- Experience building team processes, documentation standards, and communications infrastructure
Compensation for this job is subject to market conditions, geographic considerations, the candidate's unique skills and experience, state and local laws, and budget. Our commitment to pay transparency is a testament to our dedication to creating a fair, equitable, and inclusive workplace. By continuously analyzing market trends, staying abreast of changes in state laws, and making budgetary adjustments accordingly, we strive to ensure that our compensation practices reflect the value we place on our associates' unique contributions and support their professional growth.
Veradigm offers a comprehensive compensation and benefits package, including holidays, vacation, medical, dental, and vision insurance, company paid life insurance and retirement savings.
Visa Sponsorship is not offered for this position.
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