PepsiCo

Manager, PFUS Media Strategy, Investment & Planning

PepsiCo$110K — $185K *
Plano, TX 75025In-Person
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required, advanced degree a plus
  • 6+ years of media experience & managing external agencies ideal
  • CPG (Consumer Packaged Goods) experience strongly preferred
  • Strong organizational and project management skills
  • Proven track record of navigating and influencing in complex organizations
  • Passion for driving change and challenging the status quo
  • Ability to build strong, collaborative relationships with stakeholders
  • Willingness to travel up to 10%

Responsibilities

  • Support brand media strategy by translating business goals into effective media strategies
  • Lead tactical campaign planning and execution from strategy through to optimization
  • Facilitate media partnerships by negotiating custom content programs alongside agency teams
  • Maximize investment by managing media budgets for effectiveness and efficiency
  • Ensure early integration of media strategy in creative development with brand teams
  • Analyze performance data to extract insights and inform future planning

Benefits

  • Comprehensive benefits package including medical, dental, and vision coverage
  • Paid time off including parental leave, vacation, sick days, and bereavement leave
  • Employee Assistance Program (EAP) support
  • Defined Contribution Retirement Plan
  • Opportunity for annual performance-based bonus of 12%
Full Job Description
Overview

About the Role:

This Manager role will help lead cross-channel media strategy and investment as part of the One PepsiCo Media Team, supporting some of PepsiCo Foods' largest brands like Doritos & Cheetos. You'll collaborate closely with brand teams, our media agency, and cross-functional partners to architect integrated media plans that reach the right consumers, create meaningful impact, and deliver against business objectives.

We're looking for someone who combines strategic vision with strong executional rigor, thrives in a fast-paced environment, and isn't afraid to challenge the status quo to bring bold ideas to life.

Responsibilities

  • Support brand media strategy: Contribute to translation of business and brand goals into media strategies that deliver reach, resonance and ROI
  • Lead tactical campaign planning and execution: Drive media planning for brand launches, tentpoles, and annual campaigns from strategy through execution, optimization and learnings in collaboration with agency team
  • Facilitate media partnerships: Evaluate, shape, and negotiate custom content programs and media partnerships alongside agency teams.
  • Maximize investment: Help steward PepsiCo's media dollars to drive effectiveness, efficiency, and breakthrough outcomes
  • Ensure integration and collaboration: Ensure media strategy is embedded early in the creative development in concert with the brand teams and appropriate cross-functional teams
  • Analyze performance: Extract insights from media performance and apply learnings to future planning.

Compensation and Benefits:
  • The expected compensation range for this position is between $110,700 - $185,250.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.


Qualifications

  • Bachelor's degree required, advanced degree a plus
  • 6+ years of media experience & managing external agencies ideal
  • CPG experience strongly preferred
  • Strong organizational and project management skills
  • Proven track record of navigating, influencing & delivering results in a highly complex organization
  • Passion for driving change & challenging the status quo
  • Demonstrated ability to build strong, collaborative relationships with both internal & external stakeholders
  • Willingness to travel up to 10%


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About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ

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